Coopology: The Study of Being Rowdy

February 8, 2013

By Geoff Kimmerly
Second Half editor

ZEELAND – Trent Courtright’s voice was gone, and his face paint mostly had washed away by the end of Friday’s Zeeland East boys basketball game against Muskegon Mona Shores.

He predicted he’d sleep well that night, reveling in another Chix victory and the part he and his classmates played by cheering them on.

It was just another night in “The Coop,” home of Zeeland East’s raucous student cheering section.

“We had a lot of fun out there. We love supporting our guys. It’s all worth it for the Coop,” Courtright said. “We try to keep the intensity up no matter what the score is. We try to keep all the fans in the game.

“We just try to support our guys as much as we can and be as loud as we can.”

Mission accomplished.

Nearly filling a section of stands seemingly cut out of the gym wall just for them, Zeeland East’s students stood roughly 250 strong during Friday’s MHSAA Battle of the Fans II visit. The Coop was the fourth stop on the MHSAA BOTF tour, following Frankenmuth, Vandercook Lake and Ann Arbor Gabriel Richard. The final trip, to Buchanan, is Friday, with voting on the MHSAA Facebook page to begin Feb. 19. The winner will be announced Feb. 22 on Second Half.

Don’t plan on the Coop taking any breaks until then, or for the rest of the season.

Be it during a halftime dance-off or sprints down the sideline after every Chix 3-pointer, just about every member of the Coop spent almost all 70 minutes of Friday’s game jumping, dancing, clapping, singing and chanting.

“If you go to a basketball game and you’re not a basketball fan, we want you to still be entertained,” senior Dan Rebhan said.

“There are a lot of pauses in basketball games, and football games too. We always try to fill those with a cheer, a little chaos – there’s been a couple dances, too.”

The Coop has been a Zeeland East tradition for a number of years, but has built toward this crescendo especially during the last three.

Coop leaders know they’re making an impression because of the comments they’ve received.

After a game at Grand Rapids South Christian in early December – when the traveling Coop was far outnumbered by the home student fans – Zeeland East’s students were greeted after by South Christian parents who applauded them for matching and at times exceeding the volume of the home crowd.

During another game this season, Holland Christian students answered another opposing student section by chanting, “The Coop was better.”

 “Our whole community backs us.  I was at the gas station the other day in Holland, and there were two people in front of me that didn’t know me, and they were like, ‘Did you see that Zeeland East student section?  They were pretty sweet.  I think we should go over and watch one of their games,’” Courtright said. “And I was like (nodding my head and smiling).”

Zeeland East athletic director Tim Ritsema met with the section leaders at the beginning of the school year and told them about his experience as part of the Holland High student section in 1985-86. Ritsema explained that this year’s Coop belonged to these seniors, and it was up to them to make the most of it.

If a class was going to raise the Coop to elite status, these seniors made sense to take that challenge. Back when they were in junior high – and often to the surprise of opposing fans – Elzinga and some classmates would paint up and root on their middle school basketball teams. When Zeeland East finished Class B boys basketball runner-up in 2009, Rebhan and a few of his eighth-grade friends snuck into Breslin Center with high school student tickets, finally getting their first taste of being part of the Coop.

When the Battle of the Fans II was announced early this fall, Ritsema forwarded the information to Coop leaders and told them they should give it a shot.

All seven main leaders play sports – football, baseball, golf and track. The Coop is like their winter sport, and has allowed them to form friendships with classmates they didn’t necessarily know well before.

Zeeland East’s students have developed another tradition over the last two years that they fully expect to continue long after this group of leaders is gone.

The High Five Hallway started during the fall of 2012 as something funny done by a few of the seniors, who on football game days would give each other high fives and yell while intersecting in the hallway that leads to the doors and pathway between Zeeland East and Zeeland West, which sits adjacent to the Chix campus.

Students at the schools share classes throughout the day, so often a number of them are crossing between the two schools. Beginning during football season this fall, Rebhan on game days would re-enter East after his classes at West and begin a 10-second countdown. East students in the High Five Hallway would arrange in two lines facing each other, and spend about two minutes of the eight-minute break high-fiving each other while traveling the winding corridor.

It’s said there’s no drama in the Coop, just plenty of camaraderie. It starts in the High Five Hallway. Could it end with a Battle of the Fans championship banner?

“I was dating a girl from (Zeeland) West and I went over to her house the day after the East-West game. Her dad was talking to me about the Coop for like an hour,” Elzinga said. “He didn’t mention a thing about the game, except for that we won.  I was like, ‘West played really well,’ and he said “Yeah, and you guys looked like you were having a lot fun.’”

Subway is a sponsor of this season's Battle of the Fans II contest. 

PHOTO: (Top) The 250-member Coop takes its place in the end zone bleachers during Friday's game against Muskegon Mona Shores.  (Middle) Trent Courtright (#14) leads the Coop in one of its many in-game cheers.  (Video Above) The High Five Hallway, as captured by students, before its Feb. 5 basketball game.  (Photos courtesy of Kurt Van Koevering, Zeeland Record.)

Have you Herd? Buchanan Parties On

February 18, 2019

By Geoff Kimmerly
Second Half editor

BUCHANAN – Watch what’s become nearly a decade’s worth of Buchanan High School “Battle of the Fans” videos online. Check out the four MHSAA BOTF banners – including two for championships – hanging side by side on the far wall of the school’s gym.

It might appear that having an awesome student section at this southwestern border school is as easy as opening the doors for a new year every fall.

But maintaining what’s become Michigan’s benchmark for high school cheering sections can take just as much work as starting from scratch – especially when those new leaders every year face the expectations of continuing a tradition that’s included those two BOTF titles won in 2013 and then a year ago.

“I feel like when we won (last year), that day, we all looked around as a (then-junior) class and were like, ‘Whew, we’ve got some work to do,’” Buchanan senior Aria Nowlin recalled. “I feel like the day it was announced that we won, it almost kinda humbled us looking toward (this) year, because we were all proud of the accomplishments that we did do in 2018. But 2019 has been a year of growth and seeing what works change-wise.”

“The Herd” indeed has seen changes this school year, especially in leadership after waving good-bye to an impactful group of seniors last spring. But what remains the same is passed down from class to class and makes the section a model statewide – and provided many of the reasons for the MHSAA to make an unequaled fifth BOTF trip Friday for the Bucks’ boys basketball game against Niles Brandywine.

We finished our Battle of the Fans VIII finalists tour by meeting first with seniors Nowlin, Garret Lollar, Tali Suloff, Emily Riley and juniors Carter Aalfs and Jade Smith – and then postgame with senior Maya Schuhknecht (who missed the earlier meeting to help run the point for the girls basketball team).

As we did with our first two BOTF visits this month, we will report on Friday’s following the format of a typical game night. We begin with a few tips from The Herd on how to maintain a championship-caliber student section, followed by a quick dive into Buchanan’s “pregame prep” and then a review of what we saw to close out this year’s BOTF tour.

The Herd’s Gameplan

Take some of these tips from The Herd:

Value your values: They will guide your student section through growth and tough decisions. The Herd is rooted in being positive, supporting the school’s athletes and having fun. It sounds simple – but establishing similar guiding principles can be key.

Set the tone – everywhere: A positive student section emerges from a positive school environment – and then helps keep that environment harmonious. Spread the good vibes not just during games but in the hallways all day long.

Tap administration: With five visits over seven years, we’ve gotten to know Buchanan’s teacher “shepherds” as well, and they provide an incredible amount of support to the section, as have administrators past and present. The key is they empower student leaders to take action. Those student leaders thrive on that opportunity to be creative and in turn empower their classmates.

Embrace mass communication: The Herd’s message rings out on every social media channel, but leaders follow up that mass messaging with face-to-face encouragement in the halls.

Pregame Prep

The Herd’s current leaders were in middle school when the section got its start about six years ago. They would be excused for thinking this is how things have always been at Buchanan games.

The shepherds know better. They remember pre-Herd when games were sparsely attended and that spirit of togetherness didn’t exist.

A lot of work goes into keeping it going. Section leaders over the years have put a lot of time into visiting the elementary and middle school students and teaching them cheers. This year, Lollar noticed how the youngest kids showed tons of enthusiasm – but the middle schoolers didn’t really respond. Leaders face the same attitude with some underclassmen, needing to convince them that it’s fun to loosen up.

As noted above, The Herd also was challenged by a self-imposed obligation to improve on a banner year. Of course that’s tough to do. So Herd leaders dug into history – mixing some of the great cheers and chants from their past with new ideas this school year.

“I think it’s different, but different is good. Because if we’re not changing, we’re not growing,” Lollar said. “So I feel we do do the same things, but we slowly introduce new things and we slowly bring back old things, because if it works then why take it out?”

So first, what’s old? A lot of cheers and chants made popular in the section in past years including dances to Pitbull’s “Timber” and Sheppard’s “Geronimo.” Smith said because most of the high schoolers have taken part in the Herd since before they were teenagers, they’re able to remember the oldies-but-goodies and pick them back up quickly.

What’s new is an increased amount of participation from underclassmen who have brought a supply of new ideas. Nowlin remembers going to her first Herd meeting as an eighth grader and being the only member of her class in attendance. Now her sophomore sister and her sister’s friends are among those supplying input and planning for their turn to take the reins.

The Herd also has maintained its place as something of a civic group in the community, providing its enthusiasm to help Buchanan neighbors. Over the past year, the section has raised money to assist the family of a leader whose mom is fighting cancer, and also asked for donations for a recent graduate involved in a crash last summer. The Herd also will hold a co-fundraiser with students from Berrien Springs at an upcoming game.

“We do things to help the people that are in our community, because we are just that close-knit that we love everyone that goes through Buchanan,” Riley said. “So when they have a problem, we’re there to help them.”

Game Time

Riley recently was named winner of the Miss Buchanan pageant. When the five finalists were asked as part of the last round what event in the community captures what Buchanan is all about, four – including Riley – answered with something regarding a night with The Herd.

Here’s how she defines a Herd Night: “It’s hype, we’re together, we’re united. We’re seriously a group of people who love Buchanan and want to support everyone.”

Friday was surely one of those nights that will live in the memories of the 130 or so students who filled their usual corner of the home gym.

The weather has played some havoc with the basketball teams’ home schedules, among other school events. So Friday’s game doubled as Winterfest, with royalty crowned between the girls and boys varsity games.

Then began what felt like a throwback to Herd Nights of years past.

First the lights went out. When it was time for the home team to be introduced, a spotlight and plenty of phone flashes came on, creating an environment sure to get any team revved up.

The boys basketball team proceeded to give opponent Niles Brandywine a somewhat unexpected challenge for the first three quarters (Brandywine is 16-1 and Buchanan 6-9), and the student section cheered the team on with chants we’ve heard for years plus a medley of songs and dances that seemed like a Herd greatest hits collection.

There was some new too. During the first half, the section split in half for a “Party” chant we hadn’t heard before and that’s become a Herd favorite, and at halftime a group of senior dancers performed their recent school championship routine. As the second half wore on, the section kept things mostly rowdy despite the game slipping away.


Postgame analysis

You don’t need an invite: “I’ve had people text me: ‘How do I get into The Herd? How do I get the text messages?’” Riley said. “And I’m like, 'You’re a part of The Herd – everyone’s a part of The Herd.' When we go and see little kids, we’re like, 'Raise your hand if you’re part of The Herd.' And then we’re like, ‘You all should be raising your hand, because you’re all part of The Herd.’”

We do this together: “Having everything look good together and having everyone participate is something really awesome that not many people ever can do,” Lollar said.

It’s no secret: “Not only (do we) live it, but our athletes that we support love it,” Riley said. “They look forward to it. It’s not just for us. It’s for the athletes because it supports them and it helps them. And the parents, they go crazy. All of Buchanan knows The Herd is where it’s at.”

Next for BOTF: Public voting for Battle of the Fans begins Tuesday on the MHSAA’s Facebook, Twitter and Instagram sites – come back to Second Half on Tuesday for instructions on how to support your favorite section.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Buchanan’s ‘Herd’ enjoys a quick dance party during a break in Friday’s boys basketball game against Niles Brandywine. (Middle) Bucks students fill their section of the bleachers and feed the atmosphere with songs, chants and cheers from opening tip through the final buzzer.