Coming Soon: Online Captains Course
November 7, 2014
By Rob Kaminski
MHSAA benchmarks editor
Staff, space and budgetary constraints put limitations on the best of organizations, and the MHSAA feels the squeeze like any other association.
Technology, fortunately, provides an infinite number of belt loops to loosen as programs expand. In order to achieve mass appeal, an association’s message at times needs to shift from face-to-face to desktops, laptops, tablets, and smart phones.
Especially when the target audience comprises those in their late teens, for whom the objects above are never out of arm’s reach.
Thus is the impetus the MHSAA Online Captains Course, set to launch later this school year.
“Our in-person Captains Clinics programs are still a great way to deliver leadership lessons and to get students from rival schools to interact with each other in a fun and worthwhile way,” said MHSAA Director of Brand Management Andy Frushour. “But we can only do so many in-person clinics per year. With the online version, we can deliver the same message, albeit through a different format. And we can do it 24 hours a day, at the user’s convenience, using a medium that kids use like the rest of us use oxygen, and potentially delivering our captains message to exponentially more students than the in-person version; even to students outside of Michigan.”
The ambitious plan is expected to come to fruition this fall, with plenty of support from the Michigan State University Institute for the Study of Youth Sports (ISYS), and, of course, the MHSAA Student Advisory Council.
The faces of the Captains course, quite literally, will be SAC members Connor Thomas of Marlette, and Caycee Turczyn of Lapeer.
“The idea for the Online Captains Course came to be when we were evaluating the Captains 101 books,” said Thomas, referring to a printed guide published by members of the first three SAC classes. “When it was decided there would be an online course, our committee decided to do a revision of the book to go along with our online sessions. The course will be open to all who want to gain knowledge on how to be a better leader. The first session is a series of videos, personal interviews and leadership activities.”
Turczyn and Thomas serving as hosts fit the peer-to-peer model that is so effective in student leadership campaigns.
“The main goal is to reach out to team captains or student-athletes,” Turczyn said. “With the two of us as speakers leading other students through the course, it will make it seem less like homework and more like a friend trying to encourage another friend to become they best they can be.”
This first version will be an introductory course, with plans for two more advanced leadership courses that will be facilitated online but with activities and discussions to take place offline in local communities. The goal for this “hands-on” portion of the training is for leaders to conduct interviews with coaches and administrators, write short answers and interact with teammates for a more transformational learning experience.
Working closely with Frushour, the ISYS team of Scott Pierce and Scott Westfall has spent the past year designing the program curriculum and they, too, are anticipating a highly-interactive and well-received product.
“It’s a three-tiered program that will provide high school student-athletes information that leaders ‘need to know.’” Westfall said. “Topics that will be covered include understanding motivation, team cohesion, positive peer modeling and communication. Additionally, the programs will provide captains with structured activities and experiences to promote self-reflection and opportunities to grow as young leaders.”
The first course is made up of 10, 10-minute segments, so it should take about two hours to complete. The short “bite-sized” segments make it easier for students to digest all of the information being given to them.
Frushour and the MHSAA are grateful to have supportive, expert leaders in the field as neighbors.
“All of the lessons are based on research conducted by MSU’s Institute for the Study of Youth Sports,” Frushour said. “Dr. Dan Gould and his doctoral students are rock stars in the field of youth and leadership development, and we are lucky to have them as partners on this project “
For Pierce and the ISYS team, it’s a natural fit.
“The ISYS strives to provide these MHSAA initiatives with the most relevant and applicable scientific knowledge to put the organization in the best position to develop strong student-athlete leaders,” Pierce said.
PHOTOS: (Top) Marlette's Connor Thomas and Lapeer's Caycee Turczyn will serve as the Student Advisory Council hosts for an online Captains Clinic coming soon. (Middle) Michigan State University's Scott Pierce, Thomas, Turczyn and the MHSAA's Andy Frushour work on a segment shot at DeWitt High School.
And the 2013 BOTF winner is ...
By
Geoff Kimmerly
MHSAA.com senior editor
February 22, 2013
Josh Money had gone to just about every Buchanan boys basketball game during his first three years of high school, usually one in a semi-full section of stands.
But as the senior “Trophy Buck” stood in front of his school’s newly-created “Herd” for its first theme night on Dec. 7, he hardly could believe his eyes.
He, his classmates and athletic director Fred Smith had hatched the idea of creating the section only a few months before. But as Money looked up to see – and hear – dozens of students dressed up for “Christmas on the Court” and waving “Buck Power” spirit towels, he began to believe winning this year’s MHSAA Battle of the Fans II was possible.
Late next month, they'll hang an MHSAA championship banner announcing the Herd as this year's BOTF champion and the best student cheering section in Michigan.
“Words can’t really explain it. It just feels good that we are the best. There’s no guessing. We are the best," Money said. "I’m proud of our school, proud of our community. How much support we had throughout has just been amazing. I never knew it was going to come out to be this big.”
The most wide-spread slogan of many put out by this year’s MHSAA Battle of the Fans II champion starts with the friendliest of greetings – “Welcome.”
But to see the entire Buchanan community – from elementary schools students to high school leaders to grandmas and grandpas locking arms and standing together – in our eyes, there was no more meaningful sign of the community-building power of the Herd.
Buchanan was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook page. A total of 8,024 fans voted in the MHSAA Facebook poll, with those results then equated against a school’s enrollment.
Buchanan far and away received the most Facebook votes – 4,522, or 63 more than the size of the town’s population. Zeeland East received 2,056 votes. The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun.
Other numbers to consider from this season's contest: The 26 application videos have been watched more than 24,000 times, and the MHSAA-produced videos from our tour stops have 10,033 views. The stories on the five finalists plus Tuesday’s explanation of how to vote had been viewed 17,206 times as of 8:30 this morning.
As this contest comes to a close, we remember fondly each of our Battle of the Fans visits this winter. Any of the five schools would've been a worthy champion.
Here’s some of what we enjoyed most about each finalist:
Tradition Doesn’t Graduate Award: Frankenmuth
What we saw: More of what made Frankenmuth our inaugural BOTF champion in 2012. A large crowd reaching to the top of the bleachers, completely engaged in the game throughout, and having a blast from opening tip to final buzzer. And when it comes to halftime, no one is more creative – the “Silent Night” sing-along at center court was a solid follow-up to the 2012 halftime chicken dance.
Why we’re fans: Watching Frankenmuth from the outside makes the casual observer want to jump in and take part. The Eagles simply have a blast, regardless of who is standing at the front directing traffic. Nearly all of the section’s leaders graduated last spring, but roles (and in a few cases, costumes) were handed down, and a few key juniors already are involved – meaning we could see Frankenmuth among the finalists again in 2014.
All in the Family Award: Ann Arbor Gabriel Richard
What we saw: A true community where one might not expect to see it – a school which draws students from not just Ann Arbor but a handful of neighboring towns as well, yet gets constant support for multiple sports no matter what day of the week. This section has plenty of history, and some recent tragedies sadly showed again the strength of Gabriel Richard’s bonds.
Why we’re fans: A fun clip we didn't use in the video showed piles of props scattered next to the stands – the necessities of putting on an ultra-creative “Beach Night.” Our favorite was the human wave, which was then surfed by one of the section leaders. We were impressed by the big plans being made for the “Masquerade for Mott” fundraiser for the C.S. Mott Children’s Hospital, and just the overall connection throughout the section and with its basketball team on the floor, and cheerleaders and dance team on the sidelines.
One Voice, All Day Award: Zeeland East
What we saw: Members of “The Coop” don’t leave their responsibilities as student section members at the door. Living their brand of “rowdy” is a fulltime deal. Zeeland East was our largest school among this year’s finalists, but also has the most developed Facebook presence and a strong Twitter following to spread the word and keep the ideas flowing 24/7. And “High 5 Hallway” – a game day occurrence during which hundreds of Zeeland East students meet in one hallway during a break, form lines and high five each other – was our favorite new idea of this year’s tour.
Why we’re fans: From “High 5 Hallway” to the way senior leaders plant themselves with the underclassmen at the top of the section, the sense of unity was unmistakable despite the large size of the school and its section. Leaders have a constant dialogue with their athletic director – something we've found is a must for top sections – and it’s easy to get worn out just watching this non-stop Coop party.
Make a Difference Award: Vandercook Lake
What we saw: The lessons taught by Vandercook Lake’s group of 13 senior leaders are twofold: Make the most of your four years cheering on your classmates, and it’s possible to accomplish any number of goals by being driven and organized. The Jayhawks got this section going this fall in part to acquire a new mascot costume; they ended up with that costume, school flags, spirit towels and a legacy ready-made for the next group to pick up and continue building.
Why we’re fans: We have a lot of respect for a large group of students pulling together with so many possible viewpoints and abilities and turning out something this positive. Vandercook Lake also was our smallest finalist this year – but showed us a section much larger than its relative size and comparable in creativity and spirit with schools much larger. These students had an idea and made it happen.
Battle of the Fans champion: Buchanan
What we saw: All five of our finalists have created something of value in their respective schools and their communities as a whole. But nowhere is that presence felt quite like in Buchanan.
“The Herd” was little more than a group of milling “deer” a few months ago. Today, it’s a community staple, a point of camaraderie welcoming to all students not only at the high school but all the way down to the kindergarten classes. The section is invited weekly to community events, and the comments posted on our Facebook page and Second Half stories came from parents and grandparents, recent alums and those who graduated and left town long ago.
There’s a lot of pride in Buchanan, and Buchanan takes pride in the Herd.
Why we’re fans: Buchanan does this the right way. The “Woods” are lively, but positive. The Herd is creative and a little silly, but connected to the game and supportive of the team.
And someone give these students their honorary marketing degrees right now; by branding phrases like “Herd Dat!” with younger students, they've ensured this section will live on for years to come.
“Walking through the school, or in front of the stands, all the little kids are all about it,” Money said. “(They’ll say,) ‘Josh Money, you should do this. You should do that.’ I’m getting messages all day, every day from little kids telling me what we should do.
“To have something that great keep going for years, it’s going to be pretty cool to see.”
Now our finalists will take their acts to a bigger stage – clips from all five MHSAA tour stops will be shown on the main scoreboard during the Girls and Boys Basketball Finals in March at the Breslin Center.
All five sections are ambassadors of the best of student cheering sections in our state. We’re glad to congratulate them for setting awesome examples of the fun that can be had while keeping to good sportsmanship and a positive vibe.
And we’ll be proud to award Buchanan its championship banner – Herd Dat, loud and clear.
Click to check out our the stories and videos behind the finalists. Also, click to see student-produced videos from 26 sections who entered the contest. (Photo courtesy of Caryn DeFreez, DeFreez Photography.)