Coming Soon: Online Captains Course
November 7, 2014
By Rob Kaminski
MHSAA benchmarks editor
Staff, space and budgetary constraints put limitations on the best of organizations, and the MHSAA feels the squeeze like any other association.
Technology, fortunately, provides an infinite number of belt loops to loosen as programs expand. In order to achieve mass appeal, an association’s message at times needs to shift from face-to-face to desktops, laptops, tablets, and smart phones.
Especially when the target audience comprises those in their late teens, for whom the objects above are never out of arm’s reach.
Thus is the impetus the MHSAA Online Captains Course, set to launch later this school year.
“Our in-person Captains Clinics programs are still a great way to deliver leadership lessons and to get students from rival schools to interact with each other in a fun and worthwhile way,” said MHSAA Director of Brand Management Andy Frushour. “But we can only do so many in-person clinics per year. With the online version, we can deliver the same message, albeit through a different format. And we can do it 24 hours a day, at the user’s convenience, using a medium that kids use like the rest of us use oxygen, and potentially delivering our captains message to exponentially more students than the in-person version; even to students outside of Michigan.”
The ambitious plan is expected to come to fruition this fall, with plenty of support from the Michigan State University Institute for the Study of Youth Sports (ISYS), and, of course, the MHSAA Student Advisory Council.
The faces of the Captains course, quite literally, will be SAC members Connor Thomas of Marlette, and Caycee Turczyn of Lapeer.
“The idea for the Online Captains Course came to be when we were evaluating the Captains 101 books,” said Thomas, referring to a printed guide published by members of the first three SAC classes. “When it was decided there would be an online course, our committee decided to do a revision of the book to go along with our online sessions. The course will be open to all who want to gain knowledge on how to be a better leader. The first session is a series of videos, personal interviews and leadership activities.”
Turczyn and Thomas serving as hosts fit the peer-to-peer model that is so effective in student leadership campaigns.
“The main goal is to reach out to team captains or student-athletes,” Turczyn said. “With the two of us as speakers leading other students through the course, it will make it seem less like homework and more like a friend trying to encourage another friend to become they best they can be.”
This first version will be an introductory course, with plans for two more advanced leadership courses that will be facilitated online but with activities and discussions to take place offline in local communities. The goal for this “hands-on” portion of the training is for leaders to conduct interviews with coaches and administrators, write short answers and interact with teammates for a more transformational learning experience.
Working closely with Frushour, the ISYS team of Scott Pierce and Scott Westfall has spent the past year designing the program curriculum and they, too, are anticipating a highly-interactive and well-received product.
“It’s a three-tiered program that will provide high school student-athletes information that leaders ‘need to know.’” Westfall said. “Topics that will be covered include understanding motivation, team cohesion, positive peer modeling and communication. Additionally, the programs will provide captains with structured activities and experiences to promote self-reflection and opportunities to grow as young leaders.”
The first course is made up of 10, 10-minute segments, so it should take about two hours to complete. The short “bite-sized” segments make it easier for students to digest all of the information being given to them.
Frushour and the MHSAA are grateful to have supportive, expert leaders in the field as neighbors.
“All of the lessons are based on research conducted by MSU’s Institute for the Study of Youth Sports,” Frushour said. “Dr. Dan Gould and his doctoral students are rock stars in the field of youth and leadership development, and we are lucky to have them as partners on this project “
For Pierce and the ISYS team, it’s a natural fit.
“The ISYS strives to provide these MHSAA initiatives with the most relevant and applicable scientific knowledge to put the organization in the best position to develop strong student-athlete leaders,” Pierce said.
PHOTOS: (Top) Marlette's Connor Thomas and Lapeer's Caycee Turczyn will serve as the Student Advisory Council hosts for an online Captains Clinic coming soon. (Middle) Michigan State University's Scott Pierce, Thomas, Turczyn and the MHSAA's Andy Frushour work on a segment shot at DeWitt High School.
Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)