Bridgman's 'Orange Crush' Rules the Hive

February 3, 2014

By Geoff Kimmerly
Second Half editor

BRIDGMAN – On a bulletin board in Bridgman coach Mike Miller’s office hangs the numbers 146 and 31 – his boys basketball team’s record at home dating back to the 1995-96 season.

His players take pride in those numbers, updating them within minutes of returning to locker room after the latest win. And that pride extends to the 100-plus students packed into the corner bleachers that rise over the top of the locker room and into the rafters.

Bridgman is a Class C school with only 320 students. But roughly half made up the “Orange Crush” cheering section that piled into “The Hive” on Friday and helped the Bees add another win to the board.

A first-time Battle of the Fans finalist, the Orange Crush has been building one of southwest Michigan’s top cheering sections for half a decade with one goal in mind – to make Bridgman’s recently-constructed gym – renovated in 2012 – an old-fashioned, scary place to travel if you’re an opposing basketball player.

“I grew up with sports, and if you watch a college game – for example, a Michigan State basketball game – or go to Breslin Center, people are terrified. That’s all you hear on TV, and if you go to a game, it’s crazy,” said Bridgman junior Cullen Peters, a member of the boys basketball team who leads the Orange Crush during the football season. “It’s something at the high school level that we wanted to have as well. We’re feared. People are scared to come here.”

Bridgman on Friday was the second stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members will visit Frankfort on Monday, Traverse City West on Friday and then finish at Beaverton on Feb. 14. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.

The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.

The Orange Crush would love to be there to support its teams – the boys are 8-4 and made the Semifinals in 2010 – although the BOTF competition certainly has stoked the section’s long-standing fire even as Bees fans take pride in being old school.

While certainly there’s a rough agenda going into games, section leaders admit there’s little pre-planning involved. The Crush just asks classmates to show up en masse and follow what unfolds.

Cheers are passed down from year to year, and the section works in concert with a sizable pep band that sits above and the cheerleaders on the adjacent end line.

“The student section shows up to support the Bees. That’s why we stick to tradition,” said junior Matt Starkey, who leads one of the section’s favorite passed-down cheers, “boom-chicka-boom.” “We like to focus on the game and what’s going on in the game.”

The Orange Crush’s initial rise pre-dates this current group of high schoolers, although it is because of tragic circumstances that athletic director John Norton can pinpoint when the section got rolling.

A 2010 senior, Jeff Demko, came to Norton to get his assistance in ramping up the student section’s efforts that basketball season. That included the purchase of Orange Crush T-shirts in advance of the Jan. 5 game.

On the way to the game that night, Demko and classmate Frankie Pipkins were in a car crash and died.

Although the current seniors were in eighth grade, the current leaders had ties to Demko and Pipkins and vividly remember that night. Demko’s Orange Crush shirt hangs to this day in Norton’s office. And his spark for the student section continued in close friend Adam Klug, who kept the Hive buzzing into the 2012-13 school year.

That fall, Bridgman students including current leaders Peters and sophomore Katie Hartzler attended the MHSAA Sportsmanship Summit in Kalamazoo, where a main focus was fan sportsmanship and the previous year’s inaugural Battle of the Fans.

“We had a lot of ideas already … but we ended up learning a lot,” Peters said. “It really helped us take it to the next level. The whole BOTF thing, it really motivated people from the freshman to the seniors. Sometime with a student section you’ll see seniors and juniors getting into it, and the freshman just messing around at the top. The competition aspect just invigorated everyone to pull out even more school spirit than they had and also sportsmanship, what lines to cross or not to cross.”

For example, they may yell “airball,” but they don’t continue past that first missed shot. Or, they’ll chant, “If you’re winning and you know it, clap your hands.” But they don’t follow that with anything about the opponent.

Seniors Jordan Alfredo and Hannah Malevitis were cheerleaders through this fall before deciding to leave the squad so they could spend their final high school winter in the middle of the cheering section’s front rows.  And, of course, there’s mascot Buzz, Peters’ freshman brother Logan, who pushes a lever into a fake “TNT” box after every 3-pointer to send Bees fans flying backward.

The section has invigorated the boys basketball team in particular.

Peters remembered running onto his floor for the second game of the season, and the teammate in front of him was so stoked he threw his warm-up lay-up over the backboard. “I’m like, ‘Dude, what’s going on?’ He was so jacked from the student section,” Peters said.

And the leaders can tell when it’s making a difference. Peters said the Bees were second in their area in points given up per game last season, a direct effect of the tough homecourt. Bridgman hosted Decatur on a Tuesday earlier this season and had its lowest Orange Crush turnout of the season – but his Decatur friends said after how it was the craziest atmosphere they’d ever played in.  

“When other student sections come to the Hive, we’re constantly trying to do something no matter what’s going on in the game. We’re always cheering,” Alfredo said. “Other student sections get pretty intimidated by that, and that’s pretty cool for us. We’re such a small school, that doesn’t happen very much.”

When Bridgman was named a BOTF finalist, Norton called the five leaders into his office and told them to “spread the word.” Between Twitter and old-fashioned yelling, that didn’t take long.

But even if Bridgman doesn’t win Battle of the Fans III, the Orange Crush is proud it will be showing some purple when highlights are shown during the Basketball Finals on the Breslin Center scoreboard – Bridgman students raised $6,000 for eating disorder treatment Friday in honor of one of coach Miller’s daughters, who received treatment for the disease at Selah House in Anderson, Ind.

Bridgman might be among the smaller BOTF finalists. But it’s impact remains mighty.

“We want to be old-fashioned. You come to Bridgman, you’re going to be scared,” Peters said. “The focus of the game for the student section, and the crowd in general is (to create) a crazy atmosphere and be loud as heck.”

Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan

PHOTOS: (Top) Bridgman’s “Orange Crush” put the “A” in YMCA on Friday during the boys basketball game against Niles Brandywine. (Below) Mascot Buzz (freshman Logan Peters) is always on hand to keep the Bees buzzing. (Photos courtesy of Michael VandeZande.)

BOTF X: Buchanan's 'Herd' Begins New Era with Same Bucks Energy

By Geoff Kimmerly
MHSAA.com senior editor

February 8, 2022

BUCHANAN – Nick McKean doesn’t recall why he pulled classmate Shawn Tucker from the bleachers down to the front of Buchanan’s cheering section during a football game this fall.

They knew each other, but weren’t really friends at that point. Six months later, McKean just remembers thinking it would be fun. But the magnitude of the opportunity sank into Tucker’s recollection much more heavily.

“He grabbed me,” Tucker recalled last week,” and changed my senior year.”

Over the last decade, Buchanan High School’s “Herd” has established itself statewide as an example of prime student section culture. The Bucks have won the MHSAA’s Battle of the Fans three times, and Buchanan’s appearance in this year’s BOTF X Finals is its fourth-straight and seventh overall in the championship round. The Herd has served as a teaching example for how student sections can organize, grow and transform a school – and Tucker’s experience has been among the latest examples of the good that results from that work.

“This year was just completely different for me,” Tucker said. “It’s so much fun; it’s hard to explain. Getting to help lead the chants, being up front at games, it’s an experience you can’t recreate in a different way.”

We caught up with The Herd for Friday’s home boys basketball game against South Haven, the MHSAA’s second of three visits as part of this year’s BOTF finalists tour. Midland Dow hosted the first Jan. 28, and the final visit will be at Traverse City West on Feb. 8.

Below is our highlight reel and 10 “X Factors” from our trip to Buchanan.

1. Battle Plan

Friday’s visit coincided with the culmination of Buchanan’s “Winterfest” week. Activities included the crowning of class representatives between the girls and boys varsity games and a collection taken up to assist with medical bills for a student suffering through a tough bout with COVID-19. This also would be the seventh win of a current eight-game streak for the boys basketball team.

2. Honoring Tradition

Anyone who has witnessed a Buchanan basketball game over the last decade would have recognized the “Welcome to the Woods” and “B-U-C-K-S Bucks” chants and the dance mashup among familiar Herd activities. With seven BOTF finalists appearances, there’s a lot of Herd video out there – and current leaders have watched for ideas that while old are new to them.

Buchanan student section

3. Hitting Reset – Sort Of

Two years of COVID-19 – and especially 2020-21 with spectator limits – forced current leaders (almost exclusively seniors) immediately up front, without the usual buffer junior year to watch how everything works. But there was some benefit: “We started new and we’re growing different this time,” senior Brennen Weaver said. “We’ve always had The Herd, it’s here, but it’s like we cleared the white board and we’re now redrawing a new thing that’s starting.”

4. Why it Works

Current leaders were raised in this culture, which makes things easier to continue – but other schools can follow the same plan. The section is basically a “spirit team” that brings enthusiastic students together for regular planning meetings. There’s an upperclassmen-driven leadership structure, but input is supplied by students from all classes. The Herd from its start has made a priority of visiting Buchanan’s elementary and middle schools, teaching those students how to cheer and cultivating the next leaders. They work closely with three teacher advisors and the blessing of administration, and have made a point of becoming active in the community as well. All of it is mostly in the name of fun, and that keeps interest up – clearly, as about 170 students from a school of 380 filled the stands Friday.

5. So What’s New?

The Herd always has taken pride is attending a variety of sports. But this year’s football cheering section surpassed all previous renditions. The Bucks also cheered on their classmates during a competitive cheer meet. They supported at cross country, wrestling, and even at a marching band competition in Detroit. And of course there are new themes to go with the ones that always get the rowdies excited.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by The Herd (@theherd_bhs)

6. Nicest Place in America

Reader’s Digest named Buchanan exactly that for 2020, and while The Herd wasn’t mentioned in the feature on the community, there’s no doubt that strand is woven through the student section as well. Example: A “Mean Stinks” anti-bullying campaign incorporated into the 2014 Bucks section still is part of its message today. “I can’t imagine living or going anywhere else,” senior Macy Orphanidis said. “Buchanan is such a tight-knit community, and I love every single person here and I know everybody. It’s like my family now.”

7. “Which Way? This Way”

The chant is basketball related, but the message is a way of cheering life. It’s all positive. And can be pretty simple: Earlier this season an opposing student section was cheering “air ball” and trying to get a Herd response, but instead was ignored. And the negativity from the other side stopped. “They have the energy,” senior Joy Kaltenbach said. “In sports a lot of times we naturally just get mad when something bad happens instead of being happy when something good happens. So I feel like they just need to redirect their energy.”

Buchanan student section8. Come Join Us

Another Herd tradition brought back this year is a halftime conga line, and on this night the Bucks got at least a handful of South Haven students to join in. During football season, McKean went across the field to the Niles student section and unsolicited led those students in a chant. It in part comes down to confidence. “Even if you’re not confident, you have to portray yourself as confident, because if you’re nervous they won’t listen to you,” McKean advised. “If you walk around with a lot of swagger holding that megaphone like a boss, they’ll listen to you.”

9. Pro Tip: Work with What You Have – It’s Plenty

Every student section has the ingredients, starting with a leadership group filled with different personalities – some will want to focus on creating cheers, others themes or how to make the most noise. Involving variety also includes bringing in leaders from different sports, extracurricular activities and friend circles. Those representatives in turn will get more from their groups to take part.

10. The Herd Will Continue to Roam

That’s the end game. “I just want to teach (younger students) to stand out in their crowd and try to be their own leaders, so maybe that can be the ones who can be in the position we are,” Weaver said. “So they can give their energy and be the one providing all the loudness and fun cheers. (We want to) find those people who really embrace it and want to do more.”

The Battle of the Fans X finalists tour will conclude Tuesday at Traverse City West, with public voting on the MHSAA’s social media channels starting Feb. 15 and the champion announced Feb. 18.

PHOTOS (Top) Buchanan's "Herd" cheers during Friday's boys basketball win over South Haven. (Middle) Students shine their phone lights during pregame introductions. (Below) The Bucks follow their leader on a rollercoaster ride during a break in the game. (Photos by Jessica Elliott.)