Bridgman's 'Orange Crush' Rules the Hive

February 3, 2014

By Geoff Kimmerly
Second Half editor

BRIDGMAN – On a bulletin board in Bridgman coach Mike Miller’s office hangs the numbers 146 and 31 – his boys basketball team’s record at home dating back to the 1995-96 season.

His players take pride in those numbers, updating them within minutes of returning to locker room after the latest win. And that pride extends to the 100-plus students packed into the corner bleachers that rise over the top of the locker room and into the rafters.

Bridgman is a Class C school with only 320 students. But roughly half made up the “Orange Crush” cheering section that piled into “The Hive” on Friday and helped the Bees add another win to the board.

A first-time Battle of the Fans finalist, the Orange Crush has been building one of southwest Michigan’s top cheering sections for half a decade with one goal in mind – to make Bridgman’s recently-constructed gym – renovated in 2012 – an old-fashioned, scary place to travel if you’re an opposing basketball player.

“I grew up with sports, and if you watch a college game – for example, a Michigan State basketball game – or go to Breslin Center, people are terrified. That’s all you hear on TV, and if you go to a game, it’s crazy,” said Bridgman junior Cullen Peters, a member of the boys basketball team who leads the Orange Crush during the football season. “It’s something at the high school level that we wanted to have as well. We’re feared. People are scared to come here.”

Bridgman on Friday was the second stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members will visit Frankfort on Monday, Traverse City West on Friday and then finish at Beaverton on Feb. 14. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.

The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.

The Orange Crush would love to be there to support its teams – the boys are 8-4 and made the Semifinals in 2010 – although the BOTF competition certainly has stoked the section’s long-standing fire even as Bees fans take pride in being old school.

While certainly there’s a rough agenda going into games, section leaders admit there’s little pre-planning involved. The Crush just asks classmates to show up en masse and follow what unfolds.

Cheers are passed down from year to year, and the section works in concert with a sizable pep band that sits above and the cheerleaders on the adjacent end line.

“The student section shows up to support the Bees. That’s why we stick to tradition,” said junior Matt Starkey, who leads one of the section’s favorite passed-down cheers, “boom-chicka-boom.” “We like to focus on the game and what’s going on in the game.”

The Orange Crush’s initial rise pre-dates this current group of high schoolers, although it is because of tragic circumstances that athletic director John Norton can pinpoint when the section got rolling.

A 2010 senior, Jeff Demko, came to Norton to get his assistance in ramping up the student section’s efforts that basketball season. That included the purchase of Orange Crush T-shirts in advance of the Jan. 5 game.

On the way to the game that night, Demko and classmate Frankie Pipkins were in a car crash and died.

Although the current seniors were in eighth grade, the current leaders had ties to Demko and Pipkins and vividly remember that night. Demko’s Orange Crush shirt hangs to this day in Norton’s office. And his spark for the student section continued in close friend Adam Klug, who kept the Hive buzzing into the 2012-13 school year.

That fall, Bridgman students including current leaders Peters and sophomore Katie Hartzler attended the MHSAA Sportsmanship Summit in Kalamazoo, where a main focus was fan sportsmanship and the previous year’s inaugural Battle of the Fans.

“We had a lot of ideas already … but we ended up learning a lot,” Peters said. “It really helped us take it to the next level. The whole BOTF thing, it really motivated people from the freshman to the seniors. Sometime with a student section you’ll see seniors and juniors getting into it, and the freshman just messing around at the top. The competition aspect just invigorated everyone to pull out even more school spirit than they had and also sportsmanship, what lines to cross or not to cross.”

For example, they may yell “airball,” but they don’t continue past that first missed shot. Or, they’ll chant, “If you’re winning and you know it, clap your hands.” But they don’t follow that with anything about the opponent.

Seniors Jordan Alfredo and Hannah Malevitis were cheerleaders through this fall before deciding to leave the squad so they could spend their final high school winter in the middle of the cheering section’s front rows.  And, of course, there’s mascot Buzz, Peters’ freshman brother Logan, who pushes a lever into a fake “TNT” box after every 3-pointer to send Bees fans flying backward.

The section has invigorated the boys basketball team in particular.

Peters remembered running onto his floor for the second game of the season, and the teammate in front of him was so stoked he threw his warm-up lay-up over the backboard. “I’m like, ‘Dude, what’s going on?’ He was so jacked from the student section,” Peters said.

And the leaders can tell when it’s making a difference. Peters said the Bees were second in their area in points given up per game last season, a direct effect of the tough homecourt. Bridgman hosted Decatur on a Tuesday earlier this season and had its lowest Orange Crush turnout of the season – but his Decatur friends said after how it was the craziest atmosphere they’d ever played in.  

“When other student sections come to the Hive, we’re constantly trying to do something no matter what’s going on in the game. We’re always cheering,” Alfredo said. “Other student sections get pretty intimidated by that, and that’s pretty cool for us. We’re such a small school, that doesn’t happen very much.”

When Bridgman was named a BOTF finalist, Norton called the five leaders into his office and told them to “spread the word.” Between Twitter and old-fashioned yelling, that didn’t take long.

But even if Bridgman doesn’t win Battle of the Fans III, the Orange Crush is proud it will be showing some purple when highlights are shown during the Basketball Finals on the Breslin Center scoreboard – Bridgman students raised $6,000 for eating disorder treatment Friday in honor of one of coach Miller’s daughters, who received treatment for the disease at Selah House in Anderson, Ind.

Bridgman might be among the smaller BOTF finalists. But it’s impact remains mighty.

“We want to be old-fashioned. You come to Bridgman, you’re going to be scared,” Peters said. “The focus of the game for the student section, and the crowd in general is (to create) a crazy atmosphere and be loud as heck.”

Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan

PHOTOS: (Top) Bridgman’s “Orange Crush” put the “A” in YMCA on Friday during the boys basketball game against Niles Brandywine. (Below) Mascot Buzz (freshman Logan Peters) is always on hand to keep the Bees buzzing. (Photos courtesy of Michael VandeZande.)

And the 2022 BOTF Winner is ...

By Geoff Kimmerly
MHSAA.com senior editor

February 17, 2022

Few have studied up for the MHSAA’s Battle of the Fans as much as Traverse City West senior Patrick Guiney did before the start of this year’s BOTF X competition.

He watched all of the finalists’ videos from the first nine years, and many of the semifinalists’ as well, diving in to uncover the best strategies to help he and his classmates deliver the Bleacher Creatures their second BOTF championship.

Of course, he watched all of Traverse City West’s past videos too, trying to see if those past sections had done something well that the current Creatures should incorporate this year, and to figure out where those past sections may have fallen short.

But watching all of those schools, his and others, also left a pretty significant impression about what BOTF, and more generally student sections, should be about.

“I think it’s really about bringing people together, leaving whatever is going on just letting go of it for a while and enjoying a big game with your friends,” Guiney said. “Maybe meeting some new people, and knowing that no matter what you’ll be welcomed with open arms. It’s just a really positive environment that I feel everybody should be part of because (student sections) are just so much fun.”

The Bleacher Creatures have had a ton of fun this school year. And they’ve earned statewide fame to add to their memories of the experience.

Traverse City West will accept its Battle of the Fans X championship banner during halftime of the first Division 2 Boys Basketball Semifinal on March 25 at Michigan State University’s Breslin Center. Finalists Buchanan and Midland Dow also have been invited to Breslin to be honored for this season’s achievement.

UDIMTraverse City West was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter, Instagram and TikTok sites. A total of 8,964 social media votes was received. The addition of TikTok this year added to the engagement substantially, as TikToks using the hashtag #MHSAABOTF2022 were viewed more than 700,000 times.

The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun. Nine semifinalists were selected from the original application group before Buchanan, Midland Dow and Traverse City West were chosen for MHSAA visits. Howell, Imlay City, North Muskegon, Petersburg Summerfield, Spring Lake and Yale also were semifinalists.

In addition to their other championship year, the Bleacher Creatures also were finalists in 2014 and 2017. Buchanan was a finalist for the seventh time this winter and has won championships in 2013, 2018 and 2020. Midland Dow entered the competition this year for the first time.

Below are our final takeaways from this year’s finalist visits:

Community Doesn’t Graduate: Buchanan

What we saw: At a game otherwise moderately attended by adults and opposing students, The Herd was out in force – as usual. After 10 years of Battle of the Fans, Buchanan students have reached a point in history where cheering on their teams and showing tons of spirit is all they’ve known – and especially as high school leaders have traveled to the middle and elementary schools every year to cultivate that culture. Herd leaders make games into gatherings, and this was just another during a year full of them as COVID-19 has eased. We watched this year’s Herd cheer the boys basketball team to a big win, but also sing and dance and just enjoy being back with each other in the stands, with plenty of representation from throughout the school as nearly half the student body showed.

Why we’re fans: A question we discuss after every BOTF visit is if we would’ve wanted to be part of the cheering section we just watched – and we’ve always left Buchanan with a resounding “Yes.” We’ve said this before, but every school would be served to replicate or at least borrow some of what Buchanan has created over the last decade. The relationships between high school leaders and the younger students who are following them, the ties between the athletes and their classmates cheering for them, and the connections between current Herd members and the people who came before them defines community.

Accept the Challenge Award: Midland Dow

What we saw: First-time BOTF applicant Dow will always have our respect for becoming the first to invite the MHSAA to an away game. The schedule caused them to bring us instead to Midland High, but the Chargers really impressed us with their organization, positivity and engagement throughout the game despite the rival Chemics’ win on the court. We dug the Doctors & Nurses theme and especially the fundraiser (again, at a road game) to buy snacks for local emergency room workers. Also notable – Dow has state-ranked girls basketball and hockey teams this winter, and the Chargers’ leadership includes members of both who put in additional time to make this section spark on top of commitments to those title-chasing sports teams.

Why we’re fans: The road game wasn’t the only challenge Dow accepted this school year. Of course, all of our finalists were left to restart their sections after COVID-19 spectator limits over the last 18 months, and Dow did so in a way others should copy – notably, stepping up their social media game and becoming a force not just at football and basketball but volleyball, soccer and hockey as well. Dow has had a section in years past but raised its game this fall and winter. We’re looking forward to seeing more – and next time at “Herb’s House” for a Dow home game.

Battle of the Fans champion: Traverse City West

What we saw: First off, possibly more fans than we’ve seen before, and stacked from the first row to the top of the high-rising bleachers. After past visits with the Bleacher Creatures, we were plenty familiar with the section’s organizational structure and leadership by its student senate, but we really admire how this year’s senators have embraced a fresh look to attract students from all grades and all activities to be part of the fun. Frankly, the Men’s Dance Team performance at halftime was pretty impressive – especially the aerials – and we can’t say enough about how much the drumline brings to the overall atmosphere of the game, especially working with the student section to rally the home team. Guiney regularly conducts interviews with fans in the stands and athletes from the various teams (and previously actors from the theater cast too) that are some parts serious but most parts silly, and getting all of those voices involved adds to the feeling of togetherness.

Why we’re fans: We’ve seen big crowds before. We’ve seen fans get crazy and sing and dance. We’ve seen fun halftime shows and entertaining quarter-break antics. All make student sections awesome.

Traverse City West student section

But what really stuck out about this year’s Bleacher Creatures is the lengths they undertake to make a 1,600-student school feel much smaller. Leaders told us stories about how in past years, the school’s senate and by extension the Bleacher Creatures were thought to be just for the “cool kids” or certain social groups, and busting that reputation was a goal as the section reunited in the fall.

What they’ve achieved that way is a much more meaningful legacy that will be passed on by this year’s seniors, along with a revived championship student section.

Guiney and his classmates may be living it right now, but the significance isn't lost on them. 

"I remember talking with some of my close friends who also (are involved) with the student section, during the early stages of this," he recalled. "(Saying) if we can win this and make our impact, that will last for a long time, and that will definitely fuel students of the future.

"I know that inspiring those kids and showing them how awesome a student section can be will definitely have a positive impact on the future of TC West and ensure that kids will be able to go to student sections with the same energy and have the same amount of fun. Because everybody deserves to have that experience." 

The Battle of the Fans is sponsored in part by thUnited Dairy Industry of Michigan.  

Check out below our stories and videos behind the finalists. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)


Buchanan

Read all about it: Buchanan's 'Herd' Begins New Era with Same Bucks Energy


Midland Dow

Read all about it: Dow Aims to Give Teams Advantage with Charger Spirit


Traverse City West

Read all about it: West's Creatures Filling Bleachers with Support for Titans Teams