Bridgman's 'Orange Crush' Rules the Hive
February 3, 2014
By Geoff Kimmerly
Second Half editor
BRIDGMAN – On a bulletin board in Bridgman coach Mike Miller’s office hangs the numbers 146 and 31 – his boys basketball team’s record at home dating back to the 1995-96 season.
His players take pride in those numbers, updating them within minutes of returning to locker room after the latest win. And that pride extends to the 100-plus students packed into the corner bleachers that rise over the top of the locker room and into the rafters.
Bridgman is a Class C school with only 320 students. But roughly half made up the “Orange Crush” cheering section that piled into “The Hive” on Friday and helped the Bees add another win to the board.
A first-time Battle of the Fans finalist, the Orange Crush has been building one of southwest Michigan’s top cheering sections for half a decade with one goal in mind – to make Bridgman’s recently-constructed gym – renovated in 2012 – an old-fashioned, scary place to travel if you’re an opposing basketball player.
“I grew up with sports, and if you watch a college game – for example, a Michigan State basketball game – or go to Breslin Center, people are terrified. That’s all you hear on TV, and if you go to a game, it’s crazy,” said Bridgman junior Cullen Peters, a member of the boys basketball team who leads the Orange Crush during the football season. “It’s something at the high school level that we wanted to have as well. We’re feared. People are scared to come here.”
Bridgman on Friday was the second stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members will visit Frankfort on Monday, Traverse City West on Friday and then finish at Beaverton on Feb. 14. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.
The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.
The Orange Crush would love to be there to support its teams – the boys are 8-4 and made the Semifinals in 2010 – although the BOTF competition certainly has stoked the section’s long-standing fire even as Bees fans take pride in being old school.
While certainly there’s a rough agenda going into games, section leaders admit there’s little pre-planning involved. The Crush just asks classmates to show up en masse and follow what unfolds.
Cheers are passed down from year to year, and the section works in concert with a sizable pep band that sits above and the cheerleaders on the adjacent end line.
“The student section shows up to support the Bees. That’s why we stick to tradition,” said junior Matt Starkey, who leads one of the section’s favorite passed-down cheers, “boom-chicka-boom.” “We like to focus on the game and what’s going on in the game.”
The Orange Crush’s initial rise pre-dates this current group of high schoolers, although it is because of tragic circumstances that athletic director John Norton can pinpoint when the section got rolling.
A 2010 senior, Jeff Demko, came to Norton to get his assistance in ramping up the student section’s efforts that basketball season. That included the purchase of Orange Crush T-shirts in advance of the Jan. 5 game.
On the way to the game that night, Demko and classmate Frankie Pipkins were in a car crash and died.
Although the current seniors were in eighth grade, the current leaders had ties to Demko and Pipkins and vividly remember that night. Demko’s Orange Crush shirt hangs to this day in Norton’s office. And his spark for the student section continued in close friend Adam Klug, who kept the Hive buzzing into the 2012-13 school year.
That fall, Bridgman students including current leaders Peters and sophomore Katie Hartzler attended the MHSAA Sportsmanship Summit in Kalamazoo, where a main focus was fan sportsmanship and the previous year’s inaugural Battle of the Fans.
“We had a lot of ideas already … but we ended up learning a lot,” Peters said. “It really helped us take it to the next level. The whole BOTF thing, it really motivated people from the freshman to the seniors. Sometime with a student section you’ll see seniors and juniors getting into it, and the freshman just messing around at the top. The competition aspect just invigorated everyone to pull out even more school spirit than they had and also sportsmanship, what lines to cross or not to cross.”
For example, they may yell “airball,” but they don’t continue past that first missed shot. Or, they’ll chant, “If you’re winning and you know it, clap your hands.” But they don’t follow that with anything about the opponent.
Seniors Jordan Alfredo and Hannah Malevitis were cheerleaders through this fall before deciding to leave the squad so they could spend their final high school winter in the middle of the cheering section’s front rows. And, of course, there’s mascot Buzz, Peters’ freshman brother Logan, who pushes a lever into a fake “TNT” box after every 3-pointer to send Bees fans flying backward.
The section has invigorated the boys basketball team in particular.
Peters remembered running onto his floor for the second game of the season, and the teammate in front of him was so stoked he threw his warm-up lay-up over the backboard. “I’m like, ‘Dude, what’s going on?’ He was so jacked from the student section,” Peters said.
And the leaders can tell when it’s making a difference. Peters said the Bees were second in their area in points given up per game last season, a direct effect of the tough homecourt. Bridgman hosted Decatur on a Tuesday earlier this season and had its lowest Orange Crush turnout of the season – but his Decatur friends said after how it was the craziest atmosphere they’d ever played in.
“When other student sections come to the Hive, we’re constantly trying to do something no matter what’s going on in the game. We’re always cheering,” Alfredo said. “Other student sections get pretty intimidated by that, and that’s pretty cool for us. We’re such a small school, that doesn’t happen very much.”
When Bridgman was named a BOTF finalist, Norton called the five leaders into his office and told them to “spread the word.” Between Twitter and old-fashioned yelling, that didn’t take long.
But even if Bridgman doesn’t win Battle of the Fans III, the Orange Crush is proud it will be showing some purple when highlights are shown during the Basketball Finals on the Breslin Center scoreboard – Bridgman students raised $6,000 for eating disorder treatment Friday in honor of one of coach Miller’s daughters, who received treatment for the disease at Selah House in Anderson, Ind.
Bridgman might be among the smaller BOTF finalists. But it’s impact remains mighty.
“We want to be old-fashioned. You come to Bridgman, you’re going to be scared,” Peters said. “The focus of the game for the student section, and the crowd in general is (to create) a crazy atmosphere and be loud as heck.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Bridgman’s “Orange Crush” put the “A” in YMCA on Friday during the boys basketball game against Niles Brandywine. (Below) Mascot Buzz (freshman Logan Peters) is always on hand to keep the Bees buzzing. (Photos courtesy of Michael VandeZande.)
Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.