Bridgman's 'Orange Crush' Rules the Hive

February 3, 2014

By Geoff Kimmerly
Second Half editor

BRIDGMAN – On a bulletin board in Bridgman coach Mike Miller’s office hangs the numbers 146 and 31 – his boys basketball team’s record at home dating back to the 1995-96 season.

His players take pride in those numbers, updating them within minutes of returning to locker room after the latest win. And that pride extends to the 100-plus students packed into the corner bleachers that rise over the top of the locker room and into the rafters.

Bridgman is a Class C school with only 320 students. But roughly half made up the “Orange Crush” cheering section that piled into “The Hive” on Friday and helped the Bees add another win to the board.

A first-time Battle of the Fans finalist, the Orange Crush has been building one of southwest Michigan’s top cheering sections for half a decade with one goal in mind – to make Bridgman’s recently-constructed gym – renovated in 2012 – an old-fashioned, scary place to travel if you’re an opposing basketball player.

“I grew up with sports, and if you watch a college game – for example, a Michigan State basketball game – or go to Breslin Center, people are terrified. That’s all you hear on TV, and if you go to a game, it’s crazy,” said Bridgman junior Cullen Peters, a member of the boys basketball team who leads the Orange Crush during the football season. “It’s something at the high school level that we wanted to have as well. We’re feared. People are scared to come here.”

Bridgman on Friday was the second stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members will visit Frankfort on Monday, Traverse City West on Friday and then finish at Beaverton on Feb. 14. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.

The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.

The Orange Crush would love to be there to support its teams – the boys are 8-4 and made the Semifinals in 2010 – although the BOTF competition certainly has stoked the section’s long-standing fire even as Bees fans take pride in being old school.

While certainly there’s a rough agenda going into games, section leaders admit there’s little pre-planning involved. The Crush just asks classmates to show up en masse and follow what unfolds.

Cheers are passed down from year to year, and the section works in concert with a sizable pep band that sits above and the cheerleaders on the adjacent end line.

“The student section shows up to support the Bees. That’s why we stick to tradition,” said junior Matt Starkey, who leads one of the section’s favorite passed-down cheers, “boom-chicka-boom.” “We like to focus on the game and what’s going on in the game.”

The Orange Crush’s initial rise pre-dates this current group of high schoolers, although it is because of tragic circumstances that athletic director John Norton can pinpoint when the section got rolling.

A 2010 senior, Jeff Demko, came to Norton to get his assistance in ramping up the student section’s efforts that basketball season. That included the purchase of Orange Crush T-shirts in advance of the Jan. 5 game.

On the way to the game that night, Demko and classmate Frankie Pipkins were in a car crash and died.

Although the current seniors were in eighth grade, the current leaders had ties to Demko and Pipkins and vividly remember that night. Demko’s Orange Crush shirt hangs to this day in Norton’s office. And his spark for the student section continued in close friend Adam Klug, who kept the Hive buzzing into the 2012-13 school year.

That fall, Bridgman students including current leaders Peters and sophomore Katie Hartzler attended the MHSAA Sportsmanship Summit in Kalamazoo, where a main focus was fan sportsmanship and the previous year’s inaugural Battle of the Fans.

“We had a lot of ideas already … but we ended up learning a lot,” Peters said. “It really helped us take it to the next level. The whole BOTF thing, it really motivated people from the freshman to the seniors. Sometime with a student section you’ll see seniors and juniors getting into it, and the freshman just messing around at the top. The competition aspect just invigorated everyone to pull out even more school spirit than they had and also sportsmanship, what lines to cross or not to cross.”

For example, they may yell “airball,” but they don’t continue past that first missed shot. Or, they’ll chant, “If you’re winning and you know it, clap your hands.” But they don’t follow that with anything about the opponent.

Seniors Jordan Alfredo and Hannah Malevitis were cheerleaders through this fall before deciding to leave the squad so they could spend their final high school winter in the middle of the cheering section’s front rows.  And, of course, there’s mascot Buzz, Peters’ freshman brother Logan, who pushes a lever into a fake “TNT” box after every 3-pointer to send Bees fans flying backward.

The section has invigorated the boys basketball team in particular.

Peters remembered running onto his floor for the second game of the season, and the teammate in front of him was so stoked he threw his warm-up lay-up over the backboard. “I’m like, ‘Dude, what’s going on?’ He was so jacked from the student section,” Peters said.

And the leaders can tell when it’s making a difference. Peters said the Bees were second in their area in points given up per game last season, a direct effect of the tough homecourt. Bridgman hosted Decatur on a Tuesday earlier this season and had its lowest Orange Crush turnout of the season – but his Decatur friends said after how it was the craziest atmosphere they’d ever played in.  

“When other student sections come to the Hive, we’re constantly trying to do something no matter what’s going on in the game. We’re always cheering,” Alfredo said. “Other student sections get pretty intimidated by that, and that’s pretty cool for us. We’re such a small school, that doesn’t happen very much.”

When Bridgman was named a BOTF finalist, Norton called the five leaders into his office and told them to “spread the word.” Between Twitter and old-fashioned yelling, that didn’t take long.

But even if Bridgman doesn’t win Battle of the Fans III, the Orange Crush is proud it will be showing some purple when highlights are shown during the Basketball Finals on the Breslin Center scoreboard – Bridgman students raised $6,000 for eating disorder treatment Friday in honor of one of coach Miller’s daughters, who received treatment for the disease at Selah House in Anderson, Ind.

Bridgman might be among the smaller BOTF finalists. But it’s impact remains mighty.

“We want to be old-fashioned. You come to Bridgman, you’re going to be scared,” Peters said. “The focus of the game for the student section, and the crowd in general is (to create) a crazy atmosphere and be loud as heck.”

Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan

PHOTOS: (Top) Bridgman’s “Orange Crush” put the “A” in YMCA on Friday during the boys basketball game against Niles Brandywine. (Below) Mascot Buzz (freshman Logan Peters) is always on hand to keep the Bees buzzing. (Photos courtesy of Michael VandeZande.)

Zeeland East's Coop Crazies Share the Love

By Geoff Kimmerly
MHSAA.com senior editor

February 17, 2020

ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.

Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.

East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.

But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.

“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”

We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.

We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.

The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.

Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.

But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.

This winter, though, the good vibes have carried over.

“The Coop,” Bays said, “has become a place where everyone wants to be.”

Game Time

This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.

What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”

The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.

The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.

The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.

The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.

His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.

Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.

“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”

Be like Zeeland East

Take some of these tips from the Coop Crazies:

Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”

Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.

Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.

Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.

They said it best

Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”

It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”

Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”

This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”

Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)