5 Ways West’s Creatures Continue to Crush

January 24, 2017

By Geoff Kimmerly
Second Half editor

TRAVERSE CITY – We’ve worn a path on U.S. 127 and M-115 the last few years with nearly annual visits to Traverse City West to check out the Bleacher Creatures for Battle of the Fans.

The reigning BOTF champions have set that kind of standard as one of Michigan’s elite high school student cheering sections – and didn’t disappoint Friday as we dropped in for “Titans GameDay” and our second stop on this year’s finalists tour. 

The breakdown: In addition to winning last year’s Battle of the Fans V, Traverse City West’s Bleacher Creatures have been finalists three of the contest’s six years. That being the case, we’re pretty well-versed in the section’s beginnings under founder Chase O’Black, who served as the school’s student senate governor in 2007-08. The Creatures are organized and managed by the senate, and during games led by a group of 4-6 section leaders who wear green and yellow-sprayed paint suits and make up the Bucket Brigade – named for the buckets they pound during football games and other outdoor events.

We visited for Friday’s boys basketball game against Alpena and met with seniors Liz Anton, Dani Priest and Sam Schriber and junior Connor Thompson. Below is our video report, followed by some of what makes the Creatures contenders again. 

1. This year is more than a victory lap.

And that’s quickly obvious. West didn’t have school Friday and only a half-day Thursday, yet nearly 300 Creatures filled the student section despite a number of families getting out of town for the long weekend. But that's how West rolls. Leaders told us about how some of their classmates showed up at the gate for this fall’s football game against rival Traverse City Central at 8 a.m. so they could be sure to get near the front of that night’s section – missing class to secure a spot (which, of course, we do not condone). “After winning last year, there’s definitely a standard or an expectation we have to meet. The bar is way up there,” Schriber said. But last year’s BOTF championship also has this year’s leaders wanting the section to be a little different too. So while they’re drawing on some of the many cheers and chants that have become tradition over the last decade, they’re also working to keep things fresh. And more importantly, Priest pointed out, while last year’s BOTF effort was driven hard by the school’s senate, this year’s is really being carried by the student body as a whole.

2. Senate rules.

Traverse City West has two student-led government bodies. The student council is responsible for more of the traditional student government work, “behind-the-scenes” efforts like stocking the school’s food pantry and working on projects aimed at daily lives of their constituents. The student senate – of which Priest is this school year’s governor – is more the social chair planning activities that “make school more of an enjoyable place,” she said. The senate created the Bleacher Creatures and manages all student section activities, with the leader of the Bucket Brigade – this year Schriber – among the 29 senators. Each grade of nearly 400 elects six representatives, and five more are chosen at-large based in part on past service. The school has nearly 1,600 students, but Schriber said he thinks the senate connects with probably 80 percent in some way by hosting a variety of entertainment options. And Battle of the Fans is a daily part of the conversation.

3. They’re always coming up with new ideas.

After now 27 visits to Battle of the Fans finalists, we rarely run across a completely original idea. And of course West does a lot this year of its favorite stuff from last year and others before – they have plenty in their bag that are time-tested and get the crowd rolling. But we’ve got to give a big shout for some of the most imaginative game themes we’ve heard. During a boys soccer game in the fall, the Creatures dressed up as soccer moms, complete with snacks for halftime. That’s at least a little related to last year’s “dad” theme, where students dressed up like dads but drifted more toward looking like grandfathers instead. For another soccer game, the Creatures took a spin way off a “green screen” theme, making it a shrubbery game where they all brought branches from various bushes and trees and formed something of a wooded wave. “We always have our classic themes that are super easy for people to get involved in,” Priest said. “But sometimes for games where we expect a lower turnout, we’ll just do a weird one.”

4. They really love their school.

There’s no question. In the video above you’ll hear Priest talk about being emotionally tied to her work with the Bleacher Creatures, and that passion is similar to what we found with last year’s leaders as well. Take as another example the annual “Patriot Game” – that football game between West and Central that led students to line up at 8 a.m. to get the best seats for a game that regularly draws upward of 8,000 fans including most of both student bodies. In the video above you’ll see Creatures before the Friday's game reciting “The Creature Creed” below, written by Schriber and Thompson this winter and another example of what’s behind the section spirit.

5. Because tradition doesn’t graduate.

As noted at the start of this report, the Bleacher Creatures have been around for a decade, and during all three of our visits we’ve heard current leaders recount how the foundation was laid – in fact, a spirit scholarship has been created for a graduating senior in O’Black’s name. Because of the senate, there is an organized and expected handing down of leadership from year to year, and the Bucket Brigade has a similar succession plan, with a junior or two chosen for the brigade each year, and those juniors then in charge of filling out the group the following fall when they are seniors. Senate leaders have a plan to visit the junior high and teach some of the cheers to this year’s eighth graders – and although that idea hasn’t panned out yet, a group of about 20 middle schoolers occupied the adjacent section Friday and even got a “Future Creatures” chant directed their way from their high school mentors.

In their words

All of one, one for all: “Being an athlete, I think almost every athlete’s dream is to win a state championship with their team,” Schriber said. “(Winning BOTF) isn’t just like the soccer team winning states; this is the entire school winning the state championship. That’s just so cool. … Everyone was a part of it.

Let’s do this again: “I think what sets this year apart is we won last year, and I think some people are like, ‘Oh, we already won. Do we even have to try now?’” Thompson said. “But then you see those kids who are at Thirlby (Field for the Patriot Game) at 8 or 9 in the morning and it just makes you realize we care about it just as much as they did in 2008. It’s still a really big thing here at West.”

No time to waste: “There’s a time you can just sit home and watch Netflix. There’s a time you just don’t want to be with anyone. There’s a time you just want to go home and take a nap. I have those days,” Anton said. “But when there are sports or games going on … this is high school. You have to enjoy it. Getting involved and going to these games is the highlight of my high school career.” 

Next stop on BOTF: We'll visit Charlotte for Saturday's game against DeWitt, followed by trips to Petoskey (Feb. 1) and Frankenmuth (Feb. 3). Click for coverage of our visit to Boyne City on Jan. 13. 

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTO: (Top) Traverse City West's Bleacher Creatures follow their Bucket Brigade leaders during Friday's boys basketball game against Alpena. (Photo by Alan Newton/Alan Newton Photography.)

Zeeland East's Coop Crazies Share the Love

By Geoff Kimmerly
MHSAA.com senior editor

February 17, 2020

ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.

Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.

East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.

But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.

“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”

We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.

We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.

The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.

Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.

But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.

This winter, though, the good vibes have carried over.

“The Coop,” Bays said, “has become a place where everyone wants to be.”

Game Time

This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.

What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”

The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.

The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.

The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.

The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.

His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.

Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.

“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”

Be like Zeeland East

Take some of these tips from the Coop Crazies:

Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”

Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.

Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.

Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.

They said it best

Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”

It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”

Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”

This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”

Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)