Zeeland East's Coop Crazies Share the Love
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2020
ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.
Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.
East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.
But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.
“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”
We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.
We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.
The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.
Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.
But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.
This winter, though, the good vibes have carried over.
“The Coop,” Bays said, “has become a place where everyone wants to be.”
Game Time
This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.
What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”
The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.
The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.
The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.
The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.
His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.
Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.
“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”
Be like Zeeland East
Take some of these tips from the Coop Crazies:
Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”
Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.
Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.
Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.
They said it best
Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”
It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”
Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”
This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”
Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)
Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.