Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)
Buchanan's 'Herd' Grows Into More
February 3, 2015
By Geoff Kimmerly
Second Half editor
BUCHANAN –The “Herd” began three years ago as a cheering section, and senior leaders are among the few students left who remember school before “The Woods” took root in the southwest corner of Buchanan’s gymnasium.
It’s not that games weren’t fun or classmates less friendly. Student life was just different, especially compared to what senior Ellie Hurd described Friday as, well, “indescribable.”
Indeed, much has changed since the winter of 2012-13, when the section was started in response to the MHSAA’s Battle of the Fans competition. The Herd won BOTF that year, made the finals again in 2013-14, and has made Buchanan an ambassador to schools looking to similarly kick start a more spirited student body – even as the definition of student cheering section no longer completely describes what the Herd has become.
“The ‘change’ is still there. That’s what we like to call it, the change from year one,” said Buchanan senior Alex Martinez, who with Hurd and senior Sam Swem have been involved in leadership of the section since its start. “It’s pretty much day to day now. The Herd is still meant to be family. We’re still based from the student section; we started there. (But) we’re more than a student section now.”
And however they define it, again one of the MHSAA’s best.
Buchanan hosted the third stop Friday of this year’s BOTF finalists tour. The MHSAA also has visited Beaverton and Yale and will head to St. Johns and Dowagiac over the next two weeks leading up to the naming of this year’s champion Feb. 20.
The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.
Buchanan’s section leaders and “shepherds” – their teacher advisors – met this fall and seriously discussed not entering this season’s BOTF.
It’s not that they don’t want to hang another banner; being known as one of the best student cheering sections in Michigan has been a blast and resulted in opportunities to pass on what they’ve learned to students from all over this state and in some cases beyond.
The discussion on whether to apply centered on what could be gained by another BOTF title – the Herd started because of the contest but has become a way of life for many of the school’s 450-plus students, whether they’re competing to be known as the state’s best or just showing up to cheer on their friends at a Tuesday basketball game – or taking part in the other opportunities that now come the section’s way.
The school has a student council – Martinez is the president and Hurd the vice president – and other philanthropy groups as well. But the shepherds joke they would get rich if they could rent out the Herd to every group that asks – be it the local garden club for July 4, organizers for the winter’s annual “Thrill on the Hill” festivities, or a number of others who regularly put in requests to have members at their events.
The most impressive part is how quickly the Herd mobilizes when called upon. Martinez took a call on Jan. 24 that eighth-grader Gannon Kutemeier had been diagnosed that day with leukemia. By mid-week the Herd and its growing middle-school component – the Junior Herd – had rallied to make wristbands supporting Gannon’s fight and helped in raising more than $8,000 toward his care. Herd members were prepared to welcome Gannon home from his first chemotherapy treatment Tuesday – but because the family decided that might be too much too soon, the section instead created banners for Friday’s game and took photos to send to him so he’ll know he has their full support.
“Instantly, that’s our goal now. We’re trying to recognize him,” Swem said. “This isn’t directly us, as in the Herd, but I see it as us because it’s a community, and the Herd is a community.”
Anecdotes supporting that statement continue to stack up. Like the parent’s friend who is considering moving his family to Buchanan from another local town because of that community feel. The presenter for an assembly who told teachers he could just tell something was different when he was at Buchanan – and the new student who said later he’d come to understand what that presenter meant.
Others want to know the secret; the Herd presented to student leaders from the Huron League – eight schools from the southeast corner of the state whose students may not have been able to find Buchanan on the map – to explain what they could do to create the same student section vibe.
“Even if we don’t win, we still grow as a community,” junior Alex Kilgore said. “This was my first year going to the (MHSAA sportsmanship) conference, and people knew us: ‘Oh it’s Buchanan; listen to them. They know what they’re talking about.’ That made us feel so great. It was phenomenal everyone knew about us and what we’ve done in Buchanan.”
That was a key part of the Herd deciding to return for BOTF IV. Not only are there now two classes at the school that weren’t part of the 2013 title, but it didn’t make sense for leaders to tout to other schools what BOTF has meant to theirs without continuing to participate.
Kilgore and juniors Lincoln Grwinski and Parker Saladin joined the main leadership corps this fall and are charged with keeping the Herd together after Martinez, Hurd and Swem graduate.
The section’s staples, like positivity and focusing on the game, are ingrained and will remain part of the script no matter who’s in charge. “Us three (seniors), we think the same way. But they think differently from us. And it’s not a bad way,” Martinez said. “We’re on the same track, and they’re on the same track – but they’re on a different track. They have the idea, like we had it, and after we’re gone they’ll take it a different way than we would. And that’s eventually what will be needed – change, newer and better things.”
The Herd’s initial motto of “Small town, big hearts” still rings true, even down to the elementary schools. Every time Hurd hears a kindergartner yell out “Herd that!” on the playground, she knows it will live on.
To her, the Herd is family; to Swem, the legacy is as a community changer. “I want this to go down in history,” Martinez added.
Been there, Herd that – Buchanan made history already by winning Battle of the Fans two years ago.
The Herd hopes for the title call again later this month – but if another school wins, Buchanan’s students still will turn out big-time for “Black Out to Neon” on Feb. 27, and for years to come.
“Don’t get me wrong. I had a great time here freshman year,” Swem said. “But sophomore year on, just the things we’ve done have been tremendous. You only go through high school once, and these are memories very few people can say they’ve gotten to acquire. It’s been a great time here, and I’ll definitely cherish my time here for a long time.”
PHOTOS: (Top) A Buchanan fans joins her classmates in cheering during Friday's game against Niles Brandywine. (Middle) Buchanan is a Battle of the Fans finalist for the third straight year. (Photos courtesy of Thomas Nyhuis.)