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Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)
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St. Johns Cheers Section Success
February 10, 2015
By Geoff Kimmerly
Second Half editor
ST. JOHNS – The low point might’ve come two years ago, when St. Johns student leaders planned a holiday theme for a boys basketball game.
Alex Davis showed up in a Christmas sweater. Only four of her classmates dressed to match.
That same year, the school’s newly-formed Student Athletic Leadership Committee created a calendar for the winter highlighting theme nights and other games they hoped would draw a big student crowd. The calendar was gone by the next day, torn down by older students who wanted to continue doing their own thing – which generally included yelling at referees or the other team, and not always in the most flattering ways.
Before St. Johns could compete to be called the state’s best student section, the SALC had to convince their classmates there was a better way.
And finally, this winter, they’ve broken through thanks to a blueprint other student leaders would be wise to follow.
“It’s something where you have to be able to have a voice and you have to be able to want to make the change and want to make the difference,” Davis said. “Because you can go to all of these meetings and do everything. But at the end of the day, if you don’t want to do it, there’s no way you’re going to carry it out and help other people to do it.”
St. Johns hosted the fourth stop Friday of this year’s MHSAA Battle of the Fans IV finalists tour. The MHSAA also has visited Beaverton, Yale and Buchanan and will journey to Dowagiac on Friday, with the naming of this year’s champion Feb. 20.
The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.
St. Johns’ appearance in the contest wasn’t a thought in the fall. But a spot among the final five might not mean more to any of the contenders. More than 200 students rooted on the Redwings’ basketball teams Friday – a testament to the work that’s been done and the changes that have been made as the section has been transformed.
Athletic director Chris Ervin started the Student Athletic Leadership Committee during the fall of 2012 after a group of students attended an MHSAA Sportsmanship Summit in Lansing that focused in part on the previous winter’s inaugural Battle of the Fans competition.
At that point, St. Johns students generally showed up for games, at least for the football and boys basketball teams. But there wasn’t a lot of cheering, or cheering in the most positive way.
The committee came back from the Summit with great ideas. But a group of then-seniors already was in place as leaders of the section – and the SALC’s entrance into the conversation was mostly ignored.
The SALC was created in large part to lead the student section toward more positivity, sportsmanship, inclusion of all grades. After this football season, the committee was close to giving up.
“If everyone is against us, why are we trying to force something upon them that they don’t want?” St. Johns junior Jake Eaton recalled asking. “If we were going to just bring negativity, we didn’t want to do that.”
“Standing up for this group, standing up for what we’re doing, was the hardest thing,” junior Jessica Hafner said, “and the best thing.”
The SALC again attended an MHSAA Sportsmanship Summit, in November in Grand Rapids. They again came back with plenty of ideas – and a stronger, more experienced group to push them through.
The original SALC was 12 students, three from each grade. The committee invited three more from the rest of the student body.
“At first, it came (across) like we were trying to take over the student section. We weren’t trying to take it over. We were just trying to make it more positive,” Davis said. “We invited some of those people in our group. That won them over. We got them in, changed their ways, and they went to their friends. It’s worked.”
The SALC got its message out to a school-wide captive audience by holding a pep rally before the boys and girls games against DeWitt on Dec. 12. That allowed the SALC to show off their new philosophy – and some new cheers – to the entire school, which in turn got some younger students interested who might not have showed before.
The SALC then took advantage of a key opportunity. In St. Johns’ league, the Capital Area Activities Conference, the boys varsity basketball teams play first on Friday nights, followed by the girls. The students who weren’t embracing the changes usually left after the boys games – leaving the SALC to work with those who stayed to cheer on the girls.
It was at those games that the new section began gaining a foothold. Applying to Battle of the Fans, and the excitement after students saw the video, gave the SALC’s effort another boost.
“At first, we struggled to get participation,” said senior Austin Ervin, who stays after his basketball games to lead the section. “Once we got coordinated cheers that were fun and everybody realized what it was like to have fun and be positive and not just scream at the officials and teams, I think people started talking at school; ‘You should come to this. It’s a good time.’”
The student attendance at girls games continued to grow during the first half of this season, and the section’s new setup transferred to the boys games. St. Johns filled a section with high schoolers and nearly another with middle schoolers for Friday’s against Haslett; although a few rows at the top emptied, the majority of the crowd stayed to cheer on the girls. The section also has made an appearance at a wrestling match to cheer on a team that has won four MHSAA titles over the last five seasons.
Hafner, a basketball player, said the support is definitely making a difference on the court; the boys basketball team, at 7-7, is on pace to equal last season’s record, but the girls team, at 10-6, already has surpassed its 2013-14 win total.
St. Johns’ student section has come a long way in a short time, but the potential for growth seems limitless in a school of nearly 1,100 students. There’s a buzz in the halls and plans for the future now that changes have finally gotten started.
“I grew up in high school only knowing this (negative) stuff,” Eaton added. “Once we all matured in this situation, we have this year and next year and wanted to push it through and get it going before we left. Seeing how we came together for that video, it was definitely worth it, definitely something we could push for that next year and try to do better.”
PHOTOS: (Top) St. Johns students cheer during Friday's boys basketball game against Haslett. (Middle) The Redwings' student section reached to the top row while filling one full section and part of another of the school's gym. (Bottom) A trio of students energize their classmates with back flips Friday. (Photos courtesy of Jack Heckaman/jaxxphotos.com.)