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Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)
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And the 2015 BOTF Winner is ...
February 20, 2015
By Geoff Kimmerly
Second Half editor
Sydney Brooks always has taken pride in her town, even as classmates talked about how there was nothing to do in Dowagiac and how they couldn’t wait to leave when high school was done.
Turns out there’s a lot of fun to be had in her school’s corner of the southwestern Lower Peninsula, and it’s come full circle for the “Attack” – Dowagiac’s student section and this season’s MHSAA Battle of the Fans IV champion.
Dowagiac’s success was accomplished in steps – starting with the formation of the “Chieftain Heart” spirit club three years ago, then the establishment of a “Front Row Crew” last year to get the Attack in Battle of the Fans shape.
This winter, that heart beat stronger than ever, not just in the stands at high school basketball games, but throughout the entire community.
“Before, everybody thought we were just a normal small town. But when everybody comes together – from this whole experience, we’ve learned teamwork,” Brooks said. “The whole town learned to work together, become united. We learned how much it pays off to work together, how much hard work can pay off.
“We worked so hard, and the community worked so hard. We’ve accomplished so much. I’m so proud of Dowagiac.”
The Attack will accept its MHSAA championship banner during the 6 p.m. Class B Boys Basketball Semifinal on March 27 at Michigan State University’s Breslin Center. The other four finalists also will be invited to Breslin to receive rewards for this season’s achievement.
Dowagiac was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter and Instagram sites. A total of 22,673 social media votes were received, with those results then equated against a school’s enrollment.
The Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun.
Dowagiac and then Buchanan received the majority of public social media support, finishing among the top three in all four ways votes were accepted (Facebook likes and shares, Twitter re-tweets and Instagram likes). Some of the more interesting comments made on Second Half stories this week came from alumni of those schools, the oldest a graduate from 50 years ago.
Other numbers to consider from this season's contest: The application videos have been watched nearly 28,000 times, and the MHSAA-produced videos from our tour stops have more than 8,600 views. The stories on the five finalists plus Tuesday’s explanation of how to vote had been viewed 19,078 times as of 8:30 this morning.
This has been one of the coldest winters we can remember, but our Battle of the Fans finalists gave us warm welcomes the last five Friday nights. Here’s what we’ll remember most about each:
Showtime Award: Beaverton
What we saw: The reigning champion hosted the first stop on this season’s finalists tour and reminded us why it won BOTF III with a packed gym and an almost identical group of student leaders who keyed the section’s rise in 2013-14. The Bleacher Creatures put their focus this winter on adding more fun to breaks in play, and had something entertaining lined up for every timeout. Tradition runs deep for a student section that got its start in 1979, and the Creatures supply plenty of fun for the rest of the fans in addition to support for a pair of varsity basketball teams that are a combined 39-2.
Why we’re fans: Starting with the “Beaver Slide,” through the “Parting of the Red Sea” and a dunk into a mini hoop over 6-foot-8 athletic director Ryan Roberts, the Creatures always gave us something to watch. They do their part by amping up the party in the stands to go with the strong basketball being played on the floor. They’ve mastered the ability to bring together an entire student body and continue to set an example for creativity – their ideas no doubt will be picked up by other sections heading into 2015-16 and beyond.
Leave a Legacy Award: Buchanan
What we saw: The Herd made its third straight BOTF Finals and continues to be held in highest regard all over this state – and in some cases, by schools outside Michigan that have learned of Buchanan’s success in rallying students all the way to its elementary buildings. “The Woods” once again was filled for our visit, with students doing what has drawn admiration these last few years – cheering hard for their classmates on the floor and having a blast during breaks. The halftime rendition of “High School Musical” is an all-time highlight of the contest’s four-year history.
Why we’re fans: What more can be said? No section in Michigan has served as a stronger ambassador for how a strong student section can change the culture of not just a school, but an entire community. No other section in Michigan is referred to as often by schools trying to create the same. We see Buchanan’s influences on schools not only from their southwest corner, but all over the state. The Herd may not have won BOTF for a second time in three years, but Buchanan certainly has made its mark, again – and created something we hope continues for years to come.
Guts for Glory Award: St. Johns
What we saw: A new way for this school’s enthusiastic students to support their teams – and positive energy that’s just starting to boil. St. Johns was our largest finalist this season, and represented as such filling a corner of its gym to the top row for the 6 p.m. boys game and with most of the students staying for the start of the girls game played after. Despite a 12-point loss by the boys team, St. Johns fans stayed engaged throughout, with help from the band, cheerleaders and dance team – and showed us a few things we hadn’t seen before, including a nice take on the sport of curling and a full student body domino fall that started at center court.
Why we’re fans: We’ve heard a lot of transformation stories over the last four years, but St. Johns’ student leaders have had one of the tougher goes since forming their Student Athletic Leadership Committee three years ago. Athletic directors can take a lot of steps to get the ball rolling – and in this case, Chris Ervin sent leaders to the last two MHSAA Sportsmanship Summits and provided plenty of support. But the battle for a strong student cheering section is often won in a school’s hallways, where leaders must convince their classmates to buy in. St. Johns’ leaders considered giving up before a breakthrough this winter – and we’re glad they kept up the good fight.
Bring the Noise Award: Yale
What we saw: It’s more what we heard – a collective roar so loud it left a noticeable fuzziness in our ears when the game was done. More than 400 students whipped a quarter of Yale’s gym into a game-long frenzy that no doubt would make playing in front of Kohler’s Krazies (named in honor of boys basketball coach Garnett Kohler) a tougher task than merely trying to stand up to a team that is 15-1 this season. The Krazies added in some nice backflips and a superintendent-led roller coaster during breaks in play – but those and other sideshows were merely to keep the crowd’s attention and not meant to become the main event.
Why we’re fans: The sheer power of this section knocked us back – in a good way. The first fans for a varsity doubleheader began showing at 4:30 p.m. for a 6 p.m. opening tip, and that’s the kind of passion we’ll always cheer on. But the best part was learning how the Krazies, over only a few months this winter, have turned their student body into a tighter-knit community, and then extended that effort to the community of Yale as a whole by incorporating adults into their cheers and raising money to help out a few of the town’s less fortunate.
Battle of the Fans champion: Dowagiac
What we saw: Wow. The vision of hundreds of orange-clad Dowagiac fans bouncing back and forth as the school’s flag was waved is something we won’t forget. The Attack wore shirts printed with “Dowagiac United,” and there’s little that’s more impressive than watching a large group of fans organized and following its leaders en masse – while adding a ton to an already intense game atmosphere. Like BOTF’s champions past, Dowagiac’s section just looks like the fun place to be. The teachers are involved. The band is involved. The elementary schools made videos to join in the fun. The city office made a video showing its support. The Attack is certainly catchy – and we’ve bought in as well.
Why we’re fans: We appreciate how much work has been done to build school spirit over the last three years, and could feel the buzz immediately after walking in the front door. Dowagiac’s student leaders have been pounding on the door, figuratively speaking, and the student section this year is proof they finally pushed through. The sea of orange shirts was not an optical illusion Friday; the gym was filled to its 1,100 fan capacity, with the band and adults across from the students helping to form a blanket of “Dowagiac United” at the doors. And again, that’s not just a slogan; students from the “Front Row Crew” all the way to the top of the stands stayed engaged despite their team getting up by a big margin early, were impressively together on whatever chants the leaders started, and were joined by many of the adults as they enjoyed a booming soundtrack from the band and English teacher Dustin Cornelius, the Attack advisor and also game deejay. Students may have complained a few years ago about having nothing in town to do; now they’ve got plenty of opportunities, along with the rest of their community, to join in something special.
“It was never true that there is nothing to do in Dowagiac. People just didn’t believe there was, and didn’t want to believe there was,” Brooks said. “Now everybody knows there is something to do. We are a great town, and people care a lot about them in this town."
What we found in Dowagiac is what all of our BOTF champions have had in common: All four created atmospheres that anyone entering the gym would want to join.
In fact, that can be said about all five of this season’s BOTF finalists – and once again, clips from all five MHSAA tour stops will be shown on the main scoreboard during the Girls and Boys Basketball Finals in March at the Breslin Center.
We continue to cheer on these students sections as we learn how much their work has helped other schools transform not just their bleachers, but life in the hallways as well. During each of the last three Battles of the Fans, we’ve heard of how new sections learned from those that have competed before them, either at Sportsmanship Summits or by watching the videos from the first years of the contest. Buchanan and Beaverton can both enjoy assists on Dowagiac’s championship this winter – the Attack certainly gained input from their regional neighbor’s example, and leaders showed last year’s Beaverton video to the entire student body when getting this season’s section of the ground.
But in the end, Dowagiac’s leaders still had to take everything they’d learned not just from others but from their own experiences of trial and error to arrive at this point. This Battle of the Fans championship is one reward – but only a highlight from what an entire community can take pride in every game night.
Battle of the Fans IV is sponsored in part by Milk Means More.
Click to check out our stories and videos behind the finalists. Also, click to see student-produced videos from all sections that entered the contest. (Photo courtesy of Scott Rose.)