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Herd dat? Buchanan Back for BOTF III

January 21, 2014

By Geoff Kimmerly
Second Half editor

BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.

Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.

Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.

Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.  

The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.

“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.

“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”  

Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.

Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.

Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.  

This school year, The Herd came back – and this time much more organized.

Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.

Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.

What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.

 “We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.

One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.

Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.

Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.

Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”

“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”

The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.

“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.

“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”

Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.

When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.

“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”

Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan. 

PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)

5 Ways Boyne City’s Ramblers Get Rowdy

January 18, 2017

By Geoff Kimmerly
Second Half editor

BOYNE CITY – There’s a party going on in the student section at Boyne City, and everyone’s invited.

The streets were mostly empty as we rolled into town for Friday’s Battle of the Fans VI visit – freezing temperatures probably had something to do with that, even in the heartiest of ski country. But we found a full parking lot and plenty of bustle as fans poured in for the basketball doubleheader against Kalkaska – and the Rambler Rowdies “Fright Night,” our first stop on this year’s BOTF tour.

The breakdown: The section formerly known as “Bleacher Creatures” had a pretty good tradition of cheering on Boyne City teams over the years, but interest ramped up during the 2014-15 school year when both the football and boys basketball teams advanced to MHSAA Semifinals. Last winter, with the boys basketball team set to face rival East Jordan in a Class C District Final for the third season in a row, the Rambler Rowdies were born to take support to another level. After losing to East Jordan twice during the regular season, Boyne City won 62-33 – and the section’s name, along with its newfound passion, stuck. 

On this trip, we met with seniors Tristan Stackus, Emma Vondra and Camella Zipp, and juniors Jake Kelts and Ethan Hewitt. Check out the video, followed by more of what we saw from the Rowdies. 

1. They’ve gotten everyone on board

The Rowdies claim to be a true cross-section of the school and its nearly 400 students. In a building that size, students often take part in a wide range of activities, and all are represented. In addition to athletes from other sports, the band is a regular and lined the top rows of bleachers on Friday. And while Stackus, Vondra, Kelts and Hewitt all play at least one sport – Hewitt actually plays on the basketball team – Zipp spends her time in the arts, but is just as "rowdy." The togetherness is personified when the student section enters games as one, instead of trickling into gym as individuals show up. “We’re including more people in it. Our band’s getting more involved. We have kids coming from drama that will get involved because they really like acting everything out. … (and) I feel like especially when we enter as one, it makes us more united,” Zipp said. “We’re all the same. I don’t think of myself as a drama person, or even as the basketball jock.” The section this season began choosing themes for the first time, and all have a voice; Stackus, who administers the @Rambler_Rowdy Twitter feed, gets ideas from classmates on Mondays, posts a Twitter poll so all may vote and then announces via Twitter the winner.

And here’s a spin on seniority we hadn’t heard before: The Rowdies don’t do the “seniors in front and everyone else in back thing,” which in itself isn’t that rare among our annual BOTF finalists. But the Rowdies differ in that they put freshmen near the front so they can’t hide and not cheer, filling behind them with upperclassmen to make for a stronger section front to back. In fact, Kelts led the section two years ago as a freshman – which does qualify as a rarity and no doubt has helped develop this attitude toward mixing up the classes.

2. They’re teaching marketers a thing or two

The Rowdies are selling the Boyne City brand in the hallways, and clearly it’s taken hold. The business plan started in the high school’s marketing class, taught by Tony Cutler, who has served as the architect helping student leaders get the section rolling. The buy-in has been wide-ranging, with plenty of helpers chipping in – keep an eye out in the video for all of the Rambler Rowdy/MHSAA co-branded banners advertising “Friday Night,” plus the other staging created for the event like the cemetery fence and the “R.I.P. Bad Sportsmanship” gravestones put together by additional students who put in outside time to be a part. The message also is taking root in the community – with Cutler’s help, section leaders have made connections that have resulted in local donations of everything from cowbells to head bands to spirit towels.

3. They own the airwaves

This goes with the marketing and branding discussion above, but carries enough clout to have its own point here. The Rowdies make full use of an in-school television station – the Rambler Sports Network – that rivals any in our state, regardless of size of school, with production done by students in the Visual Imaging class (known in the halls as BCVI). TVs all over campus showed eye-catching promos for Friday’s BOTF visit and gave it extra oomph. Students filmed and produced Friday’s game, and their work is now included on broadcasts by local MI News 26.

4. They’re doing it right

Kelts was quick to note the school has won 10 sportsmanship awards over the years, and doing the right thing in the stands is not just talk. In fact, we didn’t hear a negative word coming from the Rowdies the entire night. They focused on cheering their team and having fun. It was that simple, but from our point of view the 100-percent positivity certainly was noticeable.

5. They’re filling the night with fun

The Rowdies packed a lot into “Fright Night” starting with all of the themed decorations and Kelts’ take on Jason Voorhees (from the “Friday the 13th” movies) leading a section full of classmates in black from head to toe. They entered the “Wheelhouse” – their gym – together in something out of a horror movie, sprinting in from multiple directions in advance of Kelts and his chain saw (only a toy, of course). We’ve heard most chants over five years and 25 BOTF visits, but the Rowdies had a few we hadn’t heard before. And the halftime surfing by Kelts – propelled by classmates on the floor on a surfboard covered in what had to be a case of duct tape – traveled half the court and was a highlight of the night.

In their words

Focus on the game: “We didn’t really even think about Battle of the Fans,” Stackus said. “It started out as us for (the team), and now it’s come to where we’re still doing it for them but we need to get bigger. We need more people to make us better, but we’re still doing it for them.”

Players love it: “That Grayling game (a 49-44 win Dec. 13), we were down, and I hit a 3 to go ahead and the student section just erupted,” Hewitt said. “After that, not only are you playing for yourself, but you’re playing for everyone else. … The environment in the gym is totally different.”

An Up North thing: “We’re all small towns and we’re all really close together, and we are rivals with a lot of these close towns,” Vondra said. “But since we’re so small, everybody knows about everything that’s going on. So whenever you get news about something that’s happening in the school or the community, everybody automatically knows, and then they’re just that much more into it.”

Next stop on BOTF: Next up is reigning champion Traverse City West for its boys basketball game Friday, followed by visits to Charlotte (Jan. 28), Petoskey (Feb. 1) and Frankenmuth (Feb. 3).

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Junior Jake Kelts, in red, leads the student section's roller coaster Friday. (Middle) Fans, some in Jason Voorhees-inspired hockey masks, chant during the win over Kalkaska. (Photos by Boyne City Visual Imaging.)