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Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)
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BOTF VII Finalists, Tour Dates Announced
January 29, 2018
By Geoff Kimmerly
Second Half editor
Two repeat finalists and a past champion have earned the opportunity to vie for the Michigan High School Athletic Association’s “Battle of the Fans VII” title recognizing the top high school student cheering section in Michigan, as awarded by the MHSAA’s Student Advisory Council.
Boyne City, Buchanan and Petoskey were selected as finalists by the Advisory Council from a group of nine semifinalists that took part in a series of social media challenges highlighting their sections over the last two weeks.
Members of the MHSAA staff will visit all three finalists over the next three weeks, producing articles about each section and videos of those sections in action, all to be published on the MHSAA’s Second Half.
The winner will be selected by another vote by the 16-member Advisory Council, with serious consideration given to a public vote on the MHSAA’s social media sites. This year’s winner will be announced Feb. 23 and recognized March 23 at the Breslin Center.
Buchanan was named BOTF champion in 2013 and was a finalist in both 2014 and 2015. Boyne City was a finalist for the first time last year, and Petoskey also was a finalist in 2012 and 2017.
The MHSAA will visit the finalists for the following home boys basketball games
Feb. 2: Boyne City vs. Kalkaska
Feb. 2: Petoskey vs. Traverse City West
Feb. 16: Buchanan vs. Berrien Springs
Voting among the top five semifinalists was particularly close. Cedar Springs and Charlotte just missed earning spots among the top three. Munising, Negaunee, Pellston and Traverse City West also were among the semifinalists.
“Our ‘Challenge Round’ over the last two weeks added a lot of excitement to Battle of the Fans, and also gave us great insights on the finest student sections in our state,” said Andy Frushour, MHSAA director of brand management and advisor to the Student Advisory Council. “We’re excited to go back to see three sections that have shown us a ton in the past, and checking out a couple of northern neighbors is an incredible way to kick things off.
“Charlotte and Cedar Springs were very close to becoming part of this year’s finalists tour,” Frushour added. “Both have established incredible fan cultures, and we certainly plan on seeing them in this contest again next year.”
Battle of the Fans, organized by MHSAA staff and the Student Advisory Council, was revamped this year to allow for more schools to remain in title contention past the application round. As in past years, schools again were invited throughout the fall to submit short videos, via YouTube, of their cheering sections in action. The Advisory Council then selected nine semifinalists to accomplish a list of tasks showing off their sections over a 12-day span.
Semifinalists were required to complete 10 challenges via their social media channels. Five mandatory challenges focused on contest criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, student section leadership and overall fun. Semifinalists then selected five elective challenges (taken from a list of 15 opportunities). Descriptions of all 20 challenges are available on the MHSAA Website.
A total of 19 schools applied for this year’s contest – seven from Class A schools, six from Class B, four from Class C and two from Class D. Three semifinalists each were selected from the Class A, Class B and Class C/D applicants.
Click to view all applications on YouTube.
The contest is sponsored in part by the United Dairy Industry of Michigan, which promotes Michigan's locally-produced dairy products and nutrition education.
The Student Advisory Council is made up of eight seniors and eight juniors who each serve two-year terms. The Council acts as the voice of Michigan's student-athletes; it serves as a student sounding board for the MHSAA's Representative Council, assists in planning Sportsmanship Summits, Captains Clinics and other student leadership events; participates in a yearly focus group about the state of high school sports for Michigan State University's Institute for the Study of Youth Sports and assists with medal ceremonies at MHSAA championship events.