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Herd dat? Buchanan Back for BOTF III

January 21, 2014

By Geoff Kimmerly
Second Half editor

BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.

Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.

Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.

Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.  

The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.

“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.

“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”  

Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.

Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.

Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.  

This school year, The Herd came back – and this time much more organized.

Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.

Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.

What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.

 “We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.

One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.

Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.

Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.

Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”

“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”

The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.

“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.

“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”

Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.

When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.

“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”

Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan. 

PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)

No Place Buchanan’s Herd Would Rather Be

February 17, 2018

By Geoff Kimmerly
Second Half editor 

BUCHANAN – Cailin Gunn was new at Buchanan entering eighth grade, and she was shy. What’s more, eighth graders in her district are housed in the same building as the high schoolers, which understandably could be intimidating.

She went to only one basketball game that season, in 2013-14. But the wall of Bucks cheering on their team easily caught her attention.

And then Jessica Lee, another eighth grader that year, and her friends invited Gunn to join the “Herd” – at that point the reigning Battle of the Fans II champion.

“She was scared, and we all took her in,” Lee said. “Because I know it is scary going to a new school. So the Herd was like, we’re open to everyone. Everybody come join.”

Also an eighth-grader at that time, Kevin Frost was tucked into a top corner of “The Woods” as section leaders whose names remain easy to recall helped Buchanan’s become an example to be followed statewide.

“We just got to see them in action. It was just amazing to watch,” said Frost, who with Lee and Gunn is among current Herd leaders. “I don’t know how to describe it. When we won on a buzzer beater at the ‘Mean Stinks’ game – just to be part of that; it’s come full circle. To be down leading everyone else, it’s indescribable.”

The tradition indeed lives on. The MHSAA’s visit to Buchanan for Friday’s boys basketball game against Berrien Springs was its fourth in seven years of Battle of the Fans and the last of three finalists tour stops for this year’s BOTF VII.

We met with section leaders Gunn, Lee, Frost, fellow seniors Madison Schau and Kenneth Stuckey and junior Garret Lollar to learn more about how they’ve both carried on and added to the Herd’s legacy.

As with our first two finalists tour reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies, below is our review of an evening hanging with the Bucks. Following again the format of a typical game night, we begin with the Herd’s suggestions for other student sections getting started and video from our visit and then tell more of the story behind a group that continues to rock the bleachers.

Buchanan’s Gameplan

Take some of these tips from Buchanan’s Herd:

• Be positive – in planning and performance. It all starts with the right attitude, Lollar said, and that starts with the process behind the scenes and carries over to the fun in the stands.

• Don’t be scared. That advice covers a number of scenarios. Don’t be scared to come to a student section meeting with older classmates or many you don’t know. Don’t be scared to share your opinion. And never be scared to dance with your section when the rest of the crowd is watching.

• Make it all about fun. The more fun you’re having, the more tightly-knit your section will become.

• Work together. The Herd has a large group of leaders, but they work to make all of their individual ideas mesh together. That allows them to collect a lot of great ones – and keep everyone in a large group engaged as well.

Pregame Prep

As an established section for most of this decade, the Herd generally enters a school year with a running start.

Tradition and expectations are set, thanks in part to a group of teachers who are passionate about facilitating whatever the Herd needs to be at its best. But students continue to show as well – it’s the usual this year to have 30 or more at the section’s regular meetings.

The Herd from its beginnings at the start of this decade has been about immersing itself in the community. That’s included a lot of things over the years, including being asked to attend events in town that have little to do with the school’s athletics. But it begins with becoming a fabric of the entire school district, which starts in part with section leaders holding “traveling pep rallies” to teach cheers to elementary and middle school students. (The video below was submitted as part of the BOTF "Challenge Round.")

At one traveling pep rally, Gunn and her fifth-grade sister led a cheer together. Another poignant moment unfolded when kids ran up to Lee later on because they recognized her from a pep rally and wanted to show her some of the cheers they’d learned.

“They saw me as a leader, and I like to be a leader,” Lee said. “And I think that’s another thing I like about the Herd: I see myself in them. I was you once, and now I’m … the people who led it before.”

For this year’s application video, the Herd rallied its classmates during the final days before holiday break to shoot a lip dub. Leaders went that route because they wanted to offer something that hadn’t been done as part of BOTF before – but also, the lip dub allowed them to show off more than just a basketball game night. The run through the school’s hallways included appearances by a number of sports teams, school clubs and social groups that all have some ownership in the section.

Herd leaders have an inside joke that while the section has always been good, it went through some “dark ages” before experiencing a “renaissance” this year. This BOTF candidacy is topping things off. 

“I feel like this has been our entire high school (career),” Schau said. “We’ve been part of the Herd since we got into the high school. … It’s something we’ve always done, all the way through. So our passion’s really strong this year.”

Game Time

“Tonight for sure, you’re going to see some bad dancing,” Stuckey said. “I’m one of them, but we’re going to let it all out.”

The Woods are alive from before tip-off until long after the final buzzer. There are plenty of traditions – the speaker system pipes in music during quarter breaks and halftimes for a full section dance party, and during play the cheers and chants are ones the Herd has made regulars over the years – and taught to all of those younger students coming up so they’re ready to step in as high schoolers.

Community indeed runs deep. On this night, Buchanan’s 1977-78 Class C champion boys basketball team was featured for a halftime reunion. As would make sense, the Herd wasn’t really involved – but then received a giant shout-out at the end of the ceremony from retired coach Mike Rouse.

A few other things that stuck out on this night: Halftime kicked off with a full section conga line around the gym. And as it’s done since 2012-13, the Herd finished the night after the game had ended singing a song from the stands with the team and many from the community filling the floor.

Also recognizable were faces in other sections of the gym of at least a few alums we’d seen in years past. That support is ongoing – the Herd has received quite a bit of social media action from past grads sharing their pride. They’ve also seen it from visiting fans and even an opposing player who said his school’s student section needed to step up to Buchanan’s level.

The Woods has been shaking things up quite a bit this winter. On the road at places like Niles Brandywine, where it joined that school’s “Pink Out.” Supporting other teams besides basketball, including wrestling and competitive cheer. Unifying with the boys basketball team on Tie-Dye Night, when Bucks players also hit the court dressed to match. Herd leaders are even planning to have a spring cheering section for the first time, supporting those often-forgotten teams as well.

Some Herd leaders weren’t psyched at first with Lollar’s suggestion of Clean Bandit’s “Rather Be” as the soundtrack for the lip dub – they were hoping for something currently popular. But the 2014 jam has grown into this year’s anthem. And Friday, it seemed like no one wanted to go home when the game was done.

“This is really important to us,” Gunn said, “and we really live that saying – there’s no place we’d rather be.”

Postgame Analysis

Please join us: “Instead of coming into high school and it being scary, terrifying, like (these are) bigger people than you, it’s an inviting thing,” Lollar said. “Because you get to have fun with a bunch of people you usually wouldn’t hang out with. In the student section, I stand next to freshmen I don’t talk to (otherwise) ever. But I’m friends with them because we have this.”

Leave a legacy: “I notice when we go on our traveling pep rallies, we see these kids at the elementary school – they’re not even higher than my knee,” Schau said. “And they know the cheers. I don’t know if I was that age and knew how to cheer, but they know the cheers by heart. That’s what makes me want to do it – because those kids know every single cheer. You just grow up. They know now. They know what to do.”

Shy no more: “All of the positivity and all of these people showed me there’s no reason to be scared,” Gunn said. “Something I learned and something other people should learn is you won’t be embarrassed (because) everyone else is doing it around you. It’s a lot of fun.”

We will remember this forever: “It’s something we get to remember (from) high school,” Stuckey said. “There are many kids who can’t be like, ‘We had a student section and we were able to lead it.’ And it’s nice we’re able to say that. The Herd is a family; we’re not just people who know each other, we’re not just a student section. We all care about each other, and it’s nice to have a family away from your real family.”

Next on BOTF: The Buchanan visit concluded this year’s BOTF finalists tour. Beginning Tuesday, fans all over the state may vote for the student section they think should win this year’s contest. Check out Second Half on Tuesday for instructions on how to vote on Facebook, Twitter and Instagram. The champion will be announced Feb. 23.

Click to see our reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Buchanan's "Herd" cheers during Friday's boys basketball game against Berrien Springs. (Middle) Classmates follow the beat as Kevin Frost plays drums during a break in the action. (Photos courtesy of Buchanan's yearbook staff.)