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Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)
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And the 2019 BOTF Winner Is ...
February 22, 2019
By Geoff Kimmerly
Second Half editor
North Muskegon senior Kendal Hoppa grew up watching the older kids in her town cheering on their friends at high school games, a sports-based extension of the close-knit community.
And what she’s known about Norse Nation for years, the rest of Michigan now knows as well.
The Nation already was a force when it came to student support. But she and her classmates showed this winter what a dedicated section can become with organization and a bit more intention – and they can celebrate what they’ve built with the Battle of the Fans VIII championship.
“The biggest thing is our sense of school pride,” Hoppa said. “We are there supporting the basketball team, we are supporting our family, and I think that really rubbed off on the schools we’ve competed against and any other community members who came to watch us.
"I’ve noticed an immense growth in schools in our conference and schools that we’ve played against having student sections of their own now – ‘We want to be like North Muskegon. Let’s organize this student section.’ It’s been awesome for our community and also communities around us as well.”
North Muskegon will accept its Battle of the Fans VIII championship banner during halftime of the first Division 2 Boys Basketball Semifinal on March 15 at Michigan State University’s Breslin Center. Buchanan and Saginaw Heritage also have been invited to Breslin to be honored for this season’s achievement.
North Muskegon was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter and Instagram sites. A total of 9,875 social media votes were received – and increase of more than 6 percent over last year’s contest – with those results then equated against a school’s enrollment. This year’s results came out to 4.3 votes cast for every student attending one of our finalist schools.
The Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun. Nine semifinalists were selected from the original application group before Buchanan, North Muskegon and Saginaw Heritage were chosen for MHSAA visits. Ann Arbor Father Gabriel Richard, Carson City-Crystal, Petersburg-Summerfield, Petoskey, Traverse City West and Wayland also were semifinalists.
North Muskegon totaled the most public social media support and finished first across four of five ways votes were accepted (Facebook likes and shares, Twitter re-tweets and likes and Instagram likes). Votes were scaled to take into account a school’s size – a vote for Class B Buchanan was worth more than one for Class A Saginaw Heritage, for example – and North Muskegon’s voting totaled higher than that of the other two finalists combined.
Other numbers to consider from this season's contest: The application videos have been watched nearly 12,500 times, and the MHSAA-produced videos from our tour stops have nearly 1,900 views. The stories detailing the three tour stops plus Tuesday’s explanation of how to vote and the announcements of semifinalists and finalists had been viewed 6,500 times as of 8:30 this morning. The three Instagram stories covering our visits were viewed nearly 6,000 times combined.
Below are our final takeaways from each of those trips.
Perfect Perspective Award: Buchanan
What we saw: There’s a reason – or many – the MHSAA has visited Buchanan for Battle of the Fans more than any other school. Once again, we saw what has made The Herd the gold standard for student sections statewide. Interaction with the game from start to finish, even as victory slipped away. Participation by students who obviously are involved in this all year and know the chants, songs and dances that have been passed down over the years. Leaders taking charge up front, but fun flowing from the section all the way to the top bleachers. As we mentioned in our report Monday detailing last week’s visit, it was like a Herd “Greatest Hits” performance, and we’ve had a lot of great memories visiting Buchanan over the years. This reminded us of those good times.
Why we’re fans: After Friday’s game, senior leader Garret Lollar told us he and his classmates would be happy today win or lose. And there was no doubt he was being completely honest. Buchanan has been the BOTF champion twice, including last year – but students and their dedicated teacher leaders have figured out that the culture of family and fun that has become part of this school district from elementary through the high school is a guaranteed win every time The Herd comes together.
Reaching Potential Award: Saginaw Heritage
What we saw: The Hawk’s Nest was a first-time finalist, and this section has come a long way over the last few years thanks to a dedicated teacher and students who bought into an opportunity to become something big. Heritage has been riding the momentum from last season’s Class A girls basketball championship run, and for our visit filled the student section for one of the girls team’s biggest matchups of this winter, against rival Midland Dow. There was a pep band, multiple pompon teams and the biggest group of student supporters we saw despite the boys basketball and hockey teams playing on the road. Heritage has found something special, and we’ll no doubt be returning for a BOTF in the future.
Why we’re fans: Section strategy and ideas are hatched in the school’s “Leadership Development” class. With half the student body taking that or the leadership intro course at some point, there is substantial continuity to go with the necessary planning for corralling such a large group. The multi-media presence – regular videos document all of the cool things the section is doing and also are used to rev students up for more to come – was one of the strongest we’ve seen over the course of BOTF. We met with leaders from the senior, junior and sophomore classes, and this could be just the start for the Hawks – albeit, a championship-caliber one.
Battle of the Fans champion: North Muskegon
What we saw: An effort with the humblest of beginnings – two students on a cross country bus ride home bouncing ideas – turned into an awesome display of support that long has been a source of pride in the school and community. We’ve seen a lot of student sections over the years – and there have been times when we feel like we’ve been watching more of a performance than students cheering for their classmates at a game. But Norse Nation was locked into the game from start to finish, with game-appropriate cheers throughout, and most of all the fun was genuine. Some things didn’t work – a pillow fight during halftime never really came together – but it wasn’t a big deal. Everyone was having a good time, and when the game was back on, so was the Nation.
Why we’re fans: There’s so much here that can be used to teach others as they build a student section. Some are the products of being a small community – there definitely is a family feel because the high school has only a few hundred students and all grades are housed in the same building. But those hallway connections have resulted in a strong student-driven effort – almost like a student council for the cheering section – where all are welcome and all ideas are considered. And we’d be failing if we didn’t mention this section too relies on serious mentorship from a supportive principal, another must.
Norse Nation has taken pride in how it’s supported its teams for years – and Battle of the Fans provided a vehicle for the school to share what it does so well with the rest of Michigan. Norse Nation also should inspire student sections around the state to take another step – and enjoy how quickly they can reach that elite level of fun.
"Definitely get into it, be in the moment," Hoppa said. "Be a part of the student section. Be part of supporting your school.
"To be successful, you have to have the people who are going to organize it. You have to have the people who are willing to follow too. Lead by example. Be willing to do the crazy themes. Be willing to travel to the far games. Just really have fun. Seize every moment, because you're going to regret it if you don't."
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
Check out below our stories and videos behind the finalists. Also, click to see student-produced videos from all sections that entered the contest. (Photos courtesy of the North Muskegon yearbook staff.)
Buchanan
Read all about it: Have You Herd? Buchanan Parties On
North Muskegon
Read all about it: Norse Nation Roars North Muskegon Pride
Saginaw Heritage
Read all about it: Heritage's Hawks Nest Wants You 'Hype'