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'Creatures' Remain Way of Life at TC West

February 8, 2016

By Geoff Kimmerly
Second Half editor

TRAVERSE CITY – Being a member of Traverse City West’s “Bleacher Creatures” means joining 200 classmates at a District soccer game, when the other side brought 20, and then willing the team to an overtime win.

It’s being part of 100 students traveling hour to an opponent’s football Homecoming game – and then working to out-cheer the larger home crowd.

But it’s also uniting with 1,000 students by wearing blue one school day to raise money – a dollar for everyone wearing that color – for the Red Cross after the Paris terror attacks. And it’s taking part in what’s going on in the classroom and the hallway.

Summed up, it’s engaging in a school community that leaders proudly call tight-knit despite being made up of more than 1,600 students.

“It’s just become so deeply-rooted in who we are and what we do. It’s a culture within our school,” senior Cooper Kirby said. “Being a Bleacher Creature and getting involved and doing these things makes kids enjoy school more. I love going to school because I love being a Creature. … It’s a really big part of who I am and so many parts of our students – really a part of their character to care about each other and care about what we do and care about supporting our teams.

“And I’m not exaggerating, either.”

Traverse City West was the third stop on this year’s BOTF finalists tour, which also has included visits to Yale, Muskegon Western Michigan Christian and Munising and will finish with a trip to Charlotte on Friday. (Watch for the Munising report and video Wednesday and Charlotte’s on Feb. 15.) The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 16, with the MHSAA Student Advisory Council taking that vote into consideration when selecting the champion – which will be named Feb. 19 on Second Half.

West’s Bleacher Creatures were finalists as well in 2014 and fall under the direction of the school’s student senate. Kirby, this school year’s governor, is part of the Bucket Brigade, the group of 4-6 section leaders named for the buckets they pound during football games. Like previous leaders, he too is able to rattle off names from Bleacher Creature history, like 2008 governor and section founder Chase O’Black.

The student section’s leadership structure has remained much the same. Senators are elected by student vote, and in turn make up the heart of the student section and are charged with gathering as many participants as possible. But last year taught this year’s leaders a few lessons about taking action – and not taking a good thing for granted.

After two years of what they considered amazing sections, this year’s leaders felt a letdown in 2014-15. Some of it made sense – West provides many opportunities for student involvement, and students are invested in other things. But it also felt like spirit, and the Creatures’ efforts, were dwindling.

“My freshman year was amazing; I have so many great memories from sections,” said junior Dani Priest, a senate member. “Last year, it was, ‘Oh, this is fun. But we can do better.’ I think that almost motivated us for this year, especially (our) seniors.”

“I just wanted to make it the best senior year we absolutely could make it,” added Alex Tokie, also a senate member. “Making student sections absolutely insane and (having) absolutely the best sports programs we could make was just going to make my senior year that much better.”

At the first senate meeting of this school year, the group made invigorating school spirit a top goal. They got back to work creating new chants with ideas from the cheerleaders and assistance from the drum corps that during Thursday’s visit provided the soundtrack to the near-constant buzz of 400 students loaded in a section of bleachers at midcourt. The Creatures picked up a chant from a pair of exchange students from the Netherlands and upped their costume game with themes not seen elsewhere, dressing up like dads, chefs and Harry Potter. They also began selecting “Creatures of the Week” who are awarded couch seats in the front row based on their participation.  

Senior Ryan Murray transferred to West in fall 2014 and bought in big-time to school spirit – this fall he was either playing soccer or watching volleyball five nights a week – but he still can’t quite believe how last year’s “mundane” student section has bounced back.

“There are kids passionate about it. To get 250 kids to show up to a game against Petoskey and have every single kid be excited to be there, to be crazy loud, to be dressed up – part of their persona is being there and being in their costumes and things like that,” Murray said. “It’s awesome.”

Communicating events and themes has always been a section strength. One of the lessons of last year is one that can apply at any school – the importance of leadership in giving action to the message. In West’s case, Kirby and his executive board are the start. Those five students then get the other senate seniors excited, and those seniors in turn pass on the energy to their friends, who pass it on to more. Soon, an entire school is following suit.   

And in West’s case, that continues to mean cultivating a culture that has students wanting to be involved, creating memories and carrying on a legacy.

“I said at our first pep assembly that 20 years from now, you’re going to have a job. You’re still going to have a couch. You’re still going to have a TV. You’re not going to have student sections,” Kirby said. “You’re not going to have these opportunities.

“(Bleacher Creatures) are people who like to go to things, who enjoy high school and enjoy what they’re doing.”

PHOTOS: (Top) The Bleacher Creatures, 400 strong, stand together during Thursday's boys basketball game against Traverse City Central. (Middle) The Creatures follow their leaders in a chant. (Below) Leaders of the section pose after a halftime dance at center court. (Photos courtesy of Rick Sack.)

Cohen Champions Treatment, Technology

By Geoff Kimmerly
MHSAA.com senior editor

March 10, 2014

By Geoff Kimmerly
Second Half editor

Abby Cohen was looking for a problem to solve.

Two years later, she’s potentially only one more year from helping relieve a medical dilemma faced by 25 million Americans.

And the most impressive part might be that she graduated from high school a mere five years ago and is 23 years old.  

Cohen, a 2009 MHSAA Scholar-Athlete Award winner as a senior at Bloomfield Hills Cranbrook-Kingswood, certainly could be called proactive, going back to her days as a volleyball, basketball and soccer standout for the Cranes. Less than a year after graduating from Washington University in St. Louis, Mo., she’s co-founder and co-CEO of Sparo Labs, which seeks to provide asthma sufferers with a proactive way of monitoring their symptoms and improving their treatments.

“Everyone has a different perspective on how to go about doing things,” Cohen said. “For me, growing up trying to improve in sports, I’d write down a list of things to do every day and actually do them, follow through. That aspect of always wanting to get better, and improve, is something that’s carried through to the rest of what we do at Sparo and in general how I approach things.”

On March 22, the MHSAA and Farm Bureau Insurance will recognize a 25th class of Scholar-Athlete Award winners. In advance of the celebration, Second Half has caught up with some of the hundreds who have been recognized (see additional links at the bottom of this page).

Cohen, who also served on the MHSAA Student Advisory Council from 2007-09, chose Washington based on its strong engineering problem and successful women’s basketball program. She studied bio-medical engineering and was a freshman on the Bears team that defeated Hope College for the Division III national championship in 2010.

But that first season was followed by a series of ankle injuries that required reconstructive surgery – and, effectively, ended her collegiate sports career. She still can play pick-up games, but four-hour daily practices and the other commitments of a varsity program would've been too much.

She missed basketball. But the end of her competitive career on the court, as it turned out, allowed more time to dive into a new pursuit – and, in her words, “work with another kind of team.”   

“I’m a big believer in everything happens for a reason,” Cohen said. “It was disappointing having to have surgery to make everything feel better, for the long term, not just basketball. For me at that time, I didn't appreciate that with the extra time I could have, I could take the time to try new things, make the world a better place.”

Cohen planned at first to eventually become a physician. She shadowed a number of doctors, but decided that in the long run she could have a greater impact as an engineer designing products physicians could use.

In addition to her classwork, she helped form an extracurricular entrepreneurial group – and set out for an issue in need of repair. She and her now-business partner Andrew Brimer didn't realize how many Americans are affected by asthma, “that respiratory diseases are the only ones getting worse over time rather than getting better. That although technology is improving, why it’s not making a dent.”

They set out find out and make that dent themselves.

Through a series of interviews with patients, doctors, respiratory therapists and others in the field, Cohen and Brimer got an idea what could help – an affordable, easy-to-use device to allow patients to monitor on their own their symptoms so they can better manage them and the treatments to help. Cohen and Brimer designed a device that plugs into a smart phone and allows patients to blow into it like a whistle and register lung function readings – while also collecting data on medications, pollen counts, and other variables that affect lung function. Their device also should dent the health care costs that go with current testing, which generally requires an office visit.

Sparo will work over the next six months to improve its app interface and user experience, and then submit for Food and Drug Administration approval at the end of this year or the beginning of 2015 – with the hope it will then become available to patients later next spring.

Cohen is based in St. Louis, where she and Brimer have been able to work with three large local hospitals and within a nurturing entrepreneurial community. Brimer's brother owns a tech education company in New York which has provided additional support as she and Brimer discussed what was possible. “We were talking to patients and physicians, and it just seemed like the right thing to do,” Cohen said. “If we weren’t going to do this, who was?”

Cohen and Brimer have won 9 of 11 entrepreneurship grant competitions they've entered, netting more than $300,000 to get their lab rolling and allow them to hire two more engineers. Long-term, today’s work could just be the start of what Cohen hopes eventually will reach into developing countries as well.

She remains in touch with a number of teachers at Cranbrook-Kingswood – also, her mother Sheila Cohen teaches sixth-grade math at the school – and she spoke there at the end of 2013 as part of a TEDx event.   

As she continues to build her team, Cohen is reminded of additional lessons she learned on the courts and soccer field – including a major one that will continue to pay as Sparo expands. 

“Learning how to work on a team, with really different personalities, different people who all play different roles,” Cohen said. “That really came from sports – the ability to work with people and reach one common goal.” 

Click to read the series' first installments: 

PHOTO: Abby Cohen (10) helps her teammates hoist a trophy while a player at Bloomfield Hills Cranbrook-Kingswood in 2009. (Photo courtesy of Cranbrook-Kingswood.)