Century of School Sports: Good Sports Are Winners Then, Now & Always

By Geoff Kimmerly
MHSAA.com senior editor

November 12, 2024

The above photo came to us two years ago this fall, from a now-retired athletic director, who was especially taken by these 10 runners from eight schools huddling together before their races during the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway.

Representing Bloomingdale, Bridgman, Centreville, Coloma, Constantine, Parchment, Schoolcraft and Watervliet, these racers had competed against each other all season, and for some several seasons. But during these moments before what would be the most high-profile event of their athletic careers, they joined together for support, motivation and camaraderie.

Sportsmanship is one of the MHSAA’s core values – the “4 S’s” – of educational athletics. It has served as part of the bedrock of this organization from its beginning 100 years ago, and should remain so as long as school sports are considered a valued part of the educational experience.  

Two weeks ago, we covered in this #MHSAA100 space the history of the MHSAA Sportsmanship Summit – first conducted in 1997 – and our latest statewide tour concludes Thursday in Grand Rapids. But those sessions welcoming student leaders every year are just one of many efforts the MHSAA has made to continue teaching sportsmanship through athletics over the last century.

An essay, “Athletics – Why and How” by Grand Rapids Union athletic director John Truesdale, was included with the November 1925 edition of the Bulletin of the Michigan High School Athletic Association and addresses how the creation of the MHSAA from its predecessor organization played a part in immediately improving sportsmanship in school sports during that first year:

“Because of (the creation and fulltime nature of the MHSAA), the standards of sportsmanship are more nearly approached. Bickerings have been reduced to a minimum. Better understanding exists between schools. The conducting of games has become the exhibition not only of skill, strength and wisdom, but of sportsmanship, obedience to accepted rules, and consideration of those who for the moment are in the position of enemies, although friendly.

“In fact, athletics in Michigan are in position now to accomplish the purpose for which they were designed – the building of character. … It is entirely reasonable that each, the player and spectator, emerges from a contest a better citizen because of his experiences.”

High Schools change over entire student bodies every four years. Freshman eventually become seniors, and when they leave take their parents and others who have spent a portion of time in the school sports space, to be replaced by the next classes of athletes and families playing, cheering and altogether carrying forward our time-cherished activities.

And as such, the lessons of sportsmanship are constantly in need of renewal.

After both arrived during the mid 1980s, retired MHSAA Executive Director John E. “Jack” Roberts and retired Communications Director John Johnson embarked on a mission to transform sportsmanship in Michigan school sports – and in doing so, made the MHSAA a national leader in that work, which continues today.  

These MHSAA sportsmanship campaigns from the last 30 years should ring at least a few bells for those who have spent time around our games:

“Good Sports are Winners” – Beginning in 1989 and over the following two decades, the MHSAA (and with help from the Michigan Interscholastic Athletic Administrators Association and multiple sponsors) annually distributed 100+ page sportsmanship kits to member schools which included materials to assist in promoting good sportsmanship,  including letters to be sent out to various stakeholders, public address announcements for events and other content for programs and publications.

An awards program celebrated teams best displaying these ideals from every season – Fall, Winter and Spring – with those winners receiving recognition across statewide media and MHSAA publications through the conclusion of this campaign during the 2010-11 school year.

“What Kids Wish Their Parents Knew About Sportsmanship” – This six-minute video produced for the start of the 1999-2000 school year featured students addressing adult behavior at their events. The video was designed to be shown as preseason meetings, booster clubs, school board meetings and similar athletic department or school gatherings.

“Battle of the Fans” Fast forward to 2012. The MHSAA’s Student Advisory Council, in an effort to affect sportsmanship especially among peers, created a statewide competition to promote positive cheering from the growing number of student sections across the state.

The “Battle of the Fans” continued for 10 years (skipping 2021 due to COVID-19 precautions) and annually recognized not only a champion but additional finalists with banners during the Basketball Finals at Breslin Center. The contest was almost entirely video and social media-driven, and during later years of the competition included multiple rounds that required sections to complete challenges to advance.

The BOTF program also was recognized nationally and copied by other states after seeing what Michigan’s student leaders were capable of influencing.

And that work continues.

The following was created this summer by the Student Advisory Council based on 10 pages of notes from their experiences at 2023 Sportsmanship Summits.

One of the most revealing truths in studying the 100-year history of the MHSAA is that many issues of the day then and now are remarkably similar. It’s not that there haven’t been improvements along the way. But rather, the process of educational athletics is ongoing as generations of students take their turns and continue on – and the work to keep sportsmanship at the heart of competition remains of great importance.

To that end, let’s allow Truesdale to close this latest history lesson.

“Let us then, in this year of 1925, demonstrate to the people as a whole that victory is not all we seek.

“Let each of us, whether superintendent, principal, coach, player or spectator, emphasize the point that to win is welcome, that to demonstrate superiority is one goal we are after. But let us not lose sight of the fact that the means employed are of great consequence, and that the results we seek are not championships alone but victory of the player and the team and the school over the temptations of unfair tactics.

“Championships will be forgotten but character is lasting.”

Previous "Century of School Sports" Spotlights

Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Sept. 25: 
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: 
MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read

PHOTO A group of Southwestern Athletic Conference runners huddle up before their races at the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway, including Bloomingdale’s Jaden Barnes and Joe Stocchiero, Bridgman’s Andrew Mabry and John Sanderson, Centreville’s Logan Weis, Coloma’s Boden Genovese, Constantine’s Ethan Glick, Parchment’s William Winter, Schoolcraft’s Dante Pilot and Watervliet’s Daniel Mandujano. (Photo by Ken Dietz/Watervliet athletic department.)

Zeeland East's Coop Crazies Share the Love

By Geoff Kimmerly
MHSAA.com senior editor

February 17, 2020

ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.

Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.

East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.

But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.

“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”

We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.

We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.

The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.

Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.

But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.

This winter, though, the good vibes have carried over.

“The Coop,” Bays said, “has become a place where everyone wants to be.”

Game Time

This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.

What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”

The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.

The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.

The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.

The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.

His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.

Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.

“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”

Be like Zeeland East

Take some of these tips from the Coop Crazies:

Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”

Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.

Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.

Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.

They said it best

Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”

It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”

Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”

This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”

Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)