Century of School Sports: Good Sports Are Winners Then, Now & Always

By Geoff Kimmerly
MHSAA.com senior editor

November 12, 2024

The above photo came to us two years ago this fall, from a now-retired athletic director, who was especially taken by these 10 runners from eight schools huddling together before their races during the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway.

Representing Bloomingdale, Bridgman, Centreville, Coloma, Constantine, Parchment, Schoolcraft and Watervliet, these racers had competed against each other all season, and for some several seasons. But during these moments before what would be the most high-profile event of their athletic careers, they joined together for support, motivation and camaraderie.

Sportsmanship is one of the MHSAA’s core values – the “4 S’s” – of educational athletics. It has served as part of the bedrock of this organization from its beginning 100 years ago, and should remain so as long as school sports are considered a valued part of the educational experience.  

Two weeks ago, we covered in this #MHSAA100 space the history of the MHSAA Sportsmanship Summit – first conducted in 1997 – and our latest statewide tour concludes Thursday in Grand Rapids. But those sessions welcoming student leaders every year are just one of many efforts the MHSAA has made to continue teaching sportsmanship through athletics over the last century.

An essay, “Athletics – Why and How” by Grand Rapids Union athletic director John Truesdale, was included with the November 1925 edition of the Bulletin of the Michigan High School Athletic Association and addresses how the creation of the MHSAA from its predecessor organization played a part in immediately improving sportsmanship in school sports during that first year:

“Because of (the creation and fulltime nature of the MHSAA), the standards of sportsmanship are more nearly approached. Bickerings have been reduced to a minimum. Better understanding exists between schools. The conducting of games has become the exhibition not only of skill, strength and wisdom, but of sportsmanship, obedience to accepted rules, and consideration of those who for the moment are in the position of enemies, although friendly.

“In fact, athletics in Michigan are in position now to accomplish the purpose for which they were designed – the building of character. … It is entirely reasonable that each, the player and spectator, emerges from a contest a better citizen because of his experiences.”

High Schools change over entire student bodies every four years. Freshman eventually become seniors, and when they leave take their parents and others who have spent a portion of time in the school sports space, to be replaced by the next classes of athletes and families playing, cheering and altogether carrying forward our time-cherished activities.

And as such, the lessons of sportsmanship are constantly in need of renewal.

After both arrived during the mid 1980s, retired MHSAA Executive Director John E. “Jack” Roberts and retired Communications Director John Johnson embarked on a mission to transform sportsmanship in Michigan school sports – and in doing so, made the MHSAA a national leader in that work, which continues today.  

These MHSAA sportsmanship campaigns from the last 30 years should ring at least a few bells for those who have spent time around our games:

“Good Sports are Winners” – Beginning in 1989 and over the following two decades, the MHSAA (and with help from the Michigan Interscholastic Athletic Administrators Association and multiple sponsors) annually distributed 100+ page sportsmanship kits to member schools which included materials to assist in promoting good sportsmanship,  including letters to be sent out to various stakeholders, public address announcements for events and other content for programs and publications.

An awards program celebrated teams best displaying these ideals from every season – Fall, Winter and Spring – with those winners receiving recognition across statewide media and MHSAA publications through the conclusion of this campaign during the 2010-11 school year.

“What Kids Wish Their Parents Knew About Sportsmanship” – This six-minute video produced for the start of the 1999-2000 school year featured students addressing adult behavior at their events. The video was designed to be shown as preseason meetings, booster clubs, school board meetings and similar athletic department or school gatherings.

“Battle of the Fans” Fast forward to 2012. The MHSAA’s Student Advisory Council, in an effort to affect sportsmanship especially among peers, created a statewide competition to promote positive cheering from the growing number of student sections across the state.

The “Battle of the Fans” continued for 10 years (skipping 2021 due to COVID-19 precautions) and annually recognized not only a champion but additional finalists with banners during the Basketball Finals at Breslin Center. The contest was almost entirely video and social media-driven, and during later years of the competition included multiple rounds that required sections to complete challenges to advance.

The BOTF program also was recognized nationally and copied by other states after seeing what Michigan’s student leaders were capable of influencing.

And that work continues.

The following was created this summer by the Student Advisory Council based on 10 pages of notes from their experiences at 2023 Sportsmanship Summits.

One of the most revealing truths in studying the 100-year history of the MHSAA is that many issues of the day then and now are remarkably similar. It’s not that there haven’t been improvements along the way. But rather, the process of educational athletics is ongoing as generations of students take their turns and continue on – and the work to keep sportsmanship at the heart of competition remains of great importance.

To that end, let’s allow Truesdale to close this latest history lesson.

“Let us then, in this year of 1925, demonstrate to the people as a whole that victory is not all we seek.

“Let each of us, whether superintendent, principal, coach, player or spectator, emphasize the point that to win is welcome, that to demonstrate superiority is one goal we are after. But let us not lose sight of the fact that the means employed are of great consequence, and that the results we seek are not championships alone but victory of the player and the team and the school over the temptations of unfair tactics.

“Championships will be forgotten but character is lasting.”

Previous "Century of School Sports" Spotlights

Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Sept. 25: 
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: 
MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read

PHOTO A group of Southwestern Athletic Conference runners huddle up before their races at the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway, including Bloomingdale’s Jaden Barnes and Joe Stocchiero, Bridgman’s Andrew Mabry and John Sanderson, Centreville’s Logan Weis, Coloma’s Boden Genovese, Constantine’s Ethan Glick, Parchment’s William Winter, Schoolcraft’s Dante Pilot and Watervliet’s Daniel Mandujano. (Photo by Ken Dietz/Watervliet athletic department.)

BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams

By Geoff Kimmerly
MHSAA.com senior editor

February 11, 2022

TRAVERSE CITY – The Bleacher Creatures have been waiting for this.

Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?

Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.

“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”

That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”

The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.

Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.

1. Battle Plan

As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.

2. Jammin' in the Stands

An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.

3. Follow the Leaders

Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.

Traverse City West student section4. It’s About Making Connections

Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”

5. We Have History

The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.

6. Make the Most of Media

The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.

7. Down to a Science

Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.

8. House of Cards

No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.  

9. Everywhere They Go, People Want to Know

Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”

10. The Right Way

As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”

The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday come back to Second Half for details – and the champion will be announced Feb. 18.

PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)