BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams

By Geoff Kimmerly
MHSAA.com senior editor

February 11, 2022

TRAVERSE CITY – The Bleacher Creatures have been waiting for this.

Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?

Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.

“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”

That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”

The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.

Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.

1. Battle Plan

As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.

2. Jammin' in the Stands

An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.

3. Follow the Leaders

Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.

Traverse City West student section4. It’s About Making Connections

Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”

5. We Have History

The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.

6. Make the Most of Media

The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.

7. Down to a Science

Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.

8. House of Cards

No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.  

9. Everywhere They Go, People Want to Know

Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”

10. The Right Way

As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”

The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday come back to Second Half for details – and the champion will be announced Feb. 18.

PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)

25 Years Later, Scholar Athletes Shine On

By Geoff Kimmerly
MHSAA.com senior editor

October 3, 2013

By Geoff Kimmerly
Second Half editor

Jennifer Bissell and Scott Kieser had ideas how their futures might unfold when they stepped onto the Pontiac Silverdome turf to accept the inaugural Michigan High School Athletic Association Scholar-Athlete awards on Nov. 25, 1989.  

Bissell’s bio in the MHSAA Football Finals program mentioned the Vestaburg senior planned to attend Grand Valley State University and study broadcasting and public relations. Kieser, a senior at Unionville-Sebewaing, was set to attend Michigan Tech University and major in secondary education.

Inevitably when high school students are deciding on careers, some of those plans changed.

Kieser’s didn’t much; he did attend Michigan Tech, and after considering engineering during his first year stuck with education and is now a teacher and coach at Bay City Western High School. Bissell – now Dr. Jennifer Forrest – ended up with destinations different, nearby and then afar. She attended Central Michigan University on her way to becoming an orthopedic surgeon in Durango, Colo.

But the impact of high school sports – and what it meant to be named the MHSAA’s first Scholar Athletes – is not lost on either nearly a quarter century later.

“I vaguely remember ... watching the game from the booth, going out onto the field and the announcement,” Forrest recalled this week. “(But) I was very honored to get that award. It looked at both how well you did in school and participation in sports.”

“To walk on the field, shake Mr. (Jack) Roberts’ hand, see the award, it was a great honor,” Kieser said. “I was very lucky to have a lot of coaches in high school that inspired me and made me enjoy the learning in the classroom and all of the great life lessons I learned on the field, the basketball court and those arenas.”

The MHSAA has been fortunate as well to have Farm Bureau Insurance as its sponsor for all 24 years of the Scholar-Athlete Award. The program has evolved substantially from 1989-90 – when two students were recognized during the fall, winter and spring seasons – to this winter’s 25th celebration, during which Farm Bureau will award $1,000 scholarships to 32 student athletes based on their achievements both academic and athletic.

Each month building up to March's presentation, Second Half will catch up with some of the hundreds who have earned Scholar-Athlete Awards. 

Now both 40 years old, the first winners certainly fit the bill. Forrest was a three-sport athlete participating in cross country, volleyball and softball and was president of Vestaburg’s student council. Kieser was co-captain of USA’s football and basketball teams, vice-president of his school’s student council and a member of the Tuscola County Leadership Forum.

And they’ve made good on the promise they showed and the awards they received as their futures lay ahead of them that Thanksgiving weekend. 

Lists of exceptional accomplishments

The record board at Vestaburg High School still lists “J. Bissell” for fastest 5K time – at least one sign that Forrest’s legacy lives on in her little hometown.

One of her two older siblings still live there, her sister-in-law is a teacher at the high school and her niece Jaycee cracks up when people occasionally think the name on the leaderboard is hers.

During her days walking those same school halls, Forrest never pictured herself in an operating room. In fact, she never wanted to picture the possibility.

Forrest babysat for a doctor while in high school and decided she wanted no part of the doctor lifestyle with its unpredictable schedule and 80-hour work weeks. But she was interested in physical therapy, and despite her early leanings toward studying communications settled on CMU and its sports medicine program.

She spent three hours in the CMU training room most afternoons her freshman year, helping with the gymnastics and track and field teams among others. As a sophomore she worked in a physical therapy office, which she found to be a little monotonous – and so she started considering that occupation she figured was out of the question only a few years before.

Forrest did end up in medical school, at Wayne State University, but figured she’d become an emergency room doctor and definitely never a surgeon. And then she changed her mind on that one too – Forrest ended up going into orthopedic surgery, did a residency at University of California-Irvine, married another doctor from northern California and eventually ended up in Durango – a destination that seems meant to be for a family that loves biking and snow sports.

Each Memorial weekend Forrest races in the Iron Horse Bicycle Classic, which pits competitors against a steam engine traveling 50 miles (and climbing 5,500 feet) from Durango to Silverton.

“Partly because of my background in sports, I gravitated toward sports-related injuries,” Forrest said. “I enjoyed being in sports in high school, and I’m still a road cyclist, still into sports myself.”

Forrest’s bio now on the Animas Orthopedic Associates website lists her as practicing general orthopedics with special interests in arthritis management, joint replacement surgery, hand surgery, pediatric orthopedics and orthopedics trauma.  

She and her husband have three daughters ages 6-9 who also are active athletically, and they make the trip back to Michigan at least once every few summers.

While her continued appearance on the Vestaburg record book surprised Forrest at first, her name also appears on another impressive list – among the CMU Admissions Office’s “notable CMU alumni” alongside CBS sportscaster Dick Enberg, various NFL and NBA players and the author of “Marley & Me.”

“I don’t think of myself as that,” Forrest said.

“I really liked science and medicine, and in the long run it all worked out fine.”

Back to school to make a difference

Kieser remembers being in sixth and seventh grade and dreaming of being on the varsity football and basketball teams. When he got his chance, he understood the importance of setting the right example for the younger hopefuls looking up to him.

He continued to do the same at Michigan Tech and has made guiding young athletes and students his life’s work at Bay City Western.

Kieser was the starting quarterback at Michigan Tech in 1993 and 1995 (missing 1994 with a broken foot) and was ranked among the top 50 nationally in Division 2 for total offense per game and passing efficiency. He decided to go out for the basketball team as a junior and started as a senior while earning the team’s scholastic achievement award with a 3.65 grade-point average while studying mathematics.

He also received both teams’ sportsmanship award, and was recognized by Burger King during his senior year as a Burger King National Scholar Athlete Award winner (the announcement appeared during the broadcast of the University of Michigan/Notre Dame game that fall). Tech’s football program received $25,000 for that accomplishment, and a scholarship in Kieser’s name is given to this day to an incoming freshman football player.

“Now that I reflect on it, that honor I won in high school really motivated me to continue that through college,” he said.

And beyond. Kieser teaches calculus and geometry at Bay City Western and is the junior varsity football coach. He hired in at the school right out of college in 1996 both as a teacher and the boys basketball varsity coach, a post he manned for seven seasons. All told, he’s coached some sport – track and field, soccer, baseball, football, basketball – at the high school, middle school or youth levels every year since he graduated at Tech.

He did consider engineering and the heftier paycheck that likely would’ve followed. But, “as I got a little bit older, I realized ... you’re not working for money (as a teacher). You’re working to help kids become the best they can be. Playing sports in college helped me mature, and I wanted to help as many other kids as possible reach their potential.”

He tries to teach his players to have pride in doing things the right away, respecting their opponents and the officials even despite the heated situations that arise in every game – the lessons he learned growing up across Saginaw Bay.

“I feel like the luckiest person in the world teaching and coaching and being involved I athletics,” Kieser said, “trying to encourage more kids to get involved, go out for a sport, do the best they can in the classroom, being the best they can be.”

PHOTO: MHSAA Executive Director Jack Roberts (far left) presents Scott Kieser with his Scholar-Athlete Award in 1989 at the Pontiac Silverdome, while Jennifer Bissell receives hers from Larry Thomas, the then-executive vice president of Farm Bureau Insurance.