BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams

By Geoff Kimmerly
MHSAA.com senior editor

February 11, 2022

TRAVERSE CITY – The Bleacher Creatures have been waiting for this.

Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?

Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.

“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”

That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”

The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.

Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.

1. Battle Plan

As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.

2. Jammin' in the Stands

An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.

3. Follow the Leaders

Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.

Traverse City West student section4. It’s About Making Connections

Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”

5. We Have History

The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.

6. Make the Most of Media

The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.

7. Down to a Science

Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.

8. House of Cards

No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.  

9. Everywhere They Go, People Want to Know

Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”

10. The Right Way

As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”

The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday come back to Second Half for details – and the champion will be announced Feb. 18.

PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)

'Creatures' Build Beaverton Legacy

January 20, 2015

By Geoff Kimmerly
Second Half editor

BEAVERTON – Nate O’Brien has had a hand in his share of traditions at Beaverton High School.

He’ll be the latest of two generations to graduate this spring, and in the fall he quarterbacked the football team to its best record since 2000. For the last two basketball seasons, he’s been honored as caretaker of the Beaver Slide – literally, a chest slide across the floor to Beaverton’s bench to end pre-game warmups – while suiting up for coach Roy Johnston, the second-winningest in MHSAA boys hoops history. On Friday, the Beavers continued a series with rival Gladwin played for Butch, a stuffed animal trophy awarded to the yearly winner in football and boys basketball since 1937.

But O’Brien already is looking forward to watching another legacy continue when his time as a student is done this spring.  

In a few years, he’ll be sitting at basketball games with parents instead – and will watch and cheer the next generation of “Bleacher Creatures” as they continue a local point of pride he and his classmates raised to statewide renown.  

“I want to sit on the other side of the bleachers and watch the student section, what we built, just start going crazy,” O’Brien said. “Help them with ‘Go Red! Go White!’ and see what they do.”

In the meantime, he and the rest of the current Creatures will continue to build a legacy that includes last season’s “Battle of the Fans” championship.

BOTF III champion Beaverton is again a finalist to be named the MHSAA’s top high school student section, and Friday hosted the first visit of this season’s MHSAA finalists tour.  The MHSAA next will visit Yale, this Friday, followed by Buchanan, St. Johns and Dowagiac leading up to the naming of this year’s champion Feb. 20. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking that vote into consideration when selecting the champion after that vote has concluded.

Not much has changed – in the best possible way – since last year’s Beaverton visit.

A brief review:

The original Bleacher Creatures emerged in 1979 and gained steam during the Beaverton boys basketball team’s run to the MHSAA Class C Semifinals in 1984. The section continued to thrive and now counts at least a handful of second-generation cheerers in its fourth decade.

While notable and popular, the Creatures weren’t always completely appropriate. That changed when the section became a spirit club in 2013-14; hierarchy was created complete with officers, video, photo and music coordinators and creative and fundraising leaders. They led some philosophical changes – notably refocusing the section’s fervor toward positivity and fun – and won a close race for the BOTF III title. 

Then came serving as grand marshals of the town’s July 4 parade and a suggestion from one of the state’s Division II men’s basketball coaches that section leaders give his school a look for college – with the idea that they could start something similar at his university. Johnston, who has coached since 1971, told senior Jen Eaton her efforts had made school more fun again. All the while, the Creatures saw as an always-supportive community supplied even more – and they began planning for a run at the first repeat championship in BOTF’s brief history.

Make no mistake – last year’s push for change was motivated by the opportunity to win Battle of the Fans. This year’s effort is driven by the same – but has become much more for a group of section leaders who also played the major roles in 2013-14: seniors Drew Porter, Janessa Killian, Breanna Frasher, Eaton and O’Brien and junior Braeden Wolfe.

“I’ve learned through (BOTF) how important positivity is. I can remember coming (to games) when I was younger and hearing some of the things our student section would say, and you’d be like, ‘Wow, that’s not good for a sixth grader to hear,’” Frasher said. “Even as freshman I’d hear people say stuff and think that’s not OK. Now when we’re looking up chants on YouTube, trying to find new things, we’re like, ‘No, we can’t do that. That’s not in the realm of good sportsmanship.’ We’ve definitely learned how to be good sports.”

They’ve had to adjust to a few changes this school year; most notably seventh and eighth graders moving into the high school this fall, along with a new principal and athletic director. But those changes also provided opportunities for the section.

“It felt like we had to go above and beyond what we did last year,” Porter said. “When we won last year, it set a bar. Other schools are gunning to beat us because we won last year, so we have to do whatever is in our power to one-up ourselves.”

Porter spoke with the seventh and eighth graders, a meeting that drew about 25 students a year ago. This time? Standing room only with closer to 75. 

Leaders decided the best way to get better was to get more creative and asked classmates over Facebook for ideas – and got valuable response. Relying on what they’ve learned about logistics and sportsmanship, the Creatures ended up with a repertoire that included their traditional cheers and chants during game action and a variety of “skits” for the breaks and halftime – including their tradition of Moses parting the “Red Sea” and also a first-time appearance by Barbie and a powerful dunk over 6-foot-8 athletic director Ryan Roberts under a mini hoop. “We want the crowd to laugh their guts out or think, ‘That’s a really good idea,’” Wolfe said.

Successors have been identified; sophomore Austin Rhodes is the club’s current vice president and with Wolfe will continue as leaders after these seniors are gone, and Eaton will hand the technical work to a freshman who approached her about the club on the first day of school.

They’ll take over with a wealth of knowledge learned during the Battle of the Fans run – notably, how to rally the school’s 420 students to support their teams, but also how to do so in the correct and championship-caliber way.

“It became such a greater thing that I ever thought it was going to (be),” Wolfe said. “Starting off, I was like, ‘It’s the school student section; this is cool.’ But I never thought it was going to be something where you’re walking through the streets of Beaverton and people notice you for doing that. I never thought it would be something that people remembered you for. It’s awesome that it’s going to be.”

PHOTOS: (Top) Beaverton "Bleacher Creatures" cheer on their boys basketball team Friday against Gladwin. (Middle) Seniors Breanne Frasher, Janessa Killian and Jen Eaton are among leaders of the school's student cheering section. (Photos courtesy of Bob Frei.)