BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams
By
Geoff Kimmerly
MHSAA.com senior editor
February 11, 2022
TRAVERSE CITY – The Bleacher Creatures have been waiting for this.
Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?
Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.
“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”
That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”
The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.
Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.
1. Battle Plan
As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.
2. Jammin' in the Stands
An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.
3. Follow the Leaders
Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.
4. It’s About Making Connections
Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”
5. We Have History
The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.
6. Make the Most of Media
The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.
7. Down to a Science
Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.
8. House of Cards
No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.
9. Everywhere They Go, People Want to Know
Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”
10. The Right Way
As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”
The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday – come back to Second Half for details – and the champion will be announced Feb. 18.
PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)
Simple Act Sets Example Nationwide
October 29, 2015
By Geoff Kimmerly
Second Half editor
In many respects, Dansville junior Clay Soule is your average high schooler from a small town.
He plays sports all year long, and when he’s not playing basketball in the winter he’s definitely snowmobiling. He’s not sure at first when asked his favorite class, but zoo-bot – zoology and botany – was pretty interesting last year. Like a lot of high school football players, sometimes he loses focus and his coaches have to reel him in. Soule also isn’t a fan of chopping and unloading firewood, which is pretty typical too.
And when his minute of fame came on a national television show generations know by name, Soule missed it. At 7 a.m. Sundays, he’s sleeping.
“I’m just a normal kid, I guess, in Dansville,” Soule said Wednesday during a break from gym class.
Two weeks ago, at a break in play during his football game against Laingsburg, Soule shuffled across the line of scrimmage and tied the shoe of the Wolfpack’s Kevin Koenig, who was wearing gloves and having a hard time getting them off.
Soule didn’t think it was a big deal.
He can’t believe how big a deal it’s become.
The video clip of Soule literally lending two hands has been viewed in its original YouTube post nearly 200,000 times, and after being picked up by multiple national media entities reportedly has been watched nearly 1 million times.
Arguably the topper? Soule’s assist made ABC’s Good Morning America on Sunday.
“I didn’t really think it was that big of a deal, to be honest. I just tied a kid’s shoe,” Soule said. “I really didn’t think it would be going anywhere. I just thought, ‘Oh well, I tied a kid’s shoe.’
“I guess it’s a big deal because you don’t really see that, but I didn’t think it was that big of a deal as it is right now. It should be something people should do, but a lot of people don’t do it. I guess it’s sportsmanship, helping another team out. (For me), it’s just a normal thing.”
More than a moment
The Aggies were leading 14-0 during the second quarter of an eventual 35-20 win over Laingsburg on Oct. 16. The Wolfpack were driving when Koenig, the quarterback, dropped down to tie his shoe.
Koenig is towering for a small-school football player, at 6-foot-3 and 220 pounds and a two-time MHSAA Division 4 wrestling champion. But there’s Soule, playing the defensive side of his atypical quarterback/defensive end combo, trotting over and kneeling down as he asked if Koenig wanted some help.
A couple Aggies know Koenig from wrestling, but Soule doesn’t wrestle. The only conversation Soule recalls was when he asked Koenig if he wanted a double-knot, and was told no. Aside from what might have been a puzzled look on Koenig’s part, that was that. Soule shuffled back across the line and could hear a blend of laughter and clapping from the crowd as play resumed.
But his simple act is being hailed as much more.
The shoe-tie started gaining attention the last week, when it was submitted to the Lansing State Journal for its Video of the Week contest. The State Journal is owned by the same company as USA Today, which picked up the video. Then Huffington Post did the same. Then 530 Project Productions, which films Dansville’s games and posted the original clip to YouTube (watch it below) was contacted by CBS Sports and Good Morning America. Their coverage led to an appearance on Fox Sports' national network.
As of Tuesday, the video had been viewed in all 50 states and 173 counties, according to the 530 producers.
USA Today called Soule “a nice guy doing a nice thing for someone else.” From Huffington Post: “In an age where athlete celebrations and taunting are amusingly received as viral sensations, the reaction after the play almost supersedes the play itself.”
“I’m not trying to make it a big deal. I’m just trying to let it go, let it run its own course,” Soule said.
But …
“It’s pretty cool.”
Above average
To be honest, Soule really isn’t an average high schooler.
He carries a 3.8 grade-point average, and a discussion from that zoo-bot class about the science of raising crops has him thinking already about studying in college something related to agriculture with the idea of becoming a farmer like his grandfather was when Soule was a kid.
He plays three sports, and stands out. He joined the varsity for both baseball and basketball as a sophomore, and he quarterbacks an 8-1 football team that takes on Carson City-Crystal in a Division 7 District opener this weekend and can tie the program record for single-season wins with one more victory.
Football coach Mike Galbreath called Soule “an all-around good kid. The young man is a great leader, and he has led our team tremendously this season.”
“He’s clearly someone with excellent character,” athletic director Julie Odom added.
And humility. His school has 300 students, and Soule knows them all by name. Yes, he slept through the Good Morning America segment, so he caught up by watching later that day on Facebook. He read some of the comments that went with the story, but not all of them – he’s just not into social media that much, and not into being the center of attention.
His brother Garrett is an infielder at Saginaw Valley State University, and they talked about the shoe-tie a little. Mostly, Clay and his parents joke about it, in disbelief of how the video has taken off. “(My parents) expect it out of me. That’s the way me and my brother were raised – to help out people,” Soule said.
Classmates joked with him Monday, asking for help tying their shoes. A student from Concord – this week’s playoff opponent – direct messaged him on Twitter, asking if Soule was that guy from the video. Soule said, “Yeah, that was me,” and that was it.
The whole thing is a little ironic; in preschool, Soule was afraid to tie the shoelaces on a practice shoe in front of his class. Clearly, he’s mastered the skill – and then, unintentionally, used it to set an example of sportsmanship for athletes all over the country.
“People should expect it out of other people. Maybe it happens but it never gets videotaped and made a big deal,” Soule said. “(But maybe) tying a shoe goes above and beyond what most people would do.
“People would just wait for him to tie his shoe. But I just went over there and tied it for him. I didn’t really think twice about it. I just went over there and did it.”
Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS: (Top) Dansville's Clay Soule kneels to tie Kevin Koenig's shoelace during a break against Laingsburg two weeks ago. (Middle) Dansville celebrates another victory from one of the best seasons in program history. (Photos courtesy of Dansville High School.)