BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams

By Geoff Kimmerly
MHSAA.com senior editor

February 11, 2022

TRAVERSE CITY – The Bleacher Creatures have been waiting for this.

Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?

Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.

“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”

That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”

The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.

Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.

1. Battle Plan

As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.

2. Jammin' in the Stands

An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.

3. Follow the Leaders

Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.

Traverse City West student section4. It’s About Making Connections

Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”

5. We Have History

The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.

6. Make the Most of Media

The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.

7. Down to a Science

Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.

8. House of Cards

No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.  

9. Everywhere They Go, People Want to Know

Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”

10. The Right Way

As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”

The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday come back to Second Half for details – and the champion will be announced Feb. 18.

PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)

Revived Blue Crew Continues to Thrive

By Geoff Kimmerly
MHSAA.com senior editor

February 6, 2018

PETOSKEY – When Dominick Murray’s older sister was a high school senior in 2012, Petoskey’s Blue Crew was a top-five finalist in the inaugural Battle of the Fans.

Three years later, then-freshman Dominick was “really iffy” about the whole thing and didn’t go to a game.

The once-proud Blue Crew had all but faded away. But in 2016-17, the section was reborn and returned to the BOTF Finals. And that wasn’t a one-hit wonder – Petoskey welcomed the MHSAA for Friday’s boys basketball game against Traverse City West as one of three finalists vying for this year’s Battle of the Fans VII championship.

Petoskey’s student section isn’t just back. It’s all the way back and better than ever before.

“There’s a lot of things stressful in high school, extremely stressful,” Petoskey senior Isabella Rowe said. “So coming to a basketball game or a football game or whatever kind of sport, just getting to focus on encouraging your classmates, getting to see people smile when Danny (Kolp) or anyone just dunks that basketball and everyone just jumps up in the air – it’s the coolest experience and the whole gym is so happy.”

We met with Rowe, Murray, seniors Jake Lee, Carly Williams, Jack Paulsen and David Paquette, and junior Taylor Whitman to discuss all that is the Petoskey Blue Crew.

BOTF is a competition, of course, and this year’s tour stop reports will follow a format similar to a typical game night – starting with a gameplan other schools can incorporate if they wish to join the fun, followed by our video from the tour stop and then more on why the section is considered one of the state’s best.

Petoskey’s Gameplan

Take some of these tips from the Blue Crew:

• It’s not a one-person show. Start as early as you can and get as many passionate people as possible to join in the planning. 

• Find out what students want. Petoskey’s love theme nights – and you’ve got to give fans who aren’t necessarily into sports incentives to keep them coming back for more.

• Work with your school administrators, finding out what you’re allowed to do and how they can help.

• Get social. There’s no better way to get out the good word than through social media. It’s the best way to let your classmates know what events are coming up.

• Get younger students involved, be it underclassmen or even middle school and elementary fans. They’re the ones who will be carrying on the traditions moving forward, and instilling pride and a sense of belonging early is valuable. 

Pregame Prep

The last regular-season game of last season, at Boyne City, remains memorable because of how the section traveled and dressed up and made it festive. Not long after, Rowe and Lee – juniors who were part of the main organizing group – began reaching out for new help on social media and together coming up with people they thought might be good additions to the Blue Crew’s leadership.

What they found in part were a lot of classmates who were interested in coming to games and helping lead cheers on the floor – but not necessarily planning behind the scenes. Both are important, of course, and by the end of May the “core group” for this year’s Blue Crew had just about taken shape.

That core group put together a list of theme nights, ranked which should be on the biggest games, and in August started filling in a calendar (Rowe and Williams have put a new one together for every month). The leaders also put together a “rules and guidelines sheet” including things like how seating will work (you get the best seats by showing up earliest, not based on grade, etc.). They started thinking up ideas to get underclassmen more involved in the section and eventually began working with their National Honor Society and DECA chapters and SAFE in Northern Michigan to help with finances and provide giveaways like lanyards.

In fact, the Blue Crew already is working on next year – at least a little bit – putting together the materials Whitman will need to take over when most of these leaders graduate, plus suggesting classmates who could take their places.

Game Time

Petoskey turned its gym into a safari-themed “jungle” for our visit, and packed its home stands despite the girls basketball team playing at Alpena and the hockey team hosting Alpena for a cancer benefit game in honor of freshman Evelyn Schwarz, who is undergoing chemotherapy while battling the disease.

The Blue Crew made sure to take part in that special event, raising money with a “miracle minute” between the first and second quarters. The Crew also had plans to finish the night by joining other classmates cheering at the hockey game after the basketball team was done.

“When you’re not part of a major sport – there’s not many fans at a ski race; nobody’s going to come out to the hill – (like with) soccer, before last year there was literally nobody there, and this year for the first time people are actually singing in the stands like you’d see in a professional game or something,” said Paquette, who played soccer and ski races. “It’s so cool, and it really gives you energy and support. It’s cool that your peers are supporting you for what you do, and I want to do (the same) because I love the positive energy we can give the basketball program, and I think it helps them better on the court too.”

A major change to the Blue Crew this school year has been the variety of teams it’s cheering. Football always is big, and basketball is the main draw up north during the winter. But the Crew made its share of volleyball matches during the fall and soccer games for the first time. Hockey has joined the winter rotation.

The BOTF Semifinal “Challenge Round” over 12 days last month also provided an opportunity for the Crew to grow its reach and continue its focus this year on getting more younger students involved. One challenge option gave BOTF semifinalists the opportunity to show how they get the youth involved – and Petoskey took that challenge head on.

The Blue Crew’s big focus for in-game fun this season was on creating great theme nights, but leaders learned something new there too.

Their classmates would get up for the challenge of a creative idea – dressing up for Safari Night gave them options of being a tourist, an animal, or just showing up in green or camouflage. But Crew members also like when themes are simple – wearing the school colors or all white, for example.

In the end, a mix definitely is best.

“(My sister) asked me about it. Obviously we do a lot of things differently than they did,” Murray said. “She wanted to know if some of the traditions still stand. … I told her what we did, and she said she’s much rather be in our student section because she’s an outgoing person and would’ve loved to dress in an ‘80s aerobics outfit.”

Postgame Analysis

The roar is restored. “It hasn’t really crossed people’s minds that much that even just when we were sophomores, (Blue Crew) wasn’t a thing,” Paquette said. “The underclassmen have grown up with this as their only experience. It’s a testament to the culture change we’ve created here, at least for the juniors and seniors to accept that’s what the culture is now. And I think that’s good because it’s probably going to continue it in the future.

We’re all in this together. “I think the reason the Blue Crew died was no one was including the younger classes; now we’re including everyone,” Lee said. “It’s not like we’re split upperclassmen and (under)classmen. We’re all together now, in school and on the court.”

We keep with the theme: “Last year and even before that we filled half of our stands, and now every game is always filled all the way to the top,” Rowe said. “People are pretty good about doing (theme) because we definitely did a ton of different things – just from simple things like color blocks (like blue and white) all the way to an 80s aerobic theme. Carly and I focus on getting calendars set for each month, and of course we try to not do the same thing twice. The girls (basketball) team had its own and boys had its own. We always had relatively good turnouts, and kids were always excited; ‘Hey, you going to the game tonight? What are you wearing?’ That’s always the first question they ask: What are you wearing?”

Spirit is contagious. “I know T.C. West motivated us to be in (Battle of the Fans). And then Boyne City … we were (finalists last year) at the same point. And now Pellston, and I’ve heard kids from Charlevoix want to get involved in the Battle of the Fans competition,” Williams said. “They’ve seen our rules and guidelines sheet and they’re like, this is what we need to do. … It’s just motivation from other schools that’s getting kids started.”

Next stop on BOTF: We also visited Boyne City for its game Friday, and that report and video will publish Feb. 12. We'll finish the 2018 BOTF tour at Buchanan for its Feb. 16 boys basketball game against Berrien Springs.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Petoskey's Blue Crew roots on its boys basketball team Friday against Traverse City West. (Middle) A member of the Blue Crew takes the night's safari theme prehistoric. (Photos by Larry Tracy/CMA Action Photography.)