BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams

By Geoff Kimmerly
MHSAA.com senior editor

February 11, 2022

TRAVERSE CITY – The Bleacher Creatures have been waiting for this.

Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?

Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.

“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”

That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”

The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.

Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.

1. Battle Plan

As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.

2. Jammin' in the Stands

An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.

3. Follow the Leaders

Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.

Traverse City West student section4. It’s About Making Connections

Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”

5. We Have History

The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.

6. Make the Most of Media

The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.

7. Down to a Science

Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.

8. House of Cards

No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.  

9. Everywhere They Go, People Want to Know

Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”

10. The Right Way

As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”

The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday come back to Second Half for details – and the champion will be announced Feb. 18.

PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)

No Place Buchanan’s Herd Would Rather Be

February 17, 2018

By Geoff Kimmerly
Second Half editor 

BUCHANAN – Cailin Gunn was new at Buchanan entering eighth grade, and she was shy. What’s more, eighth graders in her district are housed in the same building as the high schoolers, which understandably could be intimidating.

She went to only one basketball game that season, in 2013-14. But the wall of Bucks cheering on their team easily caught her attention.

And then Jessica Lee, another eighth grader that year, and her friends invited Gunn to join the “Herd” – at that point the reigning Battle of the Fans II champion.

“She was scared, and we all took her in,” Lee said. “Because I know it is scary going to a new school. So the Herd was like, we’re open to everyone. Everybody come join.”

Also an eighth-grader at that time, Kevin Frost was tucked into a top corner of “The Woods” as section leaders whose names remain easy to recall helped Buchanan’s become an example to be followed statewide.

“We just got to see them in action. It was just amazing to watch,” said Frost, who with Lee and Gunn is among current Herd leaders. “I don’t know how to describe it. When we won on a buzzer beater at the ‘Mean Stinks’ game – just to be part of that; it’s come full circle. To be down leading everyone else, it’s indescribable.”

The tradition indeed lives on. The MHSAA’s visit to Buchanan for Friday’s boys basketball game against Berrien Springs was its fourth in seven years of Battle of the Fans and the last of three finalists tour stops for this year’s BOTF VII.

We met with section leaders Gunn, Lee, Frost, fellow seniors Madison Schau and Kenneth Stuckey and junior Garret Lollar to learn more about how they’ve both carried on and added to the Herd’s legacy.

As with our first two finalists tour reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies, below is our review of an evening hanging with the Bucks. Following again the format of a typical game night, we begin with the Herd’s suggestions for other student sections getting started and video from our visit and then tell more of the story behind a group that continues to rock the bleachers.

Buchanan’s Gameplan

Take some of these tips from Buchanan’s Herd:

• Be positive – in planning and performance. It all starts with the right attitude, Lollar said, and that starts with the process behind the scenes and carries over to the fun in the stands.

• Don’t be scared. That advice covers a number of scenarios. Don’t be scared to come to a student section meeting with older classmates or many you don’t know. Don’t be scared to share your opinion. And never be scared to dance with your section when the rest of the crowd is watching.

• Make it all about fun. The more fun you’re having, the more tightly-knit your section will become.

• Work together. The Herd has a large group of leaders, but they work to make all of their individual ideas mesh together. That allows them to collect a lot of great ones – and keep everyone in a large group engaged as well.

Pregame Prep

As an established section for most of this decade, the Herd generally enters a school year with a running start.

Tradition and expectations are set, thanks in part to a group of teachers who are passionate about facilitating whatever the Herd needs to be at its best. But students continue to show as well – it’s the usual this year to have 30 or more at the section’s regular meetings.

The Herd from its beginnings at the start of this decade has been about immersing itself in the community. That’s included a lot of things over the years, including being asked to attend events in town that have little to do with the school’s athletics. But it begins with becoming a fabric of the entire school district, which starts in part with section leaders holding “traveling pep rallies” to teach cheers to elementary and middle school students. (The video below was submitted as part of the BOTF "Challenge Round.")

At one traveling pep rally, Gunn and her fifth-grade sister led a cheer together. Another poignant moment unfolded when kids ran up to Lee later on because they recognized her from a pep rally and wanted to show her some of the cheers they’d learned.

“They saw me as a leader, and I like to be a leader,” Lee said. “And I think that’s another thing I like about the Herd: I see myself in them. I was you once, and now I’m … the people who led it before.”

For this year’s application video, the Herd rallied its classmates during the final days before holiday break to shoot a lip dub. Leaders went that route because they wanted to offer something that hadn’t been done as part of BOTF before – but also, the lip dub allowed them to show off more than just a basketball game night. The run through the school’s hallways included appearances by a number of sports teams, school clubs and social groups that all have some ownership in the section.

Herd leaders have an inside joke that while the section has always been good, it went through some “dark ages” before experiencing a “renaissance” this year. This BOTF candidacy is topping things off. 

“I feel like this has been our entire high school (career),” Schau said. “We’ve been part of the Herd since we got into the high school. … It’s something we’ve always done, all the way through. So our passion’s really strong this year.”

Game Time

“Tonight for sure, you’re going to see some bad dancing,” Stuckey said. “I’m one of them, but we’re going to let it all out.”

The Woods are alive from before tip-off until long after the final buzzer. There are plenty of traditions – the speaker system pipes in music during quarter breaks and halftimes for a full section dance party, and during play the cheers and chants are ones the Herd has made regulars over the years – and taught to all of those younger students coming up so they’re ready to step in as high schoolers.

Community indeed runs deep. On this night, Buchanan’s 1977-78 Class C champion boys basketball team was featured for a halftime reunion. As would make sense, the Herd wasn’t really involved – but then received a giant shout-out at the end of the ceremony from retired coach Mike Rouse.

A few other things that stuck out on this night: Halftime kicked off with a full section conga line around the gym. And as it’s done since 2012-13, the Herd finished the night after the game had ended singing a song from the stands with the team and many from the community filling the floor.

Also recognizable were faces in other sections of the gym of at least a few alums we’d seen in years past. That support is ongoing – the Herd has received quite a bit of social media action from past grads sharing their pride. They’ve also seen it from visiting fans and even an opposing player who said his school’s student section needed to step up to Buchanan’s level.

The Woods has been shaking things up quite a bit this winter. On the road at places like Niles Brandywine, where it joined that school’s “Pink Out.” Supporting other teams besides basketball, including wrestling and competitive cheer. Unifying with the boys basketball team on Tie-Dye Night, when Bucks players also hit the court dressed to match. Herd leaders are even planning to have a spring cheering section for the first time, supporting those often-forgotten teams as well.

Some Herd leaders weren’t psyched at first with Lollar’s suggestion of Clean Bandit’s “Rather Be” as the soundtrack for the lip dub – they were hoping for something currently popular. But the 2014 jam has grown into this year’s anthem. And Friday, it seemed like no one wanted to go home when the game was done.

“This is really important to us,” Gunn said, “and we really live that saying – there’s no place we’d rather be.”

Postgame Analysis

Please join us: “Instead of coming into high school and it being scary, terrifying, like (these are) bigger people than you, it’s an inviting thing,” Lollar said. “Because you get to have fun with a bunch of people you usually wouldn’t hang out with. In the student section, I stand next to freshmen I don’t talk to (otherwise) ever. But I’m friends with them because we have this.”

Leave a legacy: “I notice when we go on our traveling pep rallies, we see these kids at the elementary school – they’re not even higher than my knee,” Schau said. “And they know the cheers. I don’t know if I was that age and knew how to cheer, but they know the cheers by heart. That’s what makes me want to do it – because those kids know every single cheer. You just grow up. They know now. They know what to do.”

Shy no more: “All of the positivity and all of these people showed me there’s no reason to be scared,” Gunn said. “Something I learned and something other people should learn is you won’t be embarrassed (because) everyone else is doing it around you. It’s a lot of fun.”

We will remember this forever: “It’s something we get to remember (from) high school,” Stuckey said. “There are many kids who can’t be like, ‘We had a student section and we were able to lead it.’ And it’s nice we’re able to say that. The Herd is a family; we’re not just people who know each other, we’re not just a student section. We all care about each other, and it’s nice to have a family away from your real family.”

Next on BOTF: The Buchanan visit concluded this year’s BOTF finalists tour. Beginning Tuesday, fans all over the state may vote for the student section they think should win this year’s contest. Check out Second Half on Tuesday for instructions on how to vote on Facebook, Twitter and Instagram. The champion will be announced Feb. 23.

Click to see our reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Buchanan's "Herd" cheers during Friday's boys basketball game against Berrien Springs. (Middle) Classmates follow the beat as Kevin Frost plays drums during a break in the action. (Photos courtesy of Buchanan's yearbook staff.)