BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams
By
Geoff Kimmerly
MHSAA.com senior editor
February 11, 2022
TRAVERSE CITY – The Bleacher Creatures have been waiting for this.
Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?
Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.
“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”
That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”
The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.
Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.
1. Battle Plan
As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.
2. Jammin' in the Stands
An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.
3. Follow the Leaders
Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.
4. It’s About Making Connections
Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”
5. We Have History
The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.
6. Make the Most of Media
The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.
7. Down to a Science
Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.
8. House of Cards
No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.
9. Everywhere They Go, People Want to Know
Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”
10. The Right Way
As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”
The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday – come back to Second Half for details – and the champion will be announced Feb. 18.
PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)
Zeeland East's Coop Crazies Share the Love
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2020
ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.
Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.
East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.
But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.
“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”
We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.
We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.
The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.
Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.
But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.
This winter, though, the good vibes have carried over.
“The Coop,” Bays said, “has become a place where everyone wants to be.”
Game Time
This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.
What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”
The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.
The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.
The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.
The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.
His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.
Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.
“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”
Be like Zeeland East
Take some of these tips from the Coop Crazies:
Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”
Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.
Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.
Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.
They said it best
Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”
It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”
Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”
This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”
Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)