BOTF X: Buchanan's 'Herd' Begins New Era with Same Bucks Energy
By
Geoff Kimmerly
MHSAA.com senior editor
February 8, 2022
They knew each other, but weren’t really friends at that point. Six months later, McKean just remembers thinking it would be fun. But the magnitude of the opportunity sank into Tucker’s recollection much more heavily.
“He grabbed me,” Tucker recalled last week,” and changed my senior year.”
Over the last decade, Buchanan High School’s “Herd” has established itself statewide as an example of prime student section culture. The Bucks have won the MHSAA’s Battle of the Fans three times, and Buchanan’s appearance in this year’s BOTF X Finals is its fourth-straight and seventh overall in the championship round. The Herd has served as a teaching example for how student sections can organize, grow and transform a school – and Tucker’s experience has been among the latest examples of the good that results from that work.
“This year was just completely different for me,” Tucker said. “It’s so much fun; it’s hard to explain. Getting to help lead the chants, being up front at games, it’s an experience you can’t recreate in a different way.”
We caught up with The Herd for Friday’s home boys basketball game against South Haven, the MHSAA’s second of three visits as part of this year’s BOTF finalists tour. Midland Dow hosted the first Jan. 28, and the final visit will be at Traverse City West on Feb. 8.
Below is our highlight reel and 10 “X Factors” from our trip to Buchanan.
1. Battle Plan
Friday’s visit coincided with the culmination of Buchanan’s “Winterfest” week. Activities included the crowning of class representatives between the girls and boys varsity games and a collection taken up to assist with medical bills for a student suffering through a tough bout with COVID-19. This also would be the seventh win of a current eight-game streak for the boys basketball team.
2. Honoring Tradition
Anyone who has witnessed a Buchanan basketball game over the last decade would have recognized the “Welcome to the Woods” and “B-U-C-K-S Bucks” chants and the dance mashup among familiar Herd activities. With seven BOTF finalists appearances, there’s a lot of Herd video out there – and current leaders have watched for ideas that while old are new to them.
3. Hitting Reset – Sort Of
Two years of COVID-19 – and especially 2020-21 with spectator limits – forced current leaders (almost exclusively seniors) immediately up front, without the usual buffer junior year to watch how everything works. But there was some benefit: “We started new and we’re growing different this time,” senior Brennen Weaver said. “We’ve always had The Herd, it’s here, but it’s like we cleared the white board and we’re now redrawing a new thing that’s starting.”
4. Why it Works
Current leaders were raised in this culture, which makes things easier to continue – but other schools can follow the same plan. The section is basically a “spirit team” that brings enthusiastic students together for regular planning meetings. There’s an upperclassmen-driven leadership structure, but input is supplied by students from all classes. The Herd from its start has made a priority of visiting Buchanan’s elementary and middle schools, teaching those students how to cheer and cultivating the next leaders. They work closely with three teacher advisors and the blessing of administration, and have made a point of becoming active in the community as well. All of it is mostly in the name of fun, and that keeps interest up – clearly, as about 170 students from a school of 380 filled the stands Friday.
5. So What’s New?
The Herd always has taken pride is attending a variety of sports. But this year’s football cheering section surpassed all previous renditions. The Bucks also cheered on their classmates during a competitive cheer meet. They supported at cross country, wrestling, and even at a marching band competition in Detroit. And of course there are new themes to go with the ones that always get the rowdies excited.
6. Nicest Place in America
Reader’s Digest named Buchanan exactly that for 2020, and while The Herd wasn’t mentioned in the feature on the community, there’s no doubt that strand is woven through the student section as well. Example: A “Mean Stinks” anti-bullying campaign incorporated into the 2014 Bucks section still is part of its message today. “I can’t imagine living or going anywhere else,” senior Macy Orphanidis said. “Buchanan is such a tight-knit community, and I love every single person here and I know everybody. It’s like my family now.”
7. “Which Way? This Way”
The chant is basketball related, but the message is a way of cheering life. It’s all positive. And can be pretty simple: Earlier this season an opposing student section was cheering “air ball” and trying to get a Herd response, but instead was ignored. And the negativity from the other side stopped. “They have the energy,” senior Joy Kaltenbach said. “In sports a lot of times we naturally just get mad when something bad happens instead of being happy when something good happens. So I feel like they just need to redirect their energy.”
8. Come Join Us
Another Herd tradition brought back this year is a halftime conga line, and on this night the Bucks got at least a handful of South Haven students to join in. During football season, McKean went across the field to the Niles student section and unsolicited led those students in a chant. It in part comes down to confidence. “Even if you’re not confident, you have to portray yourself as confident, because if you’re nervous they won’t listen to you,” McKean advised. “If you walk around with a lot of swagger holding that megaphone like a boss, they’ll listen to you.”
9. Pro Tip: Work with What You Have – It’s Plenty
Every student section has the ingredients, starting with a leadership group filled with different personalities – some will want to focus on creating cheers, others themes or how to make the most noise. Involving variety also includes bringing in leaders from different sports, extracurricular activities and friend circles. Those representatives in turn will get more from their groups to take part.
10. The Herd Will Continue to Roam
That’s the end game. “I just want to teach (younger students) to stand out in their crowd and try to be their own leaders, so maybe that can be the ones who can be in the position we are,” Weaver said. “So they can give their energy and be the one providing all the loudness and fun cheers. (We want to) find those people who really embrace it and want to do more.”
The Battle of the Fans X finalists tour will conclude Tuesday at Traverse City West, with public voting on the MHSAA’s social media channels starting Feb. 15 and the champion announced Feb. 18.
PHOTOS (Top) Buchanan's "Herd" cheers during Friday's boys basketball win over South Haven. (Middle) Students shine their phone lights during pregame introductions. (Below) The Bucks follow their leader on a rollercoaster ride during a break in the game. (Photos by Jessica Elliott.)
MHSAA Teams Up for Leadership Training
October 2, 2014
By Rob Kaminski
MHSAA benchmarks editor
Nothing strengthens a community like neighbors working together. The same can be said for organizations whose missions and goals are closely aligned.
Welcome to East Lansing, where the MHSAA and the Michigan State University Institute for the Study of Youth Sports share geographical boundaries and the same philosophies for educational athletics.
The ISYS mission, as stated on its website, is as follows: “The mission of the Institute for the Study of Youth Sports is to provide leadership, scholarship and outreach that ‘transforms’ the face of youth sports in ways that maximize the beneficial physical, psychological, and social effects of participation for children and youth while minimizing detrimental effects.”
That should sound familiar to athletic leaders within the MHSAA.
Key to the relationship between the MHSAA and the ISYS was the hiring of Dan Gould to the MSU faculty in 2004. Director of the ISYS, he helped to facilitate one of the first major initiatives between the ISYS and the MHSAA, which was to revamp the coaches education program, replacing the PACE program with the Coaches Advancement Program (CAP). Dr. Larry Lauer of the ISYS was heavily involved in creation of the CAP under the direction of MHSAA Assistant Director Kathy Vruggink Westdorp.
At the same time, Dr. Gould also led a study with athletic directors and coaches throughout the state to understand the greatest issues in high school sports. Additionally, to continue the ISYS mission to disseminate research findings, Dr. Marty Ewing, Dr. Gould, and a number of the ISYS graduate students have been presenters at the MHSAA Women in Sport Leadership Conference.
Such services have now become a natural fit into the development of the MHSAA’s student leadership programs, providing huge dividends to those in the ISYS program and the MHSAA.
“The mutually beneficial relationship led to a joint project to enhance student-athlete development with a specific focus on leadership development,” said Scott Westfall, one of two ISYS graduate students who work closely with MHSAA Director of Brand Management Andy Frushour.
Frushour spearheads the student-based programs at the MHSAA with assistance from Andi Osters and Paige Winne. Among the first ISYS students to work with the MHSAA were Dana Voelker and Jed Blanton, who helped conceptualize the Captains Clinics curriculum. Today at the clinics, ISYS graduate students lead one-day seminars that provide student-athletes with insight on how to understand themselves as leaders, build key leadership skills and handle tough situations on their teams.
Currently, Westfall and Scott Pierce are the ISYS members providing their time and expertise with the MHSAA Student Advisory Council, Captains Clinics, and a new Online Captains Course set to debut this school year.
The Course is student-driven, with two SAC members serving as the faces of the program. Such peer delivery is vital to delivering the messages.
“Students often view leadership from teachers, coaches and administrators as regular, everyday activity. While adults are highly respected figures, students often see adults as outsiders who do not fully understand what it is like to walk a mile in their shoes,” Westfall said.
“The power is rooted in the peer-to-peer relationships and mutual empathy, as student-athletes are very close in age. Student-based leadership is often held with higher validity because the student leader is likely experiencing many of the same adversities and temptations as the peers on his or her team.”
Adding value and credence to the opinions of the ISYS staff is the fact they are steeped in research. The ISYS can gear its efforts to surveys and field studies that the MHSAA, due to staff constraints, cannot. It’s what the ISYS does; it’s the forte of its staff, and the findings help to shape CAP, the SAC and Captains Clinics.
“Research tells us that when kids get to middle school and high school, peer comparison has a really strong influence on how students and student-athletes act and behave,” said Pierce. “Based on this, we believe that student leaders can, and do, act as important role models on the field and in the classroom.
“It is not always easy for students to stand up as leaders because often times this means standing up and being different. So while student-based leadership is vitally important, it doesn't happen automatically. It needs to be talked about and developed over time.”
The MHSAA Captains Clinics and upcoming online course, it is believed, are examples of programs which can develop leaders.
“One of the leadership quotes we used in Tier 1 of the online student leadership course is from Vince Lombardi. It states: ‘Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile,’” said Westfall. “This type of sentiment, combined with the joint belief between the ISYS and the MHSAA that leadership skills can be taught and cultivated, leads us to believe that leadership can be developed in an individual.”
Through such development, real inroads can be made to promote sportsmanship, teamwork and citizenship in school sports. It’s a worthwhile endeavor for participants, both attendee and instructor.
“Our staff finds the MHSAA Captains Clinics to be some of the most enjoyable and rewarding work that we do,” Pierce said. “The events focus on building leadership in the student-athletes, and give us (ISYS) an ideal opportunity to put our research and scientific knowledge into practice with the students and have a lot of fun doing so.”
Throughout the year, Frushour works with schools and conferences to schedule dates and locations for the clinics. For each day-long clinic, three to five ISYS staff lead a series of workshops for high school student-athletes. The workshops focus on building the four key pillars of leadership – motivation, communication, positive peer-modeling and team cohesion – and have the students involved in discussions, group activities, journaling and role plays.
“We are always trying to find new ways to integrate the new knowledge that we acquire about leadership and trying to reach as many students as possible,” said Pierce, alluding to the forthcoming Online Captains Course. “The online course aims to build off the great things the MHSAA and the ISYS have done with the Captains Clinics.”
A tremendous amount of enthusiasm surrounds the project, and for good reason. The track record of the MHSAA-ISYS partnership reflects a successful venture that might just be hitting stride.
“Over the past 15 years, the relationship between the ISYS and the MHSAA has blossomed. It is to the credit of the forward-thinking MHSAA staff members along with the ISYS faculty and graduate students that this relationship is stronger than ever,” Westfall said. “With the arrival of Dr. Karl Erickson to the ISYS this fall, the upcoming MHSAA coaching requirements for CAP courses, and the launch of the Online Captains Course, the future looks bright for the ISYS-MHSAA team.”
PHOTO: Scott Westfall from the Institute for the Study of Youth Sports conducts a Captains Clinic session as part of his work with the MHSAA.