BOTF X: Buchanan's 'Herd' Begins New Era with Same Bucks Energy

By Geoff Kimmerly
MHSAA.com senior editor

February 8, 2022

BUCHANAN – Nick McKean doesn’t recall why he pulled classmate Shawn Tucker from the bleachers down to the front of Buchanan’s cheering section during a football game this fall.

They knew each other, but weren’t really friends at that point. Six months later, McKean just remembers thinking it would be fun. But the magnitude of the opportunity sank into Tucker’s recollection much more heavily.

“He grabbed me,” Tucker recalled last week,” and changed my senior year.”

Over the last decade, Buchanan High School’s “Herd” has established itself statewide as an example of prime student section culture. The Bucks have won the MHSAA’s Battle of the Fans three times, and Buchanan’s appearance in this year’s BOTF X Finals is its fourth-straight and seventh overall in the championship round. The Herd has served as a teaching example for how student sections can organize, grow and transform a school – and Tucker’s experience has been among the latest examples of the good that results from that work.

“This year was just completely different for me,” Tucker said. “It’s so much fun; it’s hard to explain. Getting to help lead the chants, being up front at games, it’s an experience you can’t recreate in a different way.”

We caught up with The Herd for Friday’s home boys basketball game against South Haven, the MHSAA’s second of three visits as part of this year’s BOTF finalists tour. Midland Dow hosted the first Jan. 28, and the final visit will be at Traverse City West on Feb. 8.

Below is our highlight reel and 10 “X Factors” from our trip to Buchanan.

1. Battle Plan

Friday’s visit coincided with the culmination of Buchanan’s “Winterfest” week. Activities included the crowning of class representatives between the girls and boys varsity games and a collection taken up to assist with medical bills for a student suffering through a tough bout with COVID-19. This also would be the seventh win of a current eight-game streak for the boys basketball team.

2. Honoring Tradition

Anyone who has witnessed a Buchanan basketball game over the last decade would have recognized the “Welcome to the Woods” and “B-U-C-K-S Bucks” chants and the dance mashup among familiar Herd activities. With seven BOTF finalists appearances, there’s a lot of Herd video out there – and current leaders have watched for ideas that while old are new to them.

Buchanan student section

3. Hitting Reset – Sort Of

Two years of COVID-19 – and especially 2020-21 with spectator limits – forced current leaders (almost exclusively seniors) immediately up front, without the usual buffer junior year to watch how everything works. But there was some benefit: “We started new and we’re growing different this time,” senior Brennen Weaver said. “We’ve always had The Herd, it’s here, but it’s like we cleared the white board and we’re now redrawing a new thing that’s starting.”

4. Why it Works

Current leaders were raised in this culture, which makes things easier to continue – but other schools can follow the same plan. The section is basically a “spirit team” that brings enthusiastic students together for regular planning meetings. There’s an upperclassmen-driven leadership structure, but input is supplied by students from all classes. The Herd from its start has made a priority of visiting Buchanan’s elementary and middle schools, teaching those students how to cheer and cultivating the next leaders. They work closely with three teacher advisors and the blessing of administration, and have made a point of becoming active in the community as well. All of it is mostly in the name of fun, and that keeps interest up – clearly, as about 170 students from a school of 380 filled the stands Friday.

5. So What’s New?

The Herd always has taken pride is attending a variety of sports. But this year’s football cheering section surpassed all previous renditions. The Bucks also cheered on their classmates during a competitive cheer meet. They supported at cross country, wrestling, and even at a marching band competition in Detroit. And of course there are new themes to go with the ones that always get the rowdies excited.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by The Herd (@theherd_bhs)

6. Nicest Place in America

Reader’s Digest named Buchanan exactly that for 2020, and while The Herd wasn’t mentioned in the feature on the community, there’s no doubt that strand is woven through the student section as well. Example: A “Mean Stinks” anti-bullying campaign incorporated into the 2014 Bucks section still is part of its message today. “I can’t imagine living or going anywhere else,” senior Macy Orphanidis said. “Buchanan is such a tight-knit community, and I love every single person here and I know everybody. It’s like my family now.”

7. “Which Way? This Way”

The chant is basketball related, but the message is a way of cheering life. It’s all positive. And can be pretty simple: Earlier this season an opposing student section was cheering “air ball” and trying to get a Herd response, but instead was ignored. And the negativity from the other side stopped. “They have the energy,” senior Joy Kaltenbach said. “In sports a lot of times we naturally just get mad when something bad happens instead of being happy when something good happens. So I feel like they just need to redirect their energy.”

Buchanan student section8. Come Join Us

Another Herd tradition brought back this year is a halftime conga line, and on this night the Bucks got at least a handful of South Haven students to join in. During football season, McKean went across the field to the Niles student section and unsolicited led those students in a chant. It in part comes down to confidence. “Even if you’re not confident, you have to portray yourself as confident, because if you’re nervous they won’t listen to you,” McKean advised. “If you walk around with a lot of swagger holding that megaphone like a boss, they’ll listen to you.”

9. Pro Tip: Work with What You Have – It’s Plenty

Every student section has the ingredients, starting with a leadership group filled with different personalities – some will want to focus on creating cheers, others themes or how to make the most noise. Involving variety also includes bringing in leaders from different sports, extracurricular activities and friend circles. Those representatives in turn will get more from their groups to take part.

10. The Herd Will Continue to Roam

That’s the end game. “I just want to teach (younger students) to stand out in their crowd and try to be their own leaders, so maybe that can be the ones who can be in the position we are,” Weaver said. “So they can give their energy and be the one providing all the loudness and fun cheers. (We want to) find those people who really embrace it and want to do more.”

The Battle of the Fans X finalists tour will conclude Tuesday at Traverse City West, with public voting on the MHSAA’s social media channels starting Feb. 15 and the champion announced Feb. 18.

PHOTOS (Top) Buchanan's "Herd" cheers during Friday's boys basketball win over South Haven. (Middle) Students shine their phone lights during pregame introductions. (Below) The Bucks follow their leader on a rollercoaster ride during a break in the game. (Photos by Jessica Elliott.)

Dowagiac Unites to Launch 'Attack'

February 16, 2015

By Geoff Kimmerly
Second Half editor

DOWAGIAC – Nate Hiler was sitting silently in a mostly-silent social studies class when he erupted. Senior Trenton Lesniak burst out of another classroom and started yelling down both ends of the hall. Soon teachers were cheering as well as frenzy lifted Dowagiac High School.

It didn’t matter who was where when word came Jan. 12 that the “Attack” had been selected for this winter’s MHSAA Battle of the Fans. In minutes, celebration had taken over the afternoon.

And Friday, eyes began to tear up again when remembering that day – and how Dowagiac’s student cheering section has transformed over the course of its leaders’ high school careers.

From the creation of the “Chieftain Heart” spirit club four years ago to the addition of “Front Row Crew” section leaders before last winter, Dowagiac students with their faculty advisors built to an outcome they never could’ve predicted – and an aspiration they have far surpassed.

“Over the last 3-4 years, all of this has happened just from one thing. It’s become so awesome. I couldn’t have ever imagined that,” Dowagiac senior Sydney Brooks said. “That it would’ve gone that far, become so positive, or so influential. It’s a legacy…. I’m just really proud of Dowagiac.”

Dowagiac hosted the final stop Friday of this year’s MHSAA Battle of the Fans IV finalists tour. The MHSAA also visited Beaverton, Buchanan, St. Johns and Yale this winter in search of the top high school student cheering section in Michigan.

The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Tuesday, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote concludes Thursday. This year’s BOTF winner will be announced Friday on Second Half.

Nearly 400 students wearing #Dowagiac United T-shirts filled a corner of Dowagiac’s bleachers for Friday’s girls and boys basketball games against rival Edwardsburg. “Operation Orange” wrapped around their quarter of the gym, around a corner and through the band that holds down one baseline, and into the parents and other adults sitting across the floor from the students.

The collective volume left ears ringing. “The Jack” has to be a daunting place to play.

Friday’s turnout didn’t seem realistic to seniors and juniors who stand at the front of Dowagiac’s student section, who started this fall with much smaller goals – and from a much different place.

When the seniors were freshman, they heard plenty of upperclassmen who were down on their school. To hear those seniors tell it, students complained of nothing to do and couldn’t wait to leave town as soon as they could.

Brooks, then only a freshman, took a major role in starting Chieftain Heart, with its goal to bring some spirit to the halls by decorating before games and giving attention to lesser-known teams.

About 15 students showed up for the first meeting, but the idea took off. There’s no formal membership – students can come and go and help as they please. But evidence of their work was all over the school in advance of Friday’s Homecoming and the BOTF visit.

Chieftain Heart laid the groundwork for propping up school morale – but rebuilding what barely passed as a student section would take more.

Students showed for games. But not necessarily to cheer.

Apathy is one thing. But add in inappropriate gestures to opposing fans, signaling out players on the other team with mean nicknames, Twitter wars with opponents every game … it paints an unfortunate picture.

The Front Row Crew was a solution cooked up last year by English teacher and advisor Dustin Cornelius based on ideas from student leaders. The 12 students – six girls and six boys – stand in the front row wearing special credentials and are charged with leading the section.

But Dowagiac wasn’t immediately united. The negative culture didn’t change – and juniors Brooks and Alyssa Casey didn’t feel like they had input despite being part of the Crew. The leadership didn’t convince younger students to get involved.

“Looking back on it, it’s sad it had to be that way,” Casey said. “Looking at that and seeing where we are now, the improvement, we never thought we could’ve done that in less than a year.”

The Front Row Crew was remade. Those who wished to be part of the group this fall filled out an application and included a teacher recommendation. Older students received more points in the selection process, but all grades were eligible to apply. The student body voted for their favorites, and teachers had a say as well.

A group of leaders also attended the MHSAA’s fall Sportsmanship Summit in Grand Rapids, where they were immersed in BOTF highlights past and stories of student sections that had turned their schools into somewhere students wanted to be.

Dowagiac’s leaders knew they had the potential to do the same – but seeing how others had led the change gave them more confidence. They started coming up with new cheers on the drive home – but still had to convince their classmates to follow.  

“Nobody had faith in us,” junior Di’maan McGill said. “Everybody was like, ‘This is Dowagiac. People don’t even know where Dowagiac is, let alone how to pronounce it.’” (By the way, it’s three syllables – Doe-wah-jack.)

The next step was a pep rally before the first boys basketball game this winter. The Crew explained sportsmanship, how they planned to show it, and played the BOTF video of last year’s champion, Beaverton, to give their classmates an idea of what they’d like to emulate.

This winter there have been bigger crowds at some Tuesday games than on Fridays last season. The Crew sold 500 shirts for Friday’s Orange Out – to a student body of a few more than 600.

They’ve continued with effective ideas. Students went into an Orange Out on Twitter last week to create more buzz for Friday’s visit. Upperclassmen have been paired with underclassmen to mentor them on being part of the section. And they have a plan for when opposing fans try to provoke a negative response – the Attack chants until it has drowned out the other side.

The district’s four elementary schools decided to have their own Battle of the Fans, and posted videos online to show their spirit. The city put together a video congratulating the Attack on its selection as a finalist.

Dowagiac’s heart had taken hold.

“There just needs to be kids that want it bad enough. We all want it,” Casey said. “Once you get a group, it can be just 3-4 kids and a teacher, just put something together. Once you do something, people will follow you. They don’t want to be the kids not cheering. They want to be a part of it.”

And other schools do too. This season, social media is instead a source of positive feedback – including from opponents.

Some favorite posts:

“When we went there you guys were hype. Props. You guys were classy too, not arrogant.”

“We appreciate that there were no chants directed at us like “sit down (school name)” or “scoreboard” when you guys were up.”

“Let’s get like Dowagiac and support the players!”

“I still don’t like you DHS. But. Good game and I appreciated the sportsmanship presented.”

“They all say they respect us now,” Dowagiac senior Mary Magin said. “And that’s something we’ve never had before.”

School is more fun. Fans feel connected to their teams. The hallways are a friendlier place. Even members of the Front Row Crew who weren’t friends a year ago stand together to lead a united effort.  

None of this was lost on senior Kenny Sanchez as he led the pep rally at the high school Friday afternoon. The magnitude of the moment weighed heavy on his emotions as well as he thanked his classmates for believing in the idea they’ve made a reality.

“In the beginning, they kind’ve think you’re crazy. If you’re trying to change something or be different, they just think you’re weird and don’t want to go with you – at first,” Brooks said. “Once you get more people to do it, they see it’s not crazy; it’s a really good thing.”

PHOTOS: (Top) Dowagiac students cheer during Friday's basketball games against Edwardsburg. (Middle) Leaders of the "Front Row Crew" get the "Attack" student section revved for tip-off. (Photos courtesy of Scott Rose.)