BOTF X: Buchanan's 'Herd' Begins New Era with Same Bucks Energy

By Geoff Kimmerly
MHSAA.com senior editor

February 8, 2022

BUCHANAN – Nick McKean doesn’t recall why he pulled classmate Shawn Tucker from the bleachers down to the front of Buchanan’s cheering section during a football game this fall.

They knew each other, but weren’t really friends at that point. Six months later, McKean just remembers thinking it would be fun. But the magnitude of the opportunity sank into Tucker’s recollection much more heavily.

“He grabbed me,” Tucker recalled last week,” and changed my senior year.”

Over the last decade, Buchanan High School’s “Herd” has established itself statewide as an example of prime student section culture. The Bucks have won the MHSAA’s Battle of the Fans three times, and Buchanan’s appearance in this year’s BOTF X Finals is its fourth-straight and seventh overall in the championship round. The Herd has served as a teaching example for how student sections can organize, grow and transform a school – and Tucker’s experience has been among the latest examples of the good that results from that work.

“This year was just completely different for me,” Tucker said. “It’s so much fun; it’s hard to explain. Getting to help lead the chants, being up front at games, it’s an experience you can’t recreate in a different way.”

We caught up with The Herd for Friday’s home boys basketball game against South Haven, the MHSAA’s second of three visits as part of this year’s BOTF finalists tour. Midland Dow hosted the first Jan. 28, and the final visit will be at Traverse City West on Feb. 8.

Below is our highlight reel and 10 “X Factors” from our trip to Buchanan.

1. Battle Plan

Friday’s visit coincided with the culmination of Buchanan’s “Winterfest” week. Activities included the crowning of class representatives between the girls and boys varsity games and a collection taken up to assist with medical bills for a student suffering through a tough bout with COVID-19. This also would be the seventh win of a current eight-game streak for the boys basketball team.

2. Honoring Tradition

Anyone who has witnessed a Buchanan basketball game over the last decade would have recognized the “Welcome to the Woods” and “B-U-C-K-S Bucks” chants and the dance mashup among familiar Herd activities. With seven BOTF finalists appearances, there’s a lot of Herd video out there – and current leaders have watched for ideas that while old are new to them.

Buchanan student section

3. Hitting Reset – Sort Of

Two years of COVID-19 – and especially 2020-21 with spectator limits – forced current leaders (almost exclusively seniors) immediately up front, without the usual buffer junior year to watch how everything works. But there was some benefit: “We started new and we’re growing different this time,” senior Brennen Weaver said. “We’ve always had The Herd, it’s here, but it’s like we cleared the white board and we’re now redrawing a new thing that’s starting.”

4. Why it Works

Current leaders were raised in this culture, which makes things easier to continue – but other schools can follow the same plan. The section is basically a “spirit team” that brings enthusiastic students together for regular planning meetings. There’s an upperclassmen-driven leadership structure, but input is supplied by students from all classes. The Herd from its start has made a priority of visiting Buchanan’s elementary and middle schools, teaching those students how to cheer and cultivating the next leaders. They work closely with three teacher advisors and the blessing of administration, and have made a point of becoming active in the community as well. All of it is mostly in the name of fun, and that keeps interest up – clearly, as about 170 students from a school of 380 filled the stands Friday.

5. So What’s New?

The Herd always has taken pride is attending a variety of sports. But this year’s football cheering section surpassed all previous renditions. The Bucks also cheered on their classmates during a competitive cheer meet. They supported at cross country, wrestling, and even at a marching band competition in Detroit. And of course there are new themes to go with the ones that always get the rowdies excited.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by The Herd (@theherd_bhs)

6. Nicest Place in America

Reader’s Digest named Buchanan exactly that for 2020, and while The Herd wasn’t mentioned in the feature on the community, there’s no doubt that strand is woven through the student section as well. Example: A “Mean Stinks” anti-bullying campaign incorporated into the 2014 Bucks section still is part of its message today. “I can’t imagine living or going anywhere else,” senior Macy Orphanidis said. “Buchanan is such a tight-knit community, and I love every single person here and I know everybody. It’s like my family now.”

7. “Which Way? This Way”

The chant is basketball related, but the message is a way of cheering life. It’s all positive. And can be pretty simple: Earlier this season an opposing student section was cheering “air ball” and trying to get a Herd response, but instead was ignored. And the negativity from the other side stopped. “They have the energy,” senior Joy Kaltenbach said. “In sports a lot of times we naturally just get mad when something bad happens instead of being happy when something good happens. So I feel like they just need to redirect their energy.”

Buchanan student section8. Come Join Us

Another Herd tradition brought back this year is a halftime conga line, and on this night the Bucks got at least a handful of South Haven students to join in. During football season, McKean went across the field to the Niles student section and unsolicited led those students in a chant. It in part comes down to confidence. “Even if you’re not confident, you have to portray yourself as confident, because if you’re nervous they won’t listen to you,” McKean advised. “If you walk around with a lot of swagger holding that megaphone like a boss, they’ll listen to you.”

9. Pro Tip: Work with What You Have – It’s Plenty

Every student section has the ingredients, starting with a leadership group filled with different personalities – some will want to focus on creating cheers, others themes or how to make the most noise. Involving variety also includes bringing in leaders from different sports, extracurricular activities and friend circles. Those representatives in turn will get more from their groups to take part.

10. The Herd Will Continue to Roam

That’s the end game. “I just want to teach (younger students) to stand out in their crowd and try to be their own leaders, so maybe that can be the ones who can be in the position we are,” Weaver said. “So they can give their energy and be the one providing all the loudness and fun cheers. (We want to) find those people who really embrace it and want to do more.”

The Battle of the Fans X finalists tour will conclude Tuesday at Traverse City West, with public voting on the MHSAA’s social media channels starting Feb. 15 and the champion announced Feb. 18.

PHOTOS (Top) Buchanan's "Herd" cheers during Friday's boys basketball win over South Haven. (Middle) Students shine their phone lights during pregame introductions. (Below) The Bucks follow their leader on a rollercoaster ride during a break in the game. (Photos by Jessica Elliott.)

Zeeland East's Coop Crazies Share the Love

By Geoff Kimmerly
MHSAA.com senior editor

February 17, 2020

ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.

Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.

East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.

But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.

“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”

We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.

We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.

The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.

Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.

But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.

This winter, though, the good vibes have carried over.

“The Coop,” Bays said, “has become a place where everyone wants to be.”

Game Time

This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.

What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”

The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.

The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.

The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.

The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.

His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.

Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.

“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”

Be like Zeeland East

Take some of these tips from the Coop Crazies:

Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”

Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.

Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.

Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.

They said it best

Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”

It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”

Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”

This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”

Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)