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BOTF IX: Time to Show Us Your Best
By
Geoff Kimmerly
MHSAA.com senior editor
January 13, 2020
Congratulations, Battle of the Fans IX semifinalists. You've made it to the "Challenge Round."
Consider this quite an accomplishment – but also an incredible opportunity to give the rest of Michigan an inside look at why your student section should be crowned the state's best.
Nine student cheering sections from Michigan High School Athletic Association member schools have been selected from the first phase of this year’s “Battle of the Fans IX” contest to take part in the “Challenge Round” as they vie for this year’s championship recognizing the top section in the state.
This year’s nine semifinalists are Saginaw Heritage, Traverse City West and Zeeland East from Class A; Buchanan, Caro and Frankenmuth from Class B; and Hart, Petersburg Summerfield and Reese from Class C/D.
Battle of the Fans IX, organized by MHSAA staff and its 16-member Student Advisory Council, kicked off by inviting schools to submit short videos, via YouTube, of their cheering sections in action by Jan. 11. The Advisory Council has selected nine semifinalists to accomplish a list of tasks showing off their sections over the next 12 days – and the Council will then select three finalists for MHSAA visits.
This year’s winner will be announced Feb. 21 and recognized March 27 during the MHSAA Boys Basketball Semifinals at Michigan State University’s Breslin Center.
Semifinalists are required to complete 10 challenges via their social media channels by 11 p.m. on Jan. 25. Five mandatory challenges focus on contest criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, student section leadership and overall fun.
Five elective challenges (taken from a list of 15 options) will allow semifinalists opportunities to show the unique characteristics that make their sections elite. Click for descriptions of all 20 challenges.
“This year’s semifinalists feature some heavyweights of past BOTF competitions, but also some faces we haven’t seen in a while,” said Andy Frushour, MHSAA director of brand management and advisor to the Student Advisory Council. “Over the next two weeks, we’ll learn a lot about what these student sections bring to every game night.”
The Student Advisory Council will select the finalists for announcement Jan. 27 on Second Half. MHSAA staff and Student Advisory Council members will visit all three finalists for home basketball games during the second half of this regular season, with coverage and video from those visits and the announcement of the winner all to be published on Second Half.
The winner will be selected by another Advisory Council vote based in part on support each section receives on the MHSAA’s social media sites. All social media postings regarding Battle of the Fans IX should include the hashtag #BOTF. The MHSAA will share semifinalists’ challenge posts over the next two weeks on its Instagram, Twitter and Facebook sites. The MHSAA also will post from the three finalists visits on those channels.
A total of 20 schools applied for this year’s contest, including nine schools for the first time to bring the total to 105 member schools that have applied for the contest at least once over its eight-year existence.
Buchanan and Traverse City West both have applied seven times and will compete in the semifinals for the third-straight year. Buchanan was the BOTF champion in 2013 and 2018, and West won in 2016. Saginaw Heritage and Petersburg Summerfield also are repeat semifinalists; Heritage advanced to the finals as well in 2019.
Frankenmuth was the BOTF champion in 2012 and 2017 and also a finalist in 2013 and 2014. Zeeland East was a finalist in 2013, and Reese was a finalist in 2012. Hart and Caro are first-time semifinalists – Hart in its second time applying for BOTF and Caro as a first-time applicant.
“We’re basically in the ‘Regional’ round now if you compare this competition to our other tournaments,” Frushour said. “This group of nine is just getting warmed up and preparing for making it to the ‘state finals.’ We’re excited to see the creativity and positivity of the nine semifinalists.”
The other first-time applicants were Fremont, Grosse Ile, Grosse Pointe South, Howell, Lake Fenton, Melvindale, Morenci and Stevensville Lakeshore. Reigning BOTF champion North Muskegon did not apply for this year’s competition. Click to view all applications on YouTube.
The contest is sponsored in part by the United Dairy Industry of Michigan, which promotes Michigan's locally-produced dairy products and nutrition education. Rules plus links to past years’ coverage of the contest can be found on the MHSAA Website.
The Student Advisory Council is made up of eight seniors and eight juniors who each serve two-year terms. The Council acts as the voice of Michigan's student-athletes; it serves as a student sounding board for the MHSAA's Representative Council, assists in planning Sportsmanship Summits, Captains Clinics and other student leadership events; participates in a yearly focus group about the state of high school sports for Michigan State University's Institute for the Study of Youth Sports and assists with medal ceremonies at MHSAA championship events.
PHOTO: Saginaw Heritage "battles" for the BOTF VIII championship in 2019. VIDEOS: Below, check out the videos from our visits to all of the first eight BOTF champions.
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Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.