And the 2017 BOTF Winner is ...

February 17, 2017

By Geoff Kimmerly
Second Half editor

When Shafer Webb and his classmates were middle schoolers, they watched the high school student section turn into a party at every Frankenmuth home game.

Webb's older brother Brennan led the 2012 section that won the inaugural MHSAA Battle of the Fans. And, of course, older brother told younger that no student section would ever measure up to the original champion.

Shafer, and about 300 of his friends, took that as a challenge – and have responded by earning a second championship banner as the first two-time winner in BOTF history. 

"It shows we had good leadership this year, and it sets the standard for next year," Shafer Webb said. "It helps we won; now we have something tangible to show how good we were, and hopefully that will inspire them to continue next year."

Frankenmuth will accept its Battle of the Fans VI championship banner during halftime of the Class B Girls Basketball Final on March 18 at Michigan State University’s Breslin Center. The other four finalists also have been invited to Breslin to be honored for this season’s achievement.

Frankenmuth was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter and Instagram sites. A total of 20,125 social media votes were received, with those results then equated against a school’s enrollment.

The Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun. 

Boyne City totaled the most public social media support, finishing first across all four ways votes were accepted (Facebook likes and shares, Twitter re-tweets and Instagram likes) – despite being the smallest school among our finalists. Votes were scaled to take into account a school’s size – although Traverse City West received the most social media votes total, Boyne City’s when compared to its student enrollment pushed the Rambler Rowdies to the top of the list. Frankenmuth finished second in the social media voting.

Other numbers to consider from this season's contest: The application videos have been watched more than 16,600 times, and the MHSAA-produced videos from our tour stops have nearly 5,700 views. The stories on the five finalists plus Tuesday’s explanation of how to vote had been viewed 10,270 times as of 8:30 this morning. The five Snapchat stories covering our visits were viewed nearly 13,000 times combined.

We were excited at the beginning of this Battle of the Fans because we received our most entries since the first BOTF in 2012, and our most first-time entries ever (of course not counting that first contest). That means the spirit of Battle of the Fans is thriving in a number of communities, while also catching on in more every year. This year’s finalists no doubt will inspire student leaders at more schools to create championship-caliber student sections – and below is why we were inspired during our five BOTF tour stops.

Now See This Award: Boyne City

What we saw: The “Rambler Rowdies” burst on the scene for Battle of the Fans VI with a hype machine that would be the envy of many organizations. It didn’t take us long after entering the school to find messaging advertising the night’s theme (Fright Night) and activities, and the in-house television promos were especially impressive. Of course, our visit was on Friday, Jan. 13, which made the horror film-style night a perfect choice. And the Rowdies played it well, filling the stands for a makeshift graveyard of living fans, opening the festivities with students rushing in screaming from all corners of the gym and putting together some fun props (including an impressive surf board) with a consistent message of “R.I.P. Bad Sportsmanship.”

Why we’re fans: As people who focus on promoting the benefits of high school sports on a daily basis, we were immediately impressed with Boyne City’s marketing work. But we also were impressed quickly with how the section draws from all different communities within the school, not just athletes, and with one of the leaders not involved in sports at all but instead part of the band and theater cast. Boyne City also was our smallest finalist this season, but packed in enough fans to at least feel comparable in section size to the other four – all while being our first stop and having to set the tone for this year’s tour. The Rowdies set it well.

Be the Change Award: Charlotte

What we saw: We returned to Charlotte for the second straight year and anticipate it won’t be our last BOTF trip to see the “Flight Club,” which is anything but a one-hit wonder. You want something built? Call the Orioles, who have the best props we’ve seen/heard about over our six years on tour. We didn’t see the “bird cage” used before football games but were intrigued by the description; we did see the two giant tifos and wonder why more schools aren’t making the same to drape over their student sections. The Flight Club also came up with a sharp idea of posting their “pilots” with megaphones on raised platforms at each side of the section so they can lead cheers and be seen and heard by all of their classmates – another great idea from a group that literally has built from nothing one of the strongest student section programs in the state in just two years.

Why we’re fans: The Flight Club is having a lot of fun, and we loved hearing the stories – whether they were telling us about the mostly-failed slip-n-slide at a football game or the much more popular “highlight” games where the section attended events for every sport, including bowling. In a short time, they’ve created a lot of memories – one that sticks out is how the driver for a spirit bus during football season took a 10-minute detour after an away game to allow the students to hang out a little bit longer. As a whole, the last two years in Charlotte have been a fun trip. And we're sure the Flight Club will continue to thrive.  

Draw the Blueprint Award: Petoskey

What we saw: The “Blue Crew” returned as one of the north’s best-known student sections by following a blueprint – pun only slightly intended – that any school could follow. After becoming a finalist for the first Battle of the Fans in 2012, the Blue Crew dwindled especially the last few years and into this past fall. But following a few proven steps, the Crew returned to its former height. First, student leaders attend an MHSAA Sportsmanship Summit in November. Then, on the way home, they started a section Twitter feed so they could communicate with classmates en masse. They set expectations, like featuring girls basketball games just as much as boys and letting students sit based on when they showed up to games, not their seniority. And with a leadership group including students from multiple classes, they ensured there will be student section veterans to pick up the reins again after these seniors graduate.

Why we’re fans: For starters, we love a good comeback story. We’re also a big fan of sections cheering on more than the boys basketball team; we always hear that they do, but we saw it with our own eyes as the Blue Crew began filling during the girls varsity basketball game (played before boys on this night) during our trip, despite the fact junior varsity and freshman teams also were playing at other locations and it was a Wednesday. We also try to emphasize every year that the best student sections are those who remember they’re at games to cheer for their classmates – not become the event themselves. The Blue Crew was all in, cheering on both the girls and boys varsities against Sault Ste. Marie, starting early and taking their fever to the final buzzer. Most of all, the Crew showed there’s a plan for any school that would like to accomplish the same – and we’ll surely be using Petoskey as an example in years to come.

Legacy Award: Traverse City West

What we saw: With three BOTF finals appearances, Traverse City West – our 2016 champion – has entered something of an unofficial ring of honor as one of the student sections that always will be in the mix to win this contest any year it applies. The setup of a Student Senate running the show is proven and provides West an opportunity to affect student life at its school to a degree others could emulate. The Bleacher Creatures built a sizable section for our visit despite not having school that day, and with it put on display some of the same great traditions we’ve come to enjoy during past visits. This section was around long before Battle of the Fans, and would be just as great even if it wasn’t competing regularly to be known as best in the land.

Why we’re fans: It’s hard to watch the Creatures do their thing and not think it would be fun to be a part. Ask Petoskey – watching West at a game last season helped motivate the Blue Crew to get back in the game this winter. The Creatures are loud, they’re together, the chants and cheers they do are all their own, and their most notable traditions also include the “Bucket Brigade” leaders who stand at the front and bequeath the honor from year to year. What we’ve noticed especially the last two years is how much West students love their school and community – and no wonder there’s a sense of pride that continues to get passed down to those who will fill the bleachers next.

Battle of the Fans champion: Frankenmuth

What we saw: In some ways, what we saw resembled a lot of what we saw on our first BOTF visit ever in 2012 – a few hundred students making up at least half (or more) of the student body dressed up in sometimes ridiculous costumes putting on a dance party and singing along. Section leaders have played on successful teams in other sports, and it was obvious their competitiveness boiled over into this contest. But as much as Frankenmuth enjoys the thrill of the fight, cheerers simply were having fun – from the costumes to the songs, to the original cheers and well-placed side shows. Be it the fullback taking an imaginary football handoff and diving in to knock down 270 people, or the “fake” wrestling match complete with good guys and bad guys, foreign objects and a championship belt, we saw some things we hadn’t seen before – and will be laughing about for years to come.

Why we’re fans: At the end of the day, Battle of the Fans is about a few things – bringing together a large group of the student body and drawing that crew from all grades and social groups, cheering classmates the right way with sportsmanship, and having the kind of fun that would make someone on the other side of the gym wish he or she could be a part. This year, Frankenmuth is that section – be it for the student from a rival school who shows up and always seems to know the theme of the night, or the parents across the floor during our visit who also got into “Costume Night’ and showed up in half-German and half-basketball garb. Frankenmuth’s student section no doubt riles up fans from opposing sides – but from a wider view, it’s a good bet those across the floor would love to join in, or hopefully start the same success story at their schools.

"It shows we give our student athletes a lot of support, and certainly we encourage kids that it's OK to be different," Webb said.

"I think it would be a lot more fun that whoever we're playing had just as good a student section as us. ... Hopefully this encourages other student bodies to participate in something like this at the other schools around us."

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.   

Check out below our stories and videos behind the finalists. Also, click to see student-produced videos from all sections that entered the contest. (Photos by Chip DeGrace.)



Boyne City

Read all about it: 5 Ways Boyne City's Ramblers Get Rowdy


Charlotte

Read all about it: 5 Ways Charlotte's Fight Club Soars


Frankenmuth

Read all about it: 5 Ways Frankenmuth is Flying High


Petoskey

Read all about it: 5 Ways the Blue Crew Has Us 'Believin'


Traverse City West

Read all about it: 5 Ways West's Creatures Continue to Crush

Heritage's Hawks Nest Wants You 'Hype'

February 5, 2019

By Geoff Kimmerly
Second Half editor

SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.

She found three huddled together and two more sitting with their parents. That was it.

How things have changed.

When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.

From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.

“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.

“Everyone’s just hype.”

We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.

We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.

Heritage’s Gameplan

Take some of these tips from the Hawk’s Nest:

Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.

Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.

Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.

Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.

Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”

Pregame Prep

Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.

Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.

Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.

Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.

At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.

There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).

This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.

“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.

“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”

“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”

Game Time

The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.

For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.

That wasn’t going to happen with Frank at the video controls.

He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.  

“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”

The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.

“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.

“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”

Postgame Analysis

We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”

Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”

One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”

The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”

Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.