A Narrower Scope to Target New Officials

October 12, 2012

By Rob Kaminski
MHSAA benchmarks editor

Several years ago, MHSAA schools received thousands of postcards imploring graduating student-athletes to “Stay in the Game” by registering as contest officials.

A miniscule portion of that quantity found its way back to 1661 Ramblewood Drive. It’s a better bet you are reading this issue of benchmarks on the rest, in the form of recycled paper.

The plan for 2012-13, then, was to move away from the mass marketing approach and narrow the scope with the help of school administrators. Each MHSAA member school athletic director was sent a memo last May, along with two registration invitations. The memo simply asked the ADs to identify two officiating candidates from the senior class and deliver the special registration form. Completed forms were returned to the MHSAA, which not only waived all sign-up fees for the student’s first year, but also set the rookies up with local associations and training opportunities.

“We took this approach as a more measured strategy knowing that officiating is not for everyone,” said MHSAA Assistant Director Mark Uyl. “Instead of marketing to everyone, we hoped that ADs would give serious time and thought in selecting two graduating seniors who seemed best equipped in terms of personality and comportment for officiating.”

Uyl set a modest goal of attracting 50 new officials through this program, and the Association is nearly halfway there at this printing, as 22 young men and women will make their first calls during the 2012-13 season.

Or, at least their first calls at the high school level. One of the “rookies” is Jake Hodges, who co-captained Grosse Pointe Woods University Liggett to the 2012 MHSAA Division 3 Ice Hockey title.

“I have been a USA Hockey ref for six years, and I plan to continue in college. It is good income,” said Hodges, who  also plans to work lacrosse. “I had planned to register anyway so the free registration was great. I expect to work often and continue to be a solid ref.  I also played lacrosse for four years and think that will allow for a good transition.”

The process has culled candidates from Michigan’s cities, suburbs and rural areas, from below and above the Mackinac Bridge.

“I have always been interested in officiating. The biggest incentive was the free registration,” said Negaunee’s Kevin Price, who registered in baseball, softball and basketball. “I hope this year will be a learning experience as I work games with long-time officials. As a player, I got to know many officials and we have become friends. The local officials in my area have done a great job giving me advice on my upcoming ‘rookie’ season.”

Many students registered for more than one sport, with a high of seven sports for Montrel Hill of Melvindale.

Early returns give Uyl and the MHSAA reason for optimism.

“We will continue this incentive plan again next year as we try to grow the pool of new, young officials,” Uyl said.

PHOTO: Jake Hodges (center) hoists the MHSAA Division 3 championship trophy after his Grosse Pointe Woods University Liggett team claimed the title in March. 

NOTE: This is the third installment in the series "Making – and Answering – the Call" detailing the careers and service of MHSAA officials. Click the links below to view the two. 

Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.
That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.
But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.
For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.
A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.
But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.
Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.