Sparrow to Present MHSAA Hoops Finals
March 15, 2016
By Geoff Kimmerly
Second Half editor
Sparrow Health System of Lansing, a provider of medical expertise and information to Michigan High School Athletic Association schools, their athletes, parents and staff, will serve as the presenting sponsor of this season’s Girls & Boys Basketball Finals to be played over the next two weeks.
Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier healthcare organization with more than 10,000 caregivers. Sparrow’s Sports Medicine division offers programs for athletes at all levels and includes primary care physicians, orthopedic surgeons, physical therapists and athletic and performance trainers.
The MHSAA Girls Basketball Finals will begin with Semifinals this Thursday (March 17) and Friday, with all four Finals on Saturday. The Boys Basketball Semifinals and Finals will be played next week, March 24-26. All games will be played at the Breslin Student Events Center at Michigan State University.
Sparrow lends its expertise through the MHSAA Website and on-site at various MHSAA tournament events. Resources from Sparrow staff, including information on current health and safety topics and trends, are accessible online through the Health & Safety page of the MHSAA Website, where an “Ask the Expert” feature connects users with sports health-related questions to Sparrow Caregivers.
“Sparrow Health System’s contributions have allowed us to bolster our ability to provide assistance on health and wellness topics to our athletes, parents, coaches and administrators,” said John E. “Jack” Roberts, executive director of the MHSAA. “We are pleased to have Sparrow involved with two of our most attended events and the opportunities they provide to make contact with many of our constituents.”
The Girls and Boys Basketball Finals weekends drew a combined 62,654 fans in 2015.
In addition to its presence at MHSAA Tournament events, Sparrow also provides speakers at MHSAA functions and events throughout the state, offering guidance on health issues for student-athletes. Sparrow physicians have spoken during MHSAA staff training sessions, Student Advisory Council meetings and athletic director orientations.
“Sparrow is proud to be the official health system of the MHSAA,” said Michael Shingles, D.O., Sparrow Sports Medicine medical director and team orthopedic surgeon for Michigan State University. “We provide some of the most advanced care in the mid-Michigan region and world. We are particularly excited to have a new Sports Medicine practice specifically for athletes like those participating in the high school basketball playoffs at the Breslin Center.”
Sparrow is mid-Michigan’s premier health care organization and includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Physicians Health Plan, Sparrow Physicians Health Network, the Sparrow Medical Group and the Michigan Athletic Club. Sparrow is affiliated with Michigan State University’s three human health colleges. Through these partnerships and the dedication of 10,000 caregivers, Sparrow pursues a vision to be nationally recognized as a leader in quality and patient experience.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.