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Scholars & Athletes 2019: Class A
By
Geoff Kimmerly
MHSAA.com senior editor
February 18, 2019
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association has selected 13 student-athletes from Class A member schools to receive scholarships through the MHSAA/Farm Bureau Insurance Scholar-Athlete Award program.
Farm Bureau Insurance, in its 30th year of sponsoring the award, will give $1,000 college scholarships to 32 individuals who represent their member schools in at least one sport in which the Association sponsors a postseason tournament. The first 30 scholarships are awarded proportionately by school classification and the number of student-athletes involved in those classes; also, there are two at-large honorees who can come from any classification.
Students applying for the Scholar-Athlete Award must be carrying at least a 3.5 (on a 4.0 scale) grade-point average and have previously won a letter in a varsity sport in which the Michigan High School Athletic Association sponsors a postseason tournament. Other requirements for the applicants were to show active participation in other school and community activities and produce an essay on the importance of sportsmanship in educational athletics.
Each of the scholarship recipients will be honored at a halftime ceremony during the Class C Boys Basketball Final, March 16, at the Breslin Student Events Center in East Lansing. Commemorative medallions will be given to the finalists in recognition of their accomplishments.
The Class A Scholar-Athlete Award honorees are: Alma Cooper, Okemos; Alexa Easter, Ann Arbor Pioneer; Chloe Idoni, Fenton; Adele Kemp, Greenville; Jade Turner, Traverse City Central; Audrey Whiteside, East Grand Rapids; David DeBacker, Detroit Catholic Central; Matthew George, Novi; Trey Mullins, Novi; Nolan Rich, St. Joseph; Avery Robinson III, Wyoming; Edward Roe, Traverse City Central; and Michael Song, Troy.
Overviews of the scholarship recipients of the Class A Scholar-Athlete Award follow. A quote from each recipient's essay also is included:
Alma Cooper, Okemos
Playing third season of varsity basketball and played three of varsity volleyball and will run her fourth of track & field this spring. Earned all-league recognition this fall for volleyball and has helped volleyball and basketball teams to District titles and track team to a league championship. Also earned all-conference in track and all-conference all-academic in all three sports. Served as volleyball team captain as a senior and team manager as a sophomore while missing season with an injury. Serving as student body representative at district’s school board meetings and participating in second year of National Honor Society. Serving as clothing drive director for nonprofit supporting victims of human trafficking and was named finalist for community’s “Pass it Forward” award. Finished runner-up for 2017 Miss Michigan Teen USA. Participated in choir/drama for two years, earning all-state honors for choir and singing in Europe for six weeks with Blue Lakes International Choir. Participates in school’s United in Social Progress club and selected to speak at teen girls conference. Selected to attend West Point’s elite leadership seminar; will attend the U.S. Military Academy at West Point and study life science.
Essay Quote: “Sportsmanship in educational athletics teaches young men and women how to celebrate others’ successes and learn from the lessons brought through losses. High school volleyball has allowed me to grow not only as a player but as an individual, respecting others in times of defeat and looking past unimaginable past conflicts to uphold my poise and grace.”
Alexa Easter, Ann Arbor Pioneer
Ran three seasons of varsity cross country and will run her fourth of track & field this spring. Earned all-state honors in track and helped team to Lower Peninsula Division 1 championship in 2017. Also earned all-state academic honors. Served as cross country co-captain this past fall. Earned AP Scholar Award. Participating in third year of National Honor Society and fourth of student council, serving the latter as part of the philanthropy committee. Served as Link Crew leader and participated in multiple volunteer projects. Co-founded PiHi Engineering Club and served as board member and director of community outreach for WSTEM Club. Earned National Certificate of Distinction from National Center for Women in Information and Technology and received bronze medal in national French contest. Gave talk at Ann Arbor TEDxYouth event. Will attend Barnard College of Columbia University, but remains undecided on what she will study.
Essay Quote: “The moral question was larger than the possibility of a win. How would I feel had I won by playing dirty? What is a victory if it is obtained unfairly? My experience with educational athletics has trained me to see that, even in a high stakes situation in which triumph is just within reach, a win is never worth compromising my values.”
Chloe Idoni, Fenton
Playing fourth season of varsity basketball and played four of varsity volleyball. Also played varsity soccer as a junior and participated in varsity track & field as a sophomore. Earned all-state recognition in volleyball and basketball and all-league honors all four year of volleyball and first three of basketball, senior season pending. Served as team captain of both teams. Participating in second year of National Honor Society and carries a 3.9 grade-point average. Participating in fourth year of school’s captains club and serving second as part of MHSAA’s Student Advisory Council. Named all-state academic scholar and has participated in a number of volunteer projects including with Salvation Army, Special Olympics and Wreaths Across America. Will attend Ferris State University and study business.
Essay Quote: “In fact, many people do not even realize they are demonstrating good sportsmanship when they do it. Good sportsmanship is not just the conscience acts like telling a player they had a great game or reaching your hand out to help the opponent up, but it is as simple as three values; patience, humility, and respect. These values are not commonly associated with sportsmanship, but will teach you the values you will use for the rest of your life.”
Adele Kemp, Greenville
Playing fourth season of varsity basketball, ran four of varsity cross country and will participate in fourth of track & field this spring. Earned all-state recognition in basketball and made all-league first team her first three seasons with fourth pending; also earned academic all-state. Served as captain of all three teams multiple seasons. Serving fourth year as class president and participating in fourth year of National Honor Society. Earned recognition for carrying grade-point average above 3.9 through first three years of high school. Earned first place in state DECA competition and placed top 50 in international competition. Served on Greenville Area Youth Advisory Council and currently as Greenville Education Foundation representative. Volunteers in multiple efforts including as youth sports official. Will attend Northwood University and study entertainment, sport & promotion management.
Essay Quote: “Sportsmanship, to me, goes hand-in-hand with signing up for the sport. I fell after finishing a race in track and a girl helped me up. It turned my mood from upset and embarrassed to comforted; everyone should feel that way. During basketball games, every time a player hits the floor around me, I believe that even though we are playing against each other, we are still trying to do our best and achieve similar goals. It is important to extend a helping hand.”
Jade Turner, Traverse City Central
Participated in three seasons of varsity swimming & diving and three of varsity track & field. Qualified for MHSAA Finals in diving three years and reached championship round as senior in the fall. Served as co-captain of swimming & diving team. Earned AP Scholar with Distinction. Participating in second year of National Honor Society and as secretary, and fourth year studying in school district’s enhanced science, math and technology program. Playing fourth year in orchestra and serving as co-president; earned placement as first-chair violist and advanced to state level as part of quartet and philharmonic orchestra. Participated two years with Academic WorldQuest team, earning fifth-place regional finish. Will attend University of Michigan and study business and history.
Essay Quote: “Sportsmanship in educational athletics has taught me how to make personal connections wherever I go. Not only has this been important in everyday communications, but it will also help me in my professional career. As I move on to college, I plan on studying and finding a career in business, where making connections is vital to success. My athletic career in high school may have been brief, but the impact that sportsmanship has had on me will last a lifetime.”
Audrey Whiteside, East Grand Rapids
Ran four seasons of varsity cross country and will play her fourth of varsity lacrosse this spring. Ran with her team at four MHSAA Cross Country Finals and helped EGR win Lower Peninsula Division 2 championship in the fall, serving as team captain and earning all-state and all-state academic honors. Helped lacrosse team to reach at least Semifinals all three seasons and win the 2016 Division 2 championship, earning all-state honors multiple seasons and serving as captain and earning all-state academic as a junior. Serving as senior class treasurer, yearbook editor-in-chief and president of yoga club, and started and co-owns local youth lacrosse academy that enrolled 30 athletes its first year. Selected to attend West Michigan Sports Leadership Conference and Jostens Renaissance Leadership Workshop. Will attend Central Michigan University and study nutrition and sports marketing.
Essay Quote: “Sportsmanship is an innate virtue of a true leader. They do not have to talk about it or expect to receive accolades for their actions. Sportsmanship is the humble, unexpected acts that are done every day to make lives better. It doesn’t matter where it happens; it can be in the classroom or on the playing field. Sportsmanship is that intangible asset that stays with you forever.”
David DeBacker, Detroit Catholic Central
Dove four seasons with the swimming & diving team, winning league championships and qualifying for MHSAA Finals his first three seasons (with fourth pending) and earning all-state all three seasons. Also served as team captain. Named National Merit Scholarship finalist and participating in second year of National Honor Society. Participating in fourth year on school’s academic team and earned Certificate of Special Congressional Recognition for achievement. Selected for Boy Scouts Order of the Arrow, completed Eagle Scout project and served as senior patrol leader. Participating in fourth years of Shamrock Voice debate program and Art Club and served as president of latter for two years. Will attend University of Notre Dame and study architecture.
Essay Quote: “In regards to bad sports, it takes one to know one. Admittedly, I was that kid in gym class who treated every day like it was the Olympics. Looking back on my time in elementary school, I realize how much of a nuisance I was to those around me. Bad sportsmanship brings everyone down. I am ashamed of how I acted in the past, and I use those experiences and memories as a model of how to not behave. As I grew in maturity, I’ve thankfully realized the error of my ways, committing myself to honesty, respect, and courtesy in athletics.”
Matthew George, Novi
Played two seasons of varsity football and is competing in his fourth of varsity wrestling. Earned multiple all-league and all-District awards for wrestling and was football team’s leading tackler as a senior. Served as captain multiple seasons of wrestling and as football captain for varsity and both subvarsity teams during his four seasons in the sport. Earned Boy Scouts rank of Eagle Scout and served as troop’s senior patrol leader. Participating in a variety of volunteer projects including through church, The Greening of Detroit and Miracle Softball League assisting children with disabilities. Participated in theater as a senior and robotics as a freshman. Will attend University of Michigan and study electrical engineering.
Essay Quote: “When I think of sportsmanship, I think of how a person chooses to react to a situation. When some think of sportsmanship they often refer to how someone treats their opponent. This is an accurate definition, but it’s too narrow. I have come to realize good sportsmanship really starts from within your own team. If you can't treat your teammates positively, you will never do so with your opponents. … Once you embrace positivity there is no longer room for the negative – these are the kind of teams that have good sportsmanship.”
Trey Mullins, Novi
Ran four seasons of varsity cross country and will participate in fourth of track & field this spring. Served as captain for both teams and earned all-conference, academic all-conference and academic all-state honors for cross country, helping team to high of fourth-place finish at 2016 Lower Peninsula Division 1 Final. Also participates in Novi Unified Sports basketball program mentoring special needs classmates. Serving fourth year on student council, this school year as secretary, and participating in third year of National Honor Society this year as vice president. Also serving as Spanish Club president and fundraising chair for Health Occupations Students of America chapter, earning regional and state recognition for his achievements in the latter. Competes in Mock Trial and as part of school’s Forensic Science team, and named Distinguished Scholar at National Youth Leadership Forum: Law & CSI. Participates in church youth group and various volunteer efforts. Will attend University of Dayton and study accounting.
Essay Quote: “Over the course of our (Unified) season there began a trend when we played other teams in the league: sportsmanship. No matter the intensity or the score of a game, players would give the ball back to one another to shoot if they missed many times. It was obvious to most that we were playing for more than just a game.”
Nolan Rich, St. Joseph
Ran four seasons of varsity cross country, participated in two of varsity track & field and one of varsity swimming & diving. Earned all-conference honors in track and academic all-state in both cross country and swimming & diving. Helped cross country team to MHSAA Finals in 2016 and served as team captain this past fall. Named National Merit Commended Scholar and has advanced to second round of Michigan Math League test. Serving as class vice president and part of student senate, and participating in second year of National Honor Society. Participating in fourth year of Model United Nations – this year as president – and competed at American Chemical Society US National Chemistry Olympiad. Playing fourth year of marching and concert band, serving as drum major this year. Earned Boy Scouts Star rank. Will attend University of Michigan and study chemical engineering.
Essay Quote: “During the race, the people wearing different colors than me are a target, a goal to pass. But after crossing the finish line, I find that the connection I’ve formed with the guys next to me is not found anywhere else. No matter what jersey someone is wearing, we all push up the same hills, slosh through the same mud, and love the same sport.”
Avery Robinson III, Wyoming
Played three seasons of varsity tennis and will play third of varsity golf and participate in fourth of track & field this spring; also played two seasons of subvarsity basketball. Earned all-conference and served as team captain in tennis. Received AP Scholar Award. Participating in second year of National Honor Society, this year as president, and also is an officer in school’s Key Club. Playing fourth year in marching and jazz bands; received 1st division rating at district jazz festival all four years of high school and served as marching band drum major this year. Participated in two years of Science Olympiad, earning multiple regional placings. Participating in second year of Alpha Initiative Leadership Group and first of Business Professionals of America. Will attend University of Michigan and study social sciences or pre-law.
Essay Quote: “Sportsmanship is not only a way to respect others, it teaches you how to hold yourself accountable for your actions. Sportsmanship is a way of life. Being a good sport when you win helps develop humility, and being a good sport when you lose develops respect. Sportsmanship goes beyond sports. ... It teaches the youth how to carry themselves and maintain outstanding character that will lead them to success in every aspect of their life.”
Edward Roe, Traverse City Central
Participating in fourth season of varsity skiing, ran three of varsity cross country and will take part in fourth of track & field this spring; also mountain bikes competitively. Helped cross country team to MHSAA Finals this past fall and served as team’s co-captain. Won 2018 Michigan Cup junior men ski championship. Named National Merit Scholar semifinalist, and Michigan Mathematics Prize finalist three times. Participating in third year of National Honor Society. Playing fourth year in marching, jazz and concert bands and earned top ratings in state solo and ensemble competition. Earned Boy Scout’s designation of Eagle Scout and selected to Order of the Arrow. Served as president of ATLAS Space Explorers chapter and serving as co-president of Students for Environmental Activism club. Will attend Cornell University and study physics and mathematics.
Essay Quote: “Sportsmanship between teammates builds confidence and a will to win, fueling healthy competition and driving athletes to push the limits of what they can do in the face of pain and fatigue. When students find out that they have a greater athletic potential than they ever realized and develop the habit of giving their best effort every day for their sports teams, they are also building the mentality necessary to be a successful student, employee, and citizen.”
Michael Song, Troy
Played four years of varsity tennis and will participate in second of varsity track & field this spring. Received first or second-team all-state tennis honors the last three seasons and helped team to top-five Finals finishes all four years. Served as team captain. Named AP Scholar and National Merit Commended student. Earned semifinalist award finishing among top 10 percent on U.S. Biology Olympiad exam, and qualified for national Chemistry Olympiad exam. Earned DECA state championship and qualified for international competition, and also made state finals for Health Occupations Students of America competition. Participating in second year of National Honor Society. Serving fourth year as school representative for Council of Asian Pacific Americans. Played solo piano performance at Carnegie Hall in New York. Will attend University of Michigan and study business and finance.
Essay Quote: “In seasons where underlying hatred abounded, I dropped splashes of change each time I entered the court. Small talk and passing compliments during matches eased tensions, breaking down the barriers between teams. Often times, I came out of matches happy – regardless of a win or loss – to have a new friend off the court. Moments like these have ingrained into my memory and make me thankful for the dedication I've put into tennis.”
Other Class A girls finalists for the Scholar-Athlete Award were Anna Scott, Ann Arbor Huron; EmJ Rennich, Ann Arbor Pioneer; McKenna Evans, Battle Creek Lakeview; Ariella Cuellar, Bay City Central; Emily Moriartey, Davison; Ellie Timmons, Davison; Lexi Loehfelm, Grand Rapids Forest Hills Northern; Addison Irish, Hudsonville; Maya Albright, Midland; Mariella Simoncini, Northville; Claire Wan, Northville; Yveloute Rea, Petoskey; Elizabeth Bulat, Rochester; Megan Corbe, St. Joseph; Cailey Rooker, St. Joseph; Madeline Purvis, Troy Athens; Madeline Rehm, White Lake Lakeland; and Megan Morehouse, Zeeland East.
Other Class A boys finalists for the Scholar-Athlete Award were: Colin Czajkowski, Brownstown Woodhaven; Joseph Hardenbergh, Detroit Catholic Central; Keegan Koehler, Detroit Catholic Central; Ryan Marra, Detroit Catholic Central; Jack Killian, Fenton; Noah Stout, Grand Rapids Forest Hills Central; Ryan Downey, Grosse Pointe South; Michael Willard, Grosse Pointe South; Samuel Martens, Holland; Carson Currie, Lapeer; Noah Kinnucan, Muskegon Mona Shores; Daniel McLaughlin, Northville; Carson Krumm, Okemos; Harrison Poeszat, Orchard Lake St. Mary's; Parker Raymond, Rochester Adams; John Tisch, Utica; and Trent Farquhar, White Lake Lakeland.
The Class C and Class D scholarship award recipients were announced Feb. 5, and the Class B honorees were announced Feb. 12.
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The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
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Johnson Served as Storyteller, Guardian
January 5, 2021
By Geoff Kimmerly
Second Half editor
Promoting the value – and values – of school-based sports.
No statement more completely, or succinctly, explains the mission of the Michigan High School Athletic Association.
Those words were sparked in the mind of John Johnson, and also might best describe his work for the MHSAA over more than three decades – which concluded with his retirement Dec. 18.
Johnson’s official title for most of his tenure was communications director, by which he designed and delivered the message of the MHSAA’s work. A more suitable title might have been “guardian” – Johnson in 1987 joined the then 62-year-old organization and became keeper and protector of all the MHSAA had been and was becoming under its recently-hired executive director, Jack Roberts.
More than 33 years later, “JJ” has stepped away as the pioneer in his field and having impacted multiple generations of Michigan high school and middle school athletes in ways that will continue. Whether as the coiner of memorable slogans, the voice explaining the nation’s first elaborate sportsmanship effort or detailing the MHSAA’s work for its schools during tougher times, or simply as the narrator passing on some of the good stories the bubble up from every season, Johnson daily worked to keep those who follow school sports in the know.
“Being the voice, and having to be the face a lot, is something that came with the territory – somebody had to be the storyteller. And while you can be prideful about that, the important thing is still the story,” Johnson said. “I’ve said it a lot: I was the lucky guy who got the job. Because the story was there to be told, the work was there to be done.”
Thousands upon thousands of times over the years, Johnson did that work with enthusiasm and grace. Most visibly, it came in front of a TV or radio microphone, or as quoted in your local newspaper and media nationwide. He has been the drive behind the MHSAA championship games watched annually on TV and online, and the messenger via various campaigns delivering the good news of why school sports are vital for kids and communities.
Serving as that storyteller, Johnson has never been one to tell much of his own. But there is no shortage of storytellers who have benefitted from Johnson’s wisdom and tutelage over the years – and we were enable to enlist a few to paint a more vivid picture as we recount at least a glance of what Johnson has meant to the MHSAA and its schools over these many years.
***
“The measure of all of us is what we leave behind. Those with whom we’ve been in contact. Those we’ve lifted up along the way. And by that measure, we are witnessing the end of a spectacular career. I’ll take away from all the exchanges, the ready smile, the encyclopedic knowledge that JJ possessed and the sense of calm within the frenzy. It was invaluable to those who popped into his world only a few times a year. John Johnson has left very large shoes in East Lansing.”
– John Keating, longtime FOX Sports Detroit anchor and host for many MHSAA Football and Basketball Finals
***
First and 1 of a Kind
Jack Roberts became the fourth full-time executive director of the MHSAA during the summer of 1986. He brought an emphasis on communication, and “communications director” became the first position he created in East Lansing.
Johnson in 1987 became that first communications specialist at the MHSAA, beginning a long last stop during a run in sports that Johnson began as a student at Mount Pleasant Sacred Heart, about an hour’s drive north of Lansing.
Johnson hadn’t played sports at Sacred Heart, but had taken part in just about every other way possible for a student. He was a team manager, statistician, student trainer, and picked up part-time sports writing work at the former Mt. Pleasant Daily Times. He wrote a series while still in high school on the creation of the MHSAA football playoffs, which were set to kick off in 1975, and that series was syndicated among the newspapers in the Daily Times’ chain. As a student, Johnson moved on to Michigan State University where he majored in journalism, and again he was published and syndicated by the Daily Times – this time for a series on how game officials were being trained by state associations, including the MHSAA.
That series foreshadowed the work he would take up a decade later – it closed with a piece on poor spectatorship toward officials. (Coincidentally, the collection of stories had been clipped and saved by the MHSAA executive director at the time, Vern Norris. The file found its way to Roberts, who eventually found out he had just hired the author.)
Also having served as a student assistant in the MSU sports information office, Johnson began his communications career at Albion College in 1978 as an assistant in the college relations office with responsibility for publicity for the college’s 17 athletic teams. (He didn’t graduate from MSU until 1979, but received two days off per week to get back to East Lansing for classes. He also served as a radio voice for Albion High games on the side.) Johnson moved on to brief stints in the news department with WITL Radio in Lansing and as an intern in the Office of Public Affairs at Ferris State University before landing with the Western Michigan University sports information department as an assistant director.
That led to a three-year stint as an assistant sports information director at Indiana University, where his responsibilities included serving as SID for coach Bobby Knight’s men’s basketball program. Johnson also assisted with press operations at the 1984 U.S. Olympic Basketball Trials hosted by IU. Johnson then left Indiana in January 1986 for a promotions position at Michigan Farm Bureau.
Six months later, his eventual journey to the MHSAA accelerated.
Roberts was hired during the summer of 1986, and not long after he asked MSU sports information director Nick Vista who had been his best student assistant of the past decade. The answer: John Johnson.
Johnson and Roberts met multiple times over the next many months, and Roberts made his choice.
“From the first moment I sat down with Jack Roberts, I knew I wanted to be here,” Johnson said. “The way he talked so passionately about high school sports, and the values of high school sports. … I saw the opportunity to take Jack’s vision and run with it.”
The day before the announcement of Johnson’s hire was to be made, Roberts asked Johnson to come with him to Grand Rapids to watch South Christian basketball star Matt Steigenga (later of MSU and the NBA) – but Johnson couldn’t go because his wife Suzie had gone into labor with their first of two children.
But a little more than a month later, Johnson started at the MHSAA on April 1 – and that came with plenty of jokes on its own.
Yet while Johnson had to miss that trip to Grand Rapids, he and the executive director would get plenty of car time together – to the benefit of the MHSAA’s member schools. To introduce themselves to statewide media, Roberts and Johnson did a driving tour to visit all of them, touring their offices, talking to them about MHSAA initiatives and asking how Association staff could better assist the media in its work. Those drives also allowed them to dream up together “the kinds of things that were unveiled over time,” Roberts recalled.
“We talked so much those first 15 years, we could intuit each other’s thinking the last 15 years,” added Roberts, who retired from the MHSAA in 2018. “We didn’t spend nearly as much time together, but we didn’t need to.”
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“John Johnson has positively influenced so many more people than he knows and more than anyone realizes. It starts with the thousands and thousands of people who have been able to watch high school sports on the web throughout Michigan. Live-streaming of games has really come to the forefront due to the pandemic, but he was on top of this innovation nearly a decade ago when it was just in the early idea stage. He has been the person who orchestrated and led the countless schools across the state who started streaming their games in the past several years.
“JJ has also impacted numerous student journalists who wanted to learn the craft by covering high school games. He has always been SO supportive of these aspiring broadcasters and writers and reporters, affording them the opportunities to cover high school championships on the biggest stages, and treating those students the same as their professional peers. The students got to be on the turf at Ford Field and in the postgame press rooms, even if their school's team wasn't involved in the game! All they had to do was ask for credentials, and he granted them time and time again.
“JJ's influence also touched those of us who work for the MHSAA in a freelance fashion at various championship events. He has helped so many of us become better communicators, announcers, statisticians, and more. He was always willing to provide feedback & opportunities to learn, and he served as our leader who was always accessible morning, noon, and night. He pushed us to be our best every game, just as the athletes were trying to be their best. It's been my pleasure to work for him as a PA announcer for several years now, and I tried to be perfect every single time because I knew he was listening and because I wanted to do well for him.”
– Roger Smith, advisor for Lake Orion High School’s nationally award-winning School Broadcast Program and public address announcer for MHSAA Finals
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Telling the Story
In Roberts’ eyes, a few campaigns from his and Johnson’s time together stand out most.
• Promoting the Value – and Values of High School Sports. “I came in with “School Sports – the other half of education” but that wasn’t as good,” Roberts said. … (His words) caught our brand much better.”
• Good Sports are Winners. The MHSAA launched a sportsmanship initiative a few years into their tenures that was “unparalleled” nationally, per Roberts’ description. “Before sportsmanship was an 'in thing' to talk about, John and I were talking about it.” Johnson created all of the print and broadcast materials designed to promote improving sportsmanship, and his work helped make Michigan not just the leader but a voice nationally on the topic.
• Safer Than Ever. The campaign, stretching over much of the last decade, explained that high school football – for a variety of reasons – is safer than it has ever been. Johnson worked with the Michigan High School Football Coaches Association to build the messages and promote them at a time when injury fears were regularly headlining media coverage.
“John made our ideas visible and practical. People would put them together at the league level and school district level,” Roberts said.
“To narrow (his work) down to three is unfair to him because he did a thousand things.”
And in a number of roles. Johnson started as communications director, picking up along the way responsibilities in information technology, marketing, merchandising and more. Everything from daily media questions to maintaining the MHSAA record book (and serving on the National Federation of State High School Associations (NFHS) national record book committee) fell onto Johnson’s desk, and just about any message read at any game by a public address announcer was his work. His final years were as “all things broadcasting” as Johnson served as the MHSAA’s first director of broadcast properties – an all-encompassing title that included all-encompassing responsibilities.
The MHSAA provides video broadcasts of nearly all of its MHSAA Finals – including football and basketball with FOX Sports Detroit – and Johnson has navigated the growth of those opportunities. Same with the MHSAA Network’s audio offerings during championship events, and his voice has been heard weekly during “This Week in High School Sports” which is aired as part of programming by more than 100 radio stations statewide.
The most significant advance under his guidance over the last two decades has been the School Broadcast Program, begun for MHSAA schools during the 2008-09 school year. The MHSAA relied on that knowledge in playing a leading role last decade in the formation of the NFHS Network – the nationwide digital home for live and on-demand high school events – and it’s not unusual for Michigan SBP schools to broadcast upwards of 500 events per week via the network.
“What people don’t necessarily know is John is the pioneer in this field,” MHSAA Executive Director Mark Uyl said. “The way he shaped this job over the last 30 years has been extraordinary – and has become the model for the 49 other states.”
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“I’m sure that with me, JJ had to do things he never had done with anyone else – I was pregnant three straight schools years. The accommodations for me, even as just a female, it was kinda crazy especially in the 1980s. But when I was pregnant, I couldn’t walk up stairs, and he always would make special concessions for me, (like to) try to find bathrooms for me. There were so many media, and there always had to be exceptions, but he always had to take special care for me, and I’m so thankful for what he did. We laugh about that stuff all the time.
“I remember too, I had a tragedy in my family one year, and I know he was busy at the Finals, but he took me (aside), sat there and cried with me and talked with me. He took time out of his way. He treated me professionally, like everyone else. But as a person, he has such a gift to connect with people.”
– Jane Bos, longtime prep sports editor for the Grand Rapids Press and 2008 recipient of MHSAA Women In Sports Leadership Award
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More than Scratching the Surface
The work Johnson pioneered at the MHSAA goes on. Formerly a staff of one (with help from valuable volunteers including long-time postseason assistant Walter Dell) now includes a team of employees to handle the media relations, publications, broadcasting, marketing and other messaging needs.
While making the rules for school sports remains the top priority for the MHSAA, telling the story of their importance in students’ lives comes in a close second – and Johnson has written at least the first chapters of the book.
“It needed to be done; the Association had to take bigger steps into the communications world. And thanks to Jack Roberts, it did. I was the lucky guy who landed in the chair,” Johnson said.
But again, that is simply scratching the surface. We’ll end with longtime Detroit Free Press sportswriter Mick McCabe taking a last deep dive.
I first met John Johnson in the late fall of 1977.
He was a student at Michigan State and worked in the sports information office. I was a sports writer for the Detroit Free Press, covering MSU basketball, featuring JJ’s brother, Earvin.
Well, maybe Earvin and JJ weren’t exactly blood relatives, but they were both fun to be around and each had a profound effect on my life.
No, really.
When watching the Spartans back then you knew you were watching someone special, which is why they called him Magic.
No one ever used the word magic in describing JJ, but he was young and enthusiastic and sociable while he learned the tricks of the trade under the watchful eyes of Fred Stabley Sr. and Nick Vista, the absolute best sports information directors in the country.
That is why I knew JJ would be such a good fit at Albion College, which just so happened to be looking for an SID when JJ was graduating from MSU.
JJ was exactly what Albion needed and did an excellent job and soon JJ’s career was off and running.
Somewhere along the way JJ landed at Indiana University where Bob Knight learned to tolerate JJ. If you’ve ever met Knight and understand his relationship with other human beings, you know that is like saying JJ and Knight were besties.
That was reinforced in the spring of 1984 when I spent almost two weeks in Bloomington covering the U.S. men’s Olympic basketball trials and interacted with JJ on a daily basis.
In the spring of 1987 JJ accepted a job with the Michigan High School Athletic Association. It was a job that hadn’t existed before JJ came riding into town.
Jack Roberts was in his first year as the MHSAA’s executive director and JJ was one of his first hires. He was also one of his best.
JJ was hired as the MHSAA’s first communications director. Before JJ arrived the words “communication” and “MHSAA” had never been used together in the same sentence.
If a member of the media had a question for the MHSAA chances are good it would never be answered.
That changed the minute JJ was hired. If he didn’t know the answer, he got the answer for you. And if you needed to speak with someone about a particular question, JJ got you to that person.
It wasn’t JJ’s job to do our job for us, but the thing we didn’t want was for him or someone else from the MHSAA to get in the way of us doing our job.
Not only didn’t JJ get out of the way for us, he helped us and made our jobs easier with the way he ran communications for the MHSAA.
A few weeks ago, with JJ’s imminent retirement growing closer, someone asked me to describe the worst phone call I received from JJ, one in which he was irate with something negative I had written about the MHSAA.
Certainly, he assumed, over 34 years there had to be many such phone calls.
He was genuinely surprised to learn it never happened. Not even once.
JJ knew that the media has a job to do and his job didn’t require him to complain when something negative about the MHSAA was written. I’m certain it was a lesson he learned from Stabley and Vista, who operated the same way.
As far as I know, the only times JJ ever called a member of the media after a negative story was when the reporter had the facts wrong. His call just pointed out the errors and he left out the tongue lashing.
JJ was the consummate professional in doing his job and he did it better than anyone else.
There is no way I am going to describe JJ’s job performance at the MHSAA as magical, like Earvin’s, but it was pretty darn close.
PHOTOS: (Top) MHSAA Communications Director John Johnson kneels at midcourt at The Palace of Auburn Hills in 1990 having designed the floor for that year's Basketball Finals. (2) Johnson, middle, wears the headset during a playoff production. (3) Johnson, right, coordinated media, announcing and stat-keeping among other areas during MHSAA events at the Breslin Center. (4) Johnson, far left, stands with (from left) MHSAA public address announcers Roger Smith, Erik O. Furseth, Tony Coggins and Steve Miller during a Baseball/Softball Finals weekend. (5) Johnson walks the turf at Ford Field during a Football Finals. (Photos from MHSAA archives.)