![Jon Ross](/sites/default/files/2021-02/210222_Ross_2H.jpg)
Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
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Girls Events Set Record in 2013-14
September 18, 2014
By Geoff Kimmerly
Second Half editor
Michigan High School Athletic Association postseason tournaments drew more than 1.4 million fans in 2013-14 for the 15th straight school year, keyed in part by record attendance at girls events.
Total attendance for 2013-14 was 1,423,229 fans, with 988,669 at boys tournaments and 434,560 spectators at girls tournaments. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
Total attendance did fall 10,127 fans, or 0.7 percent, from 2012-13. However, the girls tournament total broke a previous record set during the 2009-10 school year, with three girls sports setting overall attendance records: volleyball (101,654 fans), lacrosse (5,737) and competitive cheer (25,996). Boys and girls bowling tournaments, conducted simultaneously, also set an attendance record with 12,595 fans.
Cheer attendance increased for the 11th consecutive year and 2.8 percent from 2012-13; Cheer Finals attendance increased for the fifth straight year to a record 7,766 fans. The Boys Ice Hockey Finals also set a record with 14,595 fans, an increase of 1,690 over the previous year, while ice hockey’s total tournament attendance (60,778) was up 2.9 percent with increases at the Pre-Regional and Quarterfinal levels as well. Bowling, in addition to an overall attendance record, also saw a record for its Finals of 4,100 fans. The Baseball and Softball Finals, played at Michigan State University for the first time, did not set a record – but did draw 5,297 fans, a 29-percent increase from the previous season.
Attendance at boys tournament events fell to its lowest total since 1993-94, although the decrease from 2012-13 was less than one percent. However, football, despite a 1.5-percent decrease in attendance from the previous season, remained the highest MHSAA tournament draw for the seventh consecutive year with 392,069 fans. Football Finals attendance (52,409) rebounded 10.6 percent from 2012-13 after a similarly significant drop following 2011-12.
Boys Basketball Finals weekend attendance also bounced back significantly, with a 21.7-percent increase from the 2012-13 event to a three-day total of 42,373 fans at the Semifinals and Finals. Regional attendance also was up 4.8 percent, although overall boys basketball tournament attendance was down 3.2 percent to 308,205 fans. Girls basketball attendance was down 2.8 percent to 161,569 fans with Finals weekend attendance down 11.8 percent from 2012-13 – although the total Finals attendance of 16,763 fans in 2013-14 was the second-highest over the last four seasons, and attendance at Regionals and Quarterfinals increased from the previous girls basketball season.
Volleyball attendance increased 5.7 percent from 2012-13 while setting a District record of 68,447 fans, 16 percent more than the previous record set during 2011-12. Girls lacrosse bounced back from a slight drop in 2012-13 to set a record for overall attendance with 5,737 fans including a record for Semifinal attendance. Softball (3.7 percent to 42,242 fans), girls soccer (0.9 percent to 27,072) and girls swimming and diving (3.2 percent to 5,084) also saw attendance increases from 2012-13 – with girls soccer enjoying an 18-percent increase at the District level – while gymnastics (1,877) saw its lowest tournament attendance since 2007-08.
Five more sports saw attendance increases in 2013-14: Individual wrestling (49,037) was up 2.8 percent, boys lacrosse (7,726) was up 6.1 percent, baseball (47,540) was up 3.9 percent, boys and girls cross country (17,300) increased 1.9 percent and boys soccer (28,903) drew 35 more fans total than during 2012-13. Boys and girls cross country postseason events, like for bowling, are conducted simultaneously.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.