Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
Montrose Again SBP Program of the Year
By
John Johnson
MHSAA Communications Director emeritus
April 15, 2015
Capturing first place in three of five individual categories, Montrose High School repeated as the “Program of the Year” in the second annual MHSAA School Broadcast Program Excellence Awards for 2014-15.
The SBP Excellence Awards are underwritten by Herff Jones, which will award certificates and plaques to the schools which took individual honors, with the presentation dates and times to be announced.
Montrose took first place in Best Play-By-Play, Best Single Camera Production with PlayOn! Sports graphics, and the top two spots for Best Use of PlayOn! Sports Graphics. The program also took a second place for Best Produced Commercial/Feature and a third for Best Multicamera Production. Montrose also demonstrated during the school year a good blend of productions in a variety of sports covered and an overall command of the PlayOn! Sports software used for graphics and inserting commercials/features during the course of productions.
Other category winners were: Cedar Springs High School for Best Multicamera Production and Rogers City High School for Best Produced Commercial/Features.
Here is the complete list by categories of the schools and students being honored in this year’s SBP Excellence Awards:
Best Multicamera Production
First Place – Cedar Springs – Sam Owen, Sydney Dryer, Bryan Taylor, Alec Lachniet, Kaci Clark – Football game vs. Grand Rapids Northview.
Second Place – Cedar Springs – Rider Swanson, Sam Owens, Darrick Liggett, Kaci Clark, Cody Hoogerheide, Krystyn Messersmith – Football game vs. Ada Forest Hills Eastern.
Third Place – Montrose – Trey Schmitz, Andrew Morley, Amanda Ramsey, Nathan Brown, Eric Vandefifer, Brandon Smith – Genesee Area Conference Girls Competitive Cheer Finals.
Best Play-By-Play
First Place – Montrose – Eric Vandefifer, Trey Schmitz – Boys Basketball game vs. Lake Fenton.
Second Place – Rogers City – Casey Szatkowski – Girls Basketball game vs. Whittemore-Prescott.
Best Produced Commercial/Feature
First Place – Rogers City – Megan Brege, Heather Hentkowski, Ally Streich – Huron Halloween of Horror Feature.
Second Place – Montrose – Alyssa Bernard, Amanda Ramsey, Alicia Town, Allia Town – Sexual Assault PSA.
Third Place – Rogers City – Megan Brege, Heather Hentkowski, Ally Streich – Rogers City Girls Basketball Season Preview.
Best Single Camera Production with PlayOn! Graphics
First Place – Montrose - Trey Schmitz, Andrew Morley, Eric Vandefifer – Girls Soccer match vs. Hemlock.
Second Place – Rogers City – Brendan Koss, Sarah Meredith – Football game vs. Rudyard.
Third Place – Rogers City – Chandler Beland, Josh Foster – Girls Volleyball match vs. Posen.
Best Use of PlayOn! Graphics/Software
First Place – Montrose – Eric Vandefifer, Trey Schmitz, Andrew Morley, Griffin Powell, Bradley Payne – Boys Basketball game vs. Goodrich.
Second Place – Montrose – Eric Vandefifer, Trey Schmitz, Andrew Morley – Girls Basketball game vs. Lake Fenton.
Third Place – Rogers City - Victoria Bullock, Zachary Myers – Football game vs. Hillman.
The School Broadcast Program, powered by PlayOn! Sports, is a platform which schools can utilize to reach members of their community about activities taking place in their buildings, providing recognition for students while at the same time giving them hands-on opportunities to gain broadcasting experience and providing schools an opportunity to realize additional revenues for their programs.
Schools interested in becoming a part of the School Broadcast Program should contact John Johnson at the MHSAA Office.