Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
122 Schools Recognized as HEARTSafe
May 15, 2015
The Michigan departments of Health and Human Services (MDHHS), and Education (MDE); American Heart Association (AHA); Michigan High School Athletic Association (MHSAA); and Michigan Alliance for Prevention of Sudden Cardiac Death of the Young (MAP-SCDY) have awarded 122 schools in Michigan with the MI HEARTSafe School designation which recognizes schools that are prepared to respond to cardiac emergencies.
“Sudden cardiac death claims the lives of more than 300 Michigan children and young adults between the ages of one and 39 years of age each year,” said Dr. Eden Wells, chief medical executive of MDHHS. “Implementation of CPR and an automated external defibrillator (AED) within 3-5 minutes is crucial for increasing the chance of survival. Cardiac arrest is often unexpected and frightening, and I’m pleased to see so many of our schools taking preventative measures to address this health issue.”
Between 1999 and 2009 in Michigan, there were 3,134 young individuals between 1 and 39 years of age who died of sudden cardiac death. Of those, 246 were between 5 and 19 years of age. In its second year, the MI HEARTSafe Schools designation is Michigan’s commitment to reducing the number of sudden cardiac death in our youth. Last year was the first year of the program, and 40 schools were designated in Michigan.
“MDE is proud to support MI HEARTSafe schools,” said State Superintendent Mike Flanagan. “Ensuring schools are prepared for sudden cardiac emergencies through planning, training, and AEDs is an important part of having safer learning environments for students, staff, and the community.”
Public Act 12 of 2014 requires all schools (grades kindergarten to 12) to have a cardiac emergency response plan in place. This designation recognizes 122 schools that have taken steps above and beyond to prepare to respond in the event of a cardiac emergency, and is awarded for a period of three years. Click for the list of designated schools.
“The Michigan High School Athletic Association is proud to partner with the state of Michigan to promote the MI HEARTSafe Schools program,” said Jack Roberts, executive director of the Michigan High School Athletic Association. “It’s important we all do our part to help schools prepare for unexpected emergencies to keep children in our communities safe.”
In order for a school to receive a MI HEARTSafe designation, it must perform at least one cardiac emergency response drill per year, have a written medical emergency response plan and team, have current CPR/AED certification of at least 10 percent of staff, have accessible, properly maintained and inspected AEDs with signs identifying their location and ensure pre-participation sports screening of all student athletes using the current physical and history form endorsed by the Michigan High School Athletic Association.
Schools that meet all of the requirements will be able to apply for the MI HEARTSafe School designation each year. Click for more information about the MI HEARTSafe Schools program.