![Jon Ross](/sites/default/files/2021-02/210222_Ross_2H.jpg)
Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
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Girls Events Set Attendance Record
September 17, 2015
By Geoff Kimmerly
Second Half editor
Michigan High School Athletic Association girls postseason events enjoyed record attendance for the second straight school year in 2014-15 as nearly 1.4 million fans total took in tournament events for which attendance is recorded.
Total attendance for 2014-15 was 1,389,209 fans, with 926,099 at boys tournaments and 463,110 spectators at girls events. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
That total was down 31,518 fans, or 2.2 percent, from 2013-14. But that decrease was due mostly to a 20 percent drop in football attendance stemming from an uncharacteristically cold and snowy weekend for Pre-District games, and despite a slight uptick in MHSAA Finals attendance (53,494) in the sport for the second straight season to its highest total since 2011.
Attendance for Pre-District football games was down 45,663 fans (33 percent) from the same round of the 2013 Playoffs – although that one-weekend deficit was made up partially by an increase of 28,550 fans (6.6 percent) at girls events over the previous school year.
Two girls sports – competitive cheer and volleyball – plus the combined girls and boys bowling tournament set attendance records during 2014-15. Volleyball set a an overall attendance record for the second straight season, with 110,931 fans, and also set records at the MHSAA District and Regional levels. Cheer set records at the District and Finals levels and overall with 31,284 fans for the tournament – an increase of 20 percent over the 2013-14 season. Bowling set an overall attendance record for the fourth straight season, this time with 13,298 fans.
A number of other sports continued promising trends. The Baseball and Softball Finals, which showed a 29-percent increase from the previous year after moving to Michigan State University in 2014, experienced another boost this spring. The Girls Soccer Finals also moved to MSU, which attracted more fans total to the site that weekend; however, the combined attendance for Baseball, Softball and Girls Soccer Finals (16,310 fans) this spring was 29 percent higher than the 2014 combined total when girls soccer championship games were played at two other sites.
Baseball and Softball Regionals experienced their highest turnouts since the 1995 season, with baseball setting a record for that round with 12,297 fans. Girls Soccer Regionals also set a record with 11,228 in attendance. All three sports saw overall postseason attendance increases from the spring 2014 to 2015 seasons.
Both girls and boys basketball also enjoyed postseason attendance increases for the 2014-15 season; girls basketball had its most fans (171,665) since 2005-06, while the boys (320,908) welcomed the most since 2011-12. Boys soccer postseason games attracted 34,795 fans, up 20 percent from 2013 and the most since the 2008 season, and wrestling experienced upticks at both championship levels – the Team Finals attendance of 29,564 was the highest since 2011, and the Individual Finals total of 49,215 was that event’s highest since 2012. Boys swimming and diving and the combined track and field tournaments also enjoyed increased tournament attendance from the previous school year.