Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
MHSAA Attendance Posts 5-Year High
October 6, 2016
By Geoff Kimmerly
Second Half editor
Michigan High School Athletic Association postseason events enjoyed a five-year high in attendance in 2015-16 as two sports saw record fan turnout.
Total attendance for 2015-16 was 1,483,724 fans, an increase of 6.8 percent over the previous year. Girls attendance was 461,419, less than a percent lower than the record set in 2014-15 but still the second largest overall girls turnout since data was first tracked in 1990-91. Boys attendance was 1,022,305 fans, a four-year high helped notably by an increased football crowd last fall. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
The track & field and bowling tournaments, which include attendance for girls and boys events combined, set overall records. Track & field broke a 2011-12 record with 37,773 fans overall and a Regional record of 22,413, and bowling set an overall attendance record for the fifth straight season with 13,919 fans and a Regional record of 9,948.
Football attendance did rebound significantly after a snowy opening weekend in 2014 resulted in the lowest playoff attendance since the 256-team 11-player field was introduced in 1999. Overall football attendance jumped to a three-year high of 389,897, a 25.4 percent increase from the 2014 postseason and with increases seen at the Pre-District, District and Regional levels.
Ten more tournament series showed increases in total attendance over the 2014-15 school year: gymnastics (2.0 percent), softball (2.8 percent), baseball (0.5 percent), girls swimming & diving (12.7 percent), boys swimming & diving (14.6 percent), boys basketball (1.5 percent), girls and boys cross country (combined, 2.1 percent), boys soccer (2.4 percent), team wrestling and individual wrestling all saw increases in overall attendance from the previous school year. Volleyball fell just shy of equaling the previous year’s record, drawing 110,638 fans, a decrease of 293 from the 2014 season but still the second-most since records first were kept in 1990-91. Volleyball did, however, set attendance records at the Regional (26,445) and Semifinal (4,765) levels of the tournament.
Also of note:
• The Boys Basketball Finals draw of 47,407 was a five-year high and a 16.9 percent increase from 2014-15. The Girls Basketball Finals drew 22,301 fans, the most for a Semifinals/Finals weekend since 2004-05 and an increase of 12 percent over 2014-15. Girls basketball’s overall tournament attendance of 169,523 was a decrease of 1.2 percent from 2014-15, but still the second-highest attendance for the sport since 2005-06.
• Overall softball attendance increased for the third straight year to 44,515, the highest total since the record-setting spring of 1994-95.
• Boys Soccer Finals drew 4,906 fans, the most for that event since 2007-08.
• Coming off a record high in 2013-14 and then a sharp decrease the following year, the Ice Hockey Finals rebounded with 10,709 fans, a 7.9 percent increase from the winter before.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.