Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
MHSAA ‘AD Connection Program’ Debuts with Start of 2023-24 School Year
By
Geoff Kimmerly
MHSAA.com senior editor
August 7, 2023
A first-of-its-kind mentorship program is greeting more than 100 first-time high school athletic directors who are officially beginning their tenures at Michigan High School Athletic Association member schools with the start of the 2023-24 school year.
The “AD Connection Program” has matched those first-year high school athletic directors with one of eight mentors who have recently retired from the field and will now provide assistance as those new administrators transition to this essential role in school sports.
A total of 102 first-year high school athletic directors are beginning at MHSAA schools, meaning a new athletic administrator will be taking over at nearly 14 percent of the 750 member high schools across the state. Athletic director turnover at MHSAA high schools has reached 10 percent or more annually over the last few years, and it’s hoped that this additional mentorship will support athletic directors adjusting to the high pace and responsibilities of the position for the first time.
The AD Connection Program will build on training received at the required in-service program all new athletic directors must attend each fall. There is also a strong connection to programming from the Michigan Interscholastic Athletic Administrators Association (MIAAA), the professional development organization for the state’s athletic administrators.
"When you crystalize it, the AD Connection Program is an attempt for us to give a true year-long in-service to new athletic directors with people who have done it,” said MHSAA Assistant Director Brad Bush, who is coordinating the program and joined the MHSAA staff in January after more than two decades as an athletic administrator at Chelsea High School. “This also connects new ADs with a larger professional group, and it will culminate in March at the annual MIAAA conference, where there will be several face-to-face meetings with all ADs.
“These mentors are meant to become that first-year AD’s go-to person.”
Mentors will conduct frequent meetings with their cohorts. They also will meet monthly (or more) with each first-time athletic director individually via zoom, and at least once during the academic year face-to-face at the mentee’s school.
The eight mentors, noting their most recent schools as an athletic director, are Chris Ervin (most recently at St. Johns), Brian Gordon (Royal Oak), Sean Jacques (Calumet), Tim Johnston (East Grand Rapids), Karen Leinaar (Frankfort), Scott Robertson (Grand Haven), Meg Seng (Ann Arbor Greenhills) and Wayne Welton (Chelsea). Leinaar also will serve as the AD Connection Program’s liaison to the MIAAA, which she serves as executive director.
High school practices at MHSAA member schools may begin today, Monday Aug. 7, for the nine fall sports for which the MHSAA sponsors a postseason tournament. The AD Connection Program was approved by the MHSAA Representative Council during its annual Winter Meeting on March 24.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.3 million spectators each year.
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