Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
MHSAA Attendance Posts 6-Year High
September 21, 2017
By Geoff Kimmerly
Second Half editor
MHSAA tournament events posted an increase in attendance for the second straight school year in 2016-17, drawing 1,492,469 fans – with eight boys sports enjoying larger audiences that the previous year.
Total attendance rose sixth-tenths (0.6) of a percent from 2015-16 to its highest total since 2010-11. Boys attendance rose to 1,034,625 (or 1.2 percent) to its highest total since 2011-12. Girls attendance was 457,844, continuing a trend that has seen the last three school years post the largest audiences for girls tournament events since the MHSAA began annually tracking data in 1990-91. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
The second straight boys increase was keyed in part by a pair of records. Baseball drew 50,820 fans, breaking the previous record set during the 2009 season while also seeing a record turnout at the District level. Boys lacrosse, with 11,211 total attendance, broke the previous record set in 2010.
The boys basketball tournament, with 330,588 fans, enjoyed its highest turnout since 2010-11. Football attendance rose for the second straight year with 395,894 fans total, enjoying single-round increases at the Pre-District, District and Regional levels. Ice hockey, with 51,812 fans, also saw an increase from 2015-16, as did the boys swimming & diving tournament with 5,694 fans – its highest overall attendance since 2010-11.
Three more records contributed to the overall increase in 2016-17. Softball drew 47,364 fans total, breaking the previous record set in 1994-95. The bowling and cross country tournaments, which both include girls and boys competing at the same sites, both set records as well – bowling with 14,012 fans overall to set a record for the second straight year, and cross country with 20,671 fans, its most since 2011-12.
Two more girls sports also enjoyed increased attendance from 2015-16. The girls lacrosse tournament drew 5,691 fans, a 29 percent increase from the year before and with a record at the Regional level. Girls soccer drew 28,203 fans with increases at the District, Regional and Semifinal levels; the overall attendance was a 3.9 percent increase and the highest since the record 2006-07 season.
Also of note:
• Although girls basketball overall attendance was down half a percent to 168,674, both the Quarterfinals and Semifinal-Finals rounds saw increases from the previous season. The Semifinal-Finals weekend drew 24,120 fans, the most since the record was set for those rounds combined during the 1996 fall season (girls basketball moved from fall to winter beginning with the 2007-08 season.
• The boys basketball attendance increase was bolstered in part by the highest Semifinal-Finals weekend attendance (53,990) since 2008-09 and an increase that weekend of 14 percent from 2015-16.
• Boys Soccer Districts were watched by 15,048 fans, the most since 2008-09, and individual wrestling also enjoyed a bounce-back at its earliest rounds with a three-year high at the District level (10,792 fans) and a six-year high (8,488) at the Regional level.
• Girls gymnastics Regionals (1,146) drew their largest audience since 2002-03, while competitive cheer Regionals (7,333) enjoyed a nine-year high.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.