Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
MHSAA Remembers Late Director Norris
February 12, 2018
By Geoff Kimmerly
Second Half editor
Jack Roberts always was astonished at the amount of detail his predecessor Vern Norris could recall about the people he’d met over many years contributing to high school athletics at the state and national levels.
When the Michigan High School Athletic Association executive director last spoke with his predecessor, Norris had been in contact with past counterparts from Kansas, Iowa and the National Federation – although Norris had retired from the MHSAA more than three decades ago.
“He was genuinely interested in people and their backgrounds and their families,” Roberts said. “He had good friends. He was good at being a friend, and colleague. I think he genuinely cared about relationships between people.”
And he built many over 23 years at the MHSAA office.
Norris, who led the MHSAA from the fall of 1978 through the summer of 1986, died early Monday morning in Lansing. He was 89.
Norris joined the MHSAA staff on July 15, 1963, as Assistant State Director of Athletics under longtime Executive Director Charles E. Forsythe and then-Associate Director Allen W. Bush. Norris was promoted to Associate Director when Bush was appointed Executive Director in 1968, then took over as Executive Director upon Bush’s retirement in 1978. Forsythe, Bush, Norris and Roberts are the only full-time executive directors to serve during the MHSAA’s 94-year history.
Norris brought to the MHSAA a wealth of experience having coached at Traverse City, Rockford and Hillsdale high schools. He served as Assistant Director of Placement at Western Michigan University for the five years prior to joining the MHSAA staff, and during that time Norris built a reputation as a highly-regarded game official in the Kalamazoo area – and worked as a referee during the 1963 MHSAA Class A Boys Basketball Final.
Norris served on a number of national rules-making bodies during his 23-year tenure with the MHSAA, and as president of the Executive Board of the National Federation of State High School Associations (NFHS) during the 1983-84 school year. But he was best known for his work with Michigan’s coaches and especially officials. An award bearing Norris’ name is presented by the MHSAA each spring to a veteran official who has been active in a local officials association, has mentored other officials, and has been involved in officials’ education. The award has been given since 1992 at the annual Officials’ Awards & Alumni Banquet, which was begun during Norris’ tenure in 1980.
“Vern was respected and admired widely by contest officials, and it was because of that that I asked the Representative Council to approve an award for leaders who were especially involved in mentoring and training officials,” said Roberts, who succeeded Norris in 1986. “A total of 26 officials have received the Norris Award, and more than 10,000 officials have been honored at our annual banquet recognizing a group of contributors especially close to his heart.”
Norris shepherded a number of key advances during his tenures both as associate and executive director. The early 1970s saw the addition of MHSAA tournament events in girls sports, and football playoffs were added in 1975. Membership also grew during his time with the association; the MHSAA had 682 member high schools at the start of 1963-64, and 713 when Norris stepped down.
During his time at the MHSAA, Norris also served as a member of the NFHS Basketball Rules Committee from 1978-82, on the NFHS Constitution Revision Committee in 1979 and as a member of the editorial staff of the NFHS Rules Committee from 1980-82.
He served on the NFHS Executive Board representing Michigan’s section of five Midwestern states during a four-year term that concluded with his year as president, and he also served as chairperson of the NFHS Telecommunications Committee in 1972.
After leaving the MHSAA, Norris served as Commissioner of the Great Lakes Intercollegiate Athletic Conference from fall of 1987 through the close of the 1991-92 school year.
In retirement, Norris kept in touch with MHSAA staff. He and Roberts spoke every few months throughout the years. And, “he could not have been more gracious when he retired and I was hired. He gave me total support and just the right amount of advice,” Roberts added.
When Norris announced he was leaving the MHSAA early in 1986, then-Lansing State Journal Prep Editor Bob Gross wrote “his integrity is beyond question. He has never shown favoritism to a school, and he has never bent the rules. It’s always been strictly business, exactly what it should be. … That’s why I liked Vern Norris so much. He has always been fair.”
A graduate of Grand Rapids Godwin Heights High School, Norris earned his bachelor’s degree in physical education from Western Michigan University and a master’s in school administration from the University of Michigan.
In addition to his MHSAA and NFHS work, Norris served as a football or basketball rules clinician in various states and multiple provinces of Canada, and served on amateur basketball’s rules-making body at the time – the National Basketball Committee of the United States and Canada – from 1972-76. He contributed during the late 1960s and 1970s on the National Alliance Basketball Advisory and National Alliance Football Rules committees. Norris also served on the United States Olympic Committee’s House of Delegates in 1985.
A Service of Coronation will be held at 11 a.m. Friday at Trinity Lutheran Church in Lansing, with family receiving friends from 2-4 and 6-8 p.m. Thursday at Estes-Leadley Greater Lansing Chapel and at 10 a.m. Friday at the church.
PHOTOS: (Top) Then-Associate Director Vern Norris and Executive Director Al Bush hold up trophies to be awarded at the 1974 Boys Basketball Finals. (Middle) Bush, Charles E. Forsythe and Norris. (Below) Bush, current Executive Director Jack Roberts and Norris in 1988.