Ross Named Broadcast & Media Coordinator

By Geoff Kimmerly
MHSAA.com senior editor

February 19, 2021

Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.

Jon RossRoss, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.

Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.

“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”

Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.

Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.

At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.

“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.” 

Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.

MHSAA Tournament Attendance Reaches 6-Year High, Topping 1.4 Million Spectators in 2022-23

By Geoff Kimmerly
MHSAA.com senior editor

November 8, 2023

The Michigan High School Athletic Association welcomed its highest spectator turnout in six years in 2022-23, as a total of 1,457,813 fans attended postseason competitions for which admission is charged – an increase of nearly 10 percent over the previous school year and the highest count since 2016-17.  

The MHSAA annually tracks attendance for all sports except golf, skiing and tennis, as single tickets are not sold for those sports. The 2022-23 attendance totals included 1,008,070 spectators for boys and 449,743 for girls tournament events – and those totals also were six-year highs.

Three MHSAA Tournaments set records for total series attendance. Softball welcomed 47,696 fans, breaking the previous record set in 2016-17. Baseball counted 63,844 fans – including records at the District and Regional level – bettering the previous record set just a season before. Girls and boys bowling, with their tournaments conducted concurrently, counted 16,482 fans, breaking the record set in 2019-20 and with an all-time high for the Regional level.

Among other single-round record-setters, Individual Wrestling Regionals counted 10,782 spectators, the most for that level of that tournament since 2001-02. The Ice Hockey Semifinals & Finals drew 15,204 fans, besting the previous high from 2013-14. Girls Competitive Cheer Districts drew 13,374 spectators, their most since 2015-16, and Boys Lacrosse Regionals drew 2,586, besting that round’s record set the year prior.

Football remains the most-attended MHSAA Tournament sport and drew 381,396 spectators, the highest total since 2016-17 and an increase of 28 percent over 2021-22 Boys basketball attendance was next highest with 292,213 fans, an increase of five percent from 2021-22, and girls basketball ranked third and first among girls sports with 144,872 spectators – an increase of 2.4 percent from the previous season. Volleyball, the fourth highest-attended tournament series, missed its 2021-22 total by only 20 spectators, drawing 113,552.

Several more MHSAA Tournaments enjoyed attendance increases in 2022-23 over the previous year. Both individual and team wrestling series continued upward trends – the Individual Wrestling Tournament drew 44,767, its most since 2016-17 and an increase of 6.8 percent over 2021-22; and the Team Wrestling Tournament counted 37,018 spectators, its highest since the record turnout of 1999-2000 and an increase of 14.2 percent over the previous year. Track & field, with girls and boys meets conducted simultaneously, missed its record attendance of 2020-21 by just 41 spectators, improving five percent from 2021-22 with a total of 39,694.

Five more sports also enjoyed impressive overall attendance increases. Competitive cheer attendance was up 21 percent to 26,195 fans, and overall ice hockey attendance was up 19 percent to 56,168. Boys lacrosse was up 8.2 percent to 17,040, and girls lacrosse attendance rose 7.3 percent to 5,290 fans. Girls gymnastics was up 2.3 percent to 2,081 spectators.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.