Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
24th WISL Conference Set for Feb 2-3
January 6, 2020
By Geoff Kimmerly
Second Half editor
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 2-3 at the Crowne Plaza Lansing West.
The 24th edition of the conference again will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to find registration information on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “The Courage to Lead” – and the opening address will be delivered by two-time Olympic women’s soccer gold medalist Lindsay Tarpley. She led Portage Central to the MHSAA Division 2 championship as a sophomore in 2000, was named college soccer’s National Player of the Year in 2003 after leading University of North Carolina to the NCAA Division I title, and played for the U.S. national team until retiring in 2011. She will speak on setting high standards and challenging one’s self to be a leader throughout life.
Michigan State University women’s volleyball coach Cathy George will challenge participants to embrace a growth mindset and believe in themselves and their potential while speaking at the WISL Banquet during the evening of Feb. 2. George recently completed her 15th season at MSU and 33rd overall as a college head coach. Her 288 wins at MSU are the most in program history, and she has a career record of 653-429 – counting also 11 seasons leading Western Michigan University, five at University of Texas-Arlington and two at North Dakota State. She has taken 15 teams to the NCAA Tournament, including MSU to the Elite Eight in 2017 and Texas-Arlington to the Final Four in 1989. As an athlete, George was a team captain and three-time all-league selection at Illinois State, helping the Redbirds to three NCAA Tournament appearances.
Michigan’s 43rd Secretary of State Jocelyn Benson will speak during the opening session Feb. 3 on expanding opportunities for girls and women as athletes, coaches, sport executives and leaders. She chairs Michigan’s Task Force on Women in Sports, which brings together local and national leaders to develop strategies that support and promote opportunities for girls and women in athletics, and is a founding board member and former CEO of the Ross Initiative in Sports for Equality. Benson is a graduate of Harvard University Law School and expert on civil rights law, education law and election law. As dean of Wayne State University Law School, she was the youngest woman in U.S. history to lead a top-100 accredited law school, and she became in 2015 one of the youngest inductees into the Michigan Women’s Hall of Fame.
Workshops offered during the WISL conference include topics on coaching, teaching and learning leadership; sports nutrition and performance, and injury prevention; empowerment and goal-setting, and building team chemistry and program culture. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.