Ross Named Broadcast & Media Coordinator

By Geoff Kimmerly
MHSAA.com senior editor

February 19, 2021

Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.

Jon RossRoss, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.

Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.

“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”

Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.

Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.

At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.

“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.” 

Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.

From the Director: Back to School

August 7, 2020

By Mark Uyl
MHSAA Executive Director

Since March 12, our world has been anything but normal. These times have tested most everything in life, and as summer turns toward fall, we find ourselves still with far more questions than answers. It has been said that an abnormal reaction to an abnormal situation is normal behavior.  

Let me start with these abnormal times. I’ve had many conversations with administrators over the past month about the start of school and school sports. The one constant theme is these are anything but normal times. Many of these conversations have moved to the issue of schools starting the academic year virtually while considering whether or not to offer school sports opportunities this fall. Let me share the things that have been part of almost all conversations on this topic.

The loudest message I hear is kids are going to be playing sports this fall someplace. Period. If we believe that kids are going to take the fall off if school sports aren’t offered, we haven’t been paying much attention since May. Since that time, athletic activity has taken place in the club, travel, AAU and non-school space nearly every day. From first-hand experience, many of these events have implemented ZERO of the safety standards and protocols that businesses and schools have adopted for their plans of return. The non-school world generally has plowed ahead this summer with few-to-no rules, regulations, enforcement, oversight and accountability to anyone. If kids are going to be playing sports, our member schools are telling us that activity needs to be in the safest environment possible – which is with professional educators and trained coaches in our school sports world.

Schools are quick to point out that kids have been conditioning and training with school coaches in school-sponsored workouts most of the summer. We believe that the absence of virus outbreaks among our 749 high schools’ summer activities, involving thousands of kids, has been because schools have been following the return-to-activity plans. Districts have told us they can continue doing what they’ve been doing safely since June by following all COVID guidance and regulations we have put in place with government’s leadership and partnership.

Schools starting the year virtually are telling us they will use the lessons learned from the start of sports for when students return to campus later in the fall. School administrators have shared this view privately as this has become a highly-charged topic among various groups within our school communities. Sports allow schools to bring students back to campus in small, consistent and defined groups with the same adults working with those students each day. In school sports, there is little mixing of students from one sport with those students in another – making it much easier to monitor, track and trace kids when needed than if all students were in the buildings, hallways and classrooms all day. We hear from administrators that valuable lessons can be learned with athletics in August and September for a successful school start-up with students back on campus in October.

All of us share the fundamental belief that we must protect the health and safety of individuals first. This doesn’t include only COVID prevention measures, but also the mental health of teenage students and adults as well. In districts that are starting the school year online, they see athletics being the one shred of normalcy students, and staff members who choose to coach, will have during the fall. It’s a chance to safely interact with peers and get needed physical activity that hasn’t been happening for some kids since March. Health and safety has to include all facets of the individual, and more research is being shared each day about how mental health is becoming a critical issue. For many at-risk kids, sports is the one motivating factor to keep them in school and progressing toward graduation. Given the challenges of all online education for these at-risk kids, sports and the daily routine they bring perhaps would be more important for this group of students than ever before.

With no school sports, the affluent communities and families can navigate online learning during the day and then afford the non-school athletic opportunities that kids and families in less-affluent areas simply cannot. In many communities, school sports can provide opportunities and open doors that would not appear if kids become priced-out from participating and competing.  

The past five months have been the most abnormal in a century. School sports being the one pathway back to school for students in our state – the one norm for this fall – run by professional educators who put kids first, would be an incredible boost to the physical and mental health of all of us. We believe that school sports can be done safely and smartly, and the MHSAA has developed plans that do just that. While the optics of sports taking place while waiting for in-person education is not what any of us prefer, we believe we must react to these abnormal times by thinking differently and looking at these unique times through a unique lens.

Trying to find one normal for our kids in these abnormal school days might just be the best thing we can do.