MHSAA Women In Sports Leadership Conference to Celebrate Multiple Milestones

By Geoff Kimmerly
MHSAA.com senior editor

September 14, 2022

A pair of milestones will be celebrated by the Michigan High School Athletic Association during this year’s Women In Sports Leadership Conference, to be presented Sunday, Oct. 9, and Monday, Oct. 10 at Crowne Plaza Lansing West for 600 participants, most of them high school female student-athletes from across the state.

A theme of “Power of the Past – Force of the Future” will recall opportunities created during the 50 years since the enactment of Title IX in 1972. This also will be the 25th WISL Conference, which remains the first, largest and longest-running program of its type in the country.

This year’s edition again will feature three keynote speakers and a variety of workshops. The opening address will be delivered by Ashley Baker, who serves as the chief diversity, equity and inclusion (DEI) officer at Michigan State University. Baker, originally from Pontiac, earned bachelor and master’s degrees from Bowling Green State University and a doctorate in sport management and policy from the University of Georgia. She came to MSU in December 2020 from Xavier University (Louisiana) where she most recently had served as assistant vice president for student affairs and chief inclusion officer/deputy Title IX coordinator.

First-year Spartans softball coach Sharonda McDonald-Kelley will speak during the Oct. 9 evening general session. She coached Campbell University (N.C.) to back-to-back NCAA Tournament appearances and was a four-time all-Big 12 selection as a player at Texas A&M, appearing in the College World Series before playing professionally for seven years. McDonald-Kelley was named Big South Conference Coach of the Year in 2021, and previously also coached professionally and as associate head coach at Texas Tech University after serving as an assistant for multiple prestigious college programs.

University of Michigan women’s basketball coach Kim Barnes-Arico will speak during the morning session Oct. 10. She led the Wolverines last season to their first NCAA Tournament Elite Eight and is nearing 500 career victories, having won a U-M program-record 218 during her 10 seasons. She’s a two-time Big Ten Conference Coach of Year and was a semifinalist this past season for the Werner Ladder Naismith Coach of the Year honor. Michigan is her fifth college coaching stop; she came to Ann Arbor after 10 seasons at St. John’s. She played basketball one season at Stony Brook University (N.Y.) and then her final three including two as captain at Montclair State University (N.J.).

Workshops offered during the WISL Conference include topics on coaching, teaching and learning leadership; sports nutrition and performance, and injury prevention; and empowerment and goal-setting. Presenters are accomplished in their fields and represent a wide range of backgrounds in sport.

A complete itinerary is available on the MHSAA Website.

The Oct. 9 evening general session also will include recognition for the 2022 Women In Sports Leadership Award winner – recently-retired Livonia Stevenson athletic director Lori Hyman. A basketball standout at MSU during the second half of the 1970s, Hyman went on to coach college basketball for 17 years and then serve as a highly-regarded athletic director for 27 years including the last 22 at her alma mater Stevenson.

Follow the #WISL hashtag on Twitter and Instagram to learn more about the conference’s activities.

Sampson to Join MHSAA Staff

July 12, 2016

By Geoff Kimmerly
Second Half editor

Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.

Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.

He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.

In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.

“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”

Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.