MHSAA Tickets Go Digital with GoFan
November 2, 2020
By John Johnson
MHSAA Director of Broadcast Properties
The MHSAA, in partnership with GoFan and high schools across the state, have kicked off the 2020 Football Playoffs with a new touchless, digital ticket offering.
Sporting events across the country are looking a little different this year with limited capacity in stadiums, social distancing and other statewide regulations that are challenging state associations and schools to think creatively on how to get fans in the stands safely. Digital ticketing is a faster and more expedient way to attend events and now a safer way as well.
“GoFan will make it easier on our spectators to purchase tickets for our tournament events and easier for our tournament sites from a management standpoint." said Mark Uyl, Executive Director of the MHSAA. “During this pandemic, GoFan is making it more convenient – and safer – for everyone.”
With limited capacity in mind, a select number of tickets are distributed to each team in advance of the game. Priority ticket purchasing is available first to parents and family members through a VIP link. Public sale of tickets may not be offered at all sites, based on availability, but purchasing may be done on the participating school GoFan pages beginning at 6 p.m. Wednesday each week.
“GoFan is proud to partner with the MHSAA and play a key role in their digital ticketing implementation across the (state),” said B.J. Pilling, Chief Executive Officer of GoFan. “Digital ticketing is being adopted as the primary choice for many high schools and state associations."
MHSAA and GoFan also are implementing touchless ticketing across the state of Michigan during soccer, volleyball and cross country championships.
For a full list of championship events and how to get your tickets, click here.
About GoFan: GoFan is the leading digital ticketing solution for high school events. Led by innovative technology and unmatched support, GoFan provides schools with a turnkey platform to manage season, online, and at-event ticket sales. GoFan is a product of Huddle Tickets, which has provided over 2 billion event tickets to schools since 2001. Serving over 2,000 high schools and 37 state associations, GoFan provides fans frictionless access to high school events across the country (click link for more). You can also follow the company on Twitter @GoFanHS and LinkedIn, and like GoFan on Facebook.
About Michigan High School Athletic Association: The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Bowling, Boys Lacrosse Set Fan Records
August 17, 2018
By Geoff Kimmerly
Second Half editor
Two sports repeated in setting postseason attendance records during the 2017-18 school year, as 1,390,590 total fans attended Michigan High School Athletic Association postseason competitions for which attendance is recorded.
The MHSAA Bowling Tournament – including Regionals and Finals for girls and boys, set an attendance record for the seventh consecutive season this past winter with 14,422 fans. Boys lacrosse, which also begins postseason play at the Regional level, set a record for the second straight season this spring with 12,759 fans – including a record 7,344 for Regional games.
The MHSAA annually tracks attendance for all sports except golf, skiing and tennis – for which admission typically is not charged.
The 2017-18 grand total of just under 1.4 million fans was a decrease of 6.8 percent from 2016-17. However, a couple of circumstances likely factored into the majority of that decline.
The first two weeks of 11-player football playoffs generally are among the highest-drawing events every school year – and last year’s saw a 19 percent decrease from 2016-17, as Pre-District games were played in unseasonably frigid weather across the Lower Peninsula and District Finals were played amid storms in many parts of the state.
Also, the Individual Wrestling Finals saw a 33 percent decrease in attendance after moving to Ford Field in Detroit from its previous home at The Palace of Auburn Hills. However, that decrease is misleading; the event went from three days and five sessions (with tickets required for each session) at The Palace to a two-day, three-session event at Ford Field. The average attendance per session this past winter actually increased by 892 fans from 2016-17.
Despite the District level decreases, football remained the highest-drawing tournament sport sponsored by the MHSAA, with 352,946 fans attending during the 2017 Playoffs including 60,435 combined for the 11 and 8-Player Finals – the most at that level of the tournament since the 2009 season. The MHSAA added a second division of 8-player playoffs last fall; however, that additional championship game contributed only a small amount to the overall 68-percent increase in attendance from the 2016 Finals.
Boys Basketball drew the second-most fans in 2017-18 – 311,494 – keyed in part by a 5-percent increase at the Regional level. Girls Basketball remained the most highly attended girls sport with 158,546 fans – including 104,243 at the District level, the second-highest total at that level of the tournament since 2009-10. Volleyball was the second-highest attended girls sport this past school year, with 105,414 fans making for an overall increase of nearly 3 percent from the 2016-17 tournament – with increases in attendance enjoyed at the District, Regional, Quarterfinal and Finals levels.
Two more girls sports saw increased attendance in 2017-18. Girls Swimming & Diving enjoyed increases at both the Diving Qualification and MHSAA Finals levels for a total of 4,946 fans – a 7-percent increase from 2016-17. Girls Gymnastics also enjoyed increased attendance at both levels of its postseason for a grand total of 2,314 fans – the most for that sport since 2002-03 and an increase of 7 percent as well from the previous season.
Two more sports also set MHSAA Finals records. The Softball Finals, held in conjunction with the Baseball Finals at Michigan State University, drew 6,860 fans to set a record for the second straight season (and baseball drew its most Finals fans since the 2006 season). The Team Wrestling Finals – contended for the first time at Wings Event Center in Kalamazoo – enjoyed a 19-percent increase from 2016-17 with an audience of 9,469 fans that broke the record set at the conclusion of the 2004-05 season.
Also of note:
• Although girls lacrosse saw a slight dip in overall attendance to 5,538 fans this spring, that total still was the third-highest since the MHSAA began sponsoring a postseason tournament for the sport in 2004-05.
• Boys Soccer Districts drew 15,438 fans, the sport’s fourth straight increase at that level and the most to watch Districts since 2008-09.
• The Girls & Boys Cross Country Finals drew 10,445 fans, an increase of nearly 3 percent and the highest total in six seasons.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.