MHSAA Tickets Go Digital with GoFan

November 2, 2020

By John Johnson
MHSAA Director of Broadcast Properties

The MHSAA, in partnership with GoFan and high schools across the state, have kicked off the 2020 Football Playoffs with a new touchless, digital ticket offering.
 
Sporting events across the country are looking a little different this year with limited capacity in stadiums, social distancing and other statewide regulations that are challenging state associations and schools to think creatively on how to get fans in the stands safely. Digital ticketing is a faster and more expedient way to attend events and now a safer way as well.
 
“GoFan will make it easier on our spectators to purchase tickets for our tournament events and easier for our tournament sites from a management standpoint." said Mark Uyl, Executive Director of the MHSAA.  “During this pandemic, GoFan is making it more convenient – and safer – for everyone.”
 
With limited capacity in mind, a select number of tickets are distributed to each team in advance of the game. Priority ticket purchasing is available first to parents and family members through a VIP link. Public sale of tickets may not be offered at all sites, based on availability, but purchasing may be done on the participating school GoFan pages beginning at 6 p.m. Wednesday each week.
 
“GoFan is proud to partner with the MHSAA and play a key role in their digital ticketing implementation across the (state),” said B.J. Pilling, Chief Executive Officer of GoFan. “Digital ticketing is being adopted as the primary choice for many high schools and state associations." 
 
MHSAA and GoFan also are implementing touchless ticketing across the state of Michigan during soccer, volleyball and cross country championships.
 
For a full list of championship events and how to get your tickets, 
click here.
 
About GoFan: GoFan is the leading digital ticketing solution for high school events. Led by innovative technology and unmatched support, GoFan provides schools with a turnkey platform to manage season, online, and at-event ticket sales. GoFan is a product of Huddle Tickets, which has provided over 2 billion event tickets to schools since 2001. Serving over 2,000 high schools and 37 state associations, GoFan provides fans frictionless access to high school events across the country (click link for more)
. You can also follow the company on Twitter @GoFanHS and LinkedIn, and like GoFan on Facebook
 
About Michigan High School Athletic Association: The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year. 

Uyl Follows Roberts in MHSAA SUCCESSion

By Rob Kaminski
MHSAA benchmarks editor

December 7, 2018

The strength of the MHSAA decade after decade has been solid local school administration under the direction of insightful leaders at the state office in Lansing. New Executive Director Mark Uyl is prepared to build on that foundation while meeting challenges old and new as his tenure begins.

Even if he didn’t know it while it was happening, Mark Uyl spent a great deal of his life honing skills that would lead to his selection as the fifth-ever executive director of the Michigan High School Athletic Association.

Growing up in the world of sports officiating, communication, conviction and the ability to enforce rules and regulations come with the territory. Those who can’t cultivate such skills quickly get out, or get found out.

A decorated and lengthy career in officiating at the high school and collegiate levels serve as testimony that Uyl indeed excelled in those areas.

Those traits, Uyl says, figure to serve him well as he trades in his 14-year-old assistant director’s chair for his seat at the helm of the Association.

“I think the biggest adjustment is that you have to have thick skin and the stomach for enforcement of regulations,” Uyl said. “As an assistant director, I worked with committees and forwarded ideas. Now, as the ultimate decision-maker, I know that some people are going to be happy and some will be upset. I understand that some of this comes with territory.

“I think my officiating background helps. At the end of the day, our members expect that we will follow our rules and enforce our rules. Everyone loves having rules until the day comes when those rules affect ‘our school,’ or ‘our community.’ That’s when the ability to stand firm by the rules determined by our membership will help guide us through the process.”

Officials also listen a lot, many times to people who aren’t happy. That, too, is a skill Uyl brings to the table, not only through his experience in stripes or behind the mask, but also from his years as an educator and assistant director with the MHSAA.

“One of the things I am most proud of since coming to the MHSAA is that I believe I served as a caring voice for officials. They are too often the last people to be defended,” Uyl said. “I think people knew they had a guy who could relate to them and was walking in those same shoes. The relationships I was able to build with many officials in our state is important, and I think that's still an incredibly important function today.”

Other satisfactions came from sports more unfamiliar to Uyl prior to his employment at the MHSAA. Again, listening proved valuable.

“Directing our cross country and wrestling tournaments for many years taught me to be a better listener. Some of the really good things we did in both those sports were improved because we listened to those in the trenches,” Uyl said. “It was a really good lesson. I was probably a better administrator in cross country and wrestling because I was less familiar with those sports and relied on committee expertise. I know baseball, and because of that maybe had too many sacred cows – so to speak – and maybe wouldn’t be as open to ideas.”

Prior to his time at the MHSAA, Uyl first taught and coached and then served as athletic director and assistant principal at Middleville Thornapple-Kellogg High School, the latter from 2001-04. Before becoming an administrator there, Uyl served as athletic director at Caledonia High School in 2000-01.

In his 20-plus years of involvement with educational athletics plenty has changed, some for better and some for worse. Ironically, Uyl cites the same catalyst for both ends of the spectrum.

“Where sports have changed for the better, there are more opportunities than there have ever been. The number of sports – not only in-season, but out-of-season – has increased. There are more options available than ever before. That is often a good thing for kids,” he said.

“But, one of the biggest threats to school sports is the non-school sports economy. More people are making more money at youth, travel and club sport levels. Teachers and coaches in school sports are there to help students learn and grow, to become better people – not just athletes. That’s not always the case outside school sports. Too often, there’s a business dynamic that comes with those sports programs. Parents are quicker to get upset because of the money they've invested; they perceive that their kids are shortchanged by coaches’ decisions or officials’ calls.”

Such experiences can put a dent in officials retention throughout the state, a trend that needs to be reversed.

Uyl knows first-hand the values of positive early experiences in officiating.

“My dad has now been a registered official for 50 years. I grew up seeing what it was like to be an official,” Uyl said. “He ran the youth football, basketball and baseball leagues, and when your dad runs the youth program, you become an emergency official. I’ve always been kind of a rules guy anyway, so I liked that aspect and I also liked the money it put in my pocket. That was my job. I never had a job in fast food, landscaping, or anything like that. It was officiating.”

Uyl officiated collegiate baseball from 1997 until last June, putting away the gear following his 11th NCAA Division I Regional assignment. Working major conference baseball across the United States already put Uyl in elite company, but the pinnacle came with his appointment to the 2014 and 2017 College World Series crews in Omaha. He served as a college football referee for 10 years with several NCAA postseason assignments, and was coordinator of officials for the Michigan Intercollegiate Athletic Association. He was registered with the MHSAA for at least three sports beginning in 1992 and worked the Baseball Finals in 1999.

Uyl graduated from Caledonia High School in 1992 and from Calvin College in 1996 with a bachelor’s degree in history and physical education. He later received a master’s in educational leadership from Grand Valley State University. At Calvin, Uyl was a four-year starter on the baseball team, earning all-conference honors twice and serving as team captain.

Following college, there was little doubt as to his career path.

“In high school, I was just very, very fortunate to have a handful of people who made a huge impact on me as role models. Those people were teachers and coaches,” Uyl said. “I thought, ‘These are pretty impressive people, and hopefully there will be a day when I can give others the same kind of great experiences I had.’ Those coaches and teachers at Caledonia were great motivators.”

His passion for education and athletics made it difficult to imagine ever wanting to make a change professionally, until the opportunity at the MHSAA presented itself. Again, it was officiating that helped tilt the scales.

“At that time it was probably the hardest decision I have had to make in my life because I enjoyed teaching and coaching so much, but saw this opportunity in 2004 as the chance of a lifetime,” Uyl recalled. “Being able to help train and support 10,000 officials statewide was too good of an opportunity. If I didn't like officiating so much, I'd likely have stayed in the school system.”

As a sport director, Uyl has sought to create the best experiences for Michigan high school teams, including with the move of the MHSAA Baseball and Softball Finals to Michigan State University in 2014.

“The foundation built here by Jack Roberts over the last 32 years is the strongest in the country, and I’m honored to have the opportunity to lead our staff in building on that foundation,” Uyl said. “There will be many ways we’ll continue to protect the same values of educational athletics, while also looking for new ways and new opportunities to best serve the students and our member schools in Michigan.”

As assistant director, Uyl was instrumental as the MHSAA became the first state high school athletic association to offer concussion care insurance, which provides gap coverage to assist in covering costs for athletes who are injured while participating in MHSAA-sponsored sports.

As the new school year is underway with more immediate targets such as the changing transfer rule for 2019-20 and football playoffs and scheduling, Uyl and the MHSAA staff will also keep the well-being of student-athletes in their scope.

“Shortly after beginning my new role here, I met with some folks in the medical community, and it was interesting to hear that mental health among adolescents has become a huge priority,” Uyl said. “I had a doctor tell me that where he used to spend most of his days treating injuries and illnesses, now it’s just as much – or more – depression, anxiety and other mental health issues among school-age children that he is seeing. This certainly is an area that we have to keep at the forefront; how can we assist or provide programs to heighten awareness?

“We always assume that kids who play sports are the most healthy because they are busy and engaged and have it together, but now we are hearing that there are real mental topics that we need to discuss.”

Another long-range and continuing point of emphasis focuses on participation and multi-sport participation.

“While we have decisions to make regarding football playoffs and scheduling, the conversation needs to turn to participation numbers in that sport,” Uyl said. “We are losing freshman teams, JV teams, and at the youth level the numbers are down, too. Communities that used to have three and four teams now have one. If we don’t get our arms around participation, then all the playoff and scheduling stuff won’t matter in a few years.”

Participation is a hot topic for more than just the traditional sports like football. The MHSAA will continue to focus efforts toward multi-sport participation to combat specialization trends, and also bolster its presence at the junior high/middle school level, where students get their first taste of school-based athletics.

And even with 18 sports available to MHSAA member schools, Uyl promises to evaluate changing interests of students, which could lead to expanded opportunities.

“We will look with an objective eye to determine whether what we've traditionally offered continues to fit, and also look at expansion,” Uyl said. “The one that gets eyes rolling to anyone over 35 is e-sports, but to 20-somethings that could be the next big thing. We will also continue to be an inclusive organization, working closely with organizations such as Special Olympics. Our goal and purpose needs to involve all kids as their interests change with the times.”

Uyl is the fifth full-time executive in the MHSAA’s 94-year history, following Charles E. Forsythe (1931-42, 1945-68), Allen W. Bush (1968-78), Vern L. Norris (1978-86) and Roberts (1986-2018).

Uyl resides in DeWitt with his wife Marcy, an accomplished educator who has served as a high school varsity basketball coach since 1994. They have three children: Jackson (17), Grant (15) and Madison (11).

“Mark was the obvious choice to become the next executive director of the MHSAA,” said Roberts, who passed the torch after 32 years, and whose name now adorns the Association’s headquarters on Ramblewood Drive in East Lansing. “Mark has the proper student-focused perspective of educational athletics, excellent person-to-person communications skills and a deep practical understanding of what is happening day to day in school sports here and nationally.”

As they say in officiating, it was a good call.

 

 

 

 

Leading State's Schools a Labor of Love

The names – Norris, Bush, Forsythe – at one time synonymous with school sports in Michigan, are sometimes today more connected to MHSAA awards or meeting rooms at the home office in East Lansing.

But before the Norris Award recognized excellence in officiating, or the Bush Award lauded contributions to the MHSAA, or the Forsythe Award heralded excellence in athletics, these were the men who captained the MHSAA ship ahead of recently retired Jack Roberts.

Charles Forsythe was the MHSAA’s first executive director, guiding the Association from 1931-68. He was followed by Allen Bush, who took the reins from 1968-78 after serving under Forsythe as an assistant director from 1960-63 and as associate director from 1963-68. Vern Norris succeeded Bush in 1978 and would direct the MHSAA until 1986. From there it would be Roberts, whose 32-year term was second in length only to Forsythe’s span. During Roberts’ final days in August, he enjoyed a ceremony during which the current MHSAA building was named for him.

The four former executive directors had in common the traits of leadership, vision and passion, and always placed the good of scholastic sports at the forefront when weighing proposals and decisions.

The MHSAA was founded in 1924, when a different Forsythe, L.L., began an 18-year term as president of its Representative Council. In 1931, Charles Forsythe became the MHSAA’s first full-time executive director, a post he would occupy for 37 years.

A native of Milan and graduate of University of Michigan, Charles Forsythe was the athletic director at Lansing Central High School from 1923 until 1929 when he became the assistant director of athletics with the MHSAA. Two years later, he became the first executive director, guiding the Association until 1968 for all but a 37-month tour during World War II as a Navy Commander.

Forsythe was one of the first and finest authors on the topic of interscholastic athletics, and his “Administration of high school athletics” was used by administrators around the globe at that time.

In 1951, he received the Honor Award for the American Association for Health, Physical Education and Recreation, and in 1965 Eastern Michigan University presented him with an honorary Doctor of Laws degree.

Forsythe died in December 1968, months after his August retirement from the MHSAA.

Bush served under Forsythe from 1960 until he began his 10-year term as executive director in 1968. Bush oversaw some of the most significant developments in MHSAA history, chiefly the addition of girls sports – MHSAA tournaments existed for nine girls sports when he retired – plus the addition of football playoffs in 1975, and MHSAA tournaments in baseball, ice hockey and skiing.

Bush was a graduate of Kalamazoo University and later earned multiple bachelor’s degrees from Western Michigan University and a master’s in school administration from University of Michigan. He was captain of the football team at WMU and received its Most Valuable Player and Athletic-Scholarship awards as a senior, and later was named Man of the Year in 1975 by WMU’s Alumni W Club.

Bush also studied at Princeton University and the University of Arizona and served six years of active duty with the U.S. Marine Corps during World War II and the Korean War. He was discharged with a rank of first lieutenant.

Bush died in 2013 at age 90.

Norris served under both Forsythe and Bush, beginning his work at the MHSAA in 1963. He would succeed Bush at the top in 1978.

Norris brought to the MHSAA a wealth of experience having coached at Traverse City, Rockford and Hillsdale high schools. He served as Assistant Director of Placement at Western Michigan University for the five years prior to joining the MHSAA staff, and during that time Norris built a reputation as a highly-regarded game official in the Kalamazoo area – and worked as a referee during the 1963 MHSAA Class A Boys Basketball Final.

Norris served on a number of national rules-making bodies during his 23-year tenure with the MHSAA, and as president of the Executive Board of the National Federation of State High School Associations (NFHS) during the 1983-84 school year. But he was best known for his work with Michigan’s coaches and especially officials.

Norris remained a frequent visitor to the MHSAA office prior to his death last February.

Roberts took the controls in 1986 at age 37, then the youngest leader of a high school athletic association, and would leave last August as the longest-serving active director in the nation after 32 years.

Under Roberts’ leadership, overall participation in high school athletics in Michigan increased 10 percent, and the MHSAA added more than 200 schools in increasing its membership by more than 15 percent at the high school and junior high/middle school levels combined. Most recently, in 2016, 6th-graders were allowed to compete for member schools for the first time as a push was made to increase junior high/middle school membership and serve the state’s students at an earlier age.

But the most significant and arguably lasting work influenced by Roberts came on topics not related to specific sports or competition. The MHSAA has led nationally in concussion care with its first programming in 2000 and return-to-play protocols enacted in 2010, and with concussion pilot testing, mandated reporting and insurance for those who suffer head injuries rolled out in 2015.

He is a 1970 graduate of Dartmouth College and previously served as an assistant director for the National Federation from 1973-80. He came to the MHSAA in 1986 from the Fellowship of Christian Athletes.

PHOTOS: (Top) MHSAA Executive Director Mark Uyl speaks during an in-service for new athletic directors this fall. (Middle) Jack Roberts stood this summer in front of the building that now bears his name. (Below) Al Bush, Charles Forsythe and Vern Norris.