March Magic Hoopfest Returns to MSU

March 17, 2014

By Geoff Kimmerly
Special to Second Half

March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fifth championship weekend the event has run concurrent with the games being played at Michigan State University’s Breslin Center.

A number of favorite attractions will return including slam dunk (on lowered rims), 3-point shootout and full-court rainbow shot areas where fans can come at any time and participate. Also returning is the Walk of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run. A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos.

Two Hoopfest center courts will host a number of games throughout the event, including the “JumpBall Jamboree” made up of teams of boys and girls in grades 5-8, a wheelchair basketball tournament and a series between four Special Olympics Project UNIFY high school teams.

Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 20 and 21 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 22. Jenison Field House, site of Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years. To find out more general information about the event, visit the March Magic Hoopfest Website.

Hoopfest also will be home to Hoopie, the event’s mascot who made his first public appearances during the MHSAA Girls Basketball Finals. Click for video of Hoopfest’s newest volunteer as he helped prepare for this weekend’s event:

The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority (GLSA), a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University. 

“March Magic Hoopfest is a giant playground. There are opportunities for fun all over Jenison – and it’s a great way to spend an hour while waiting for the next round of games to start,” MHSAA Director of Brand Management Andy Frushour said. “All of us can remember reenacting games of our high school heroes. What better place to let kids do so now than across the street from Breslin Center in one of the most storied buildings in this state’s basketball history.”

The Greater Lansing Sports Authority’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages and supports the continued development and maintenance of safe, high-quality athletic facilities.

Hoopfest was not held at the 2013 Finals due to a Big Ten championship event being hosted by Jenison Field House.

"The GLSA is excited to partner with the MHSAA on the re-launch of March Magic Hoopfest," said Mike Price of the Greater Lansing Sports Authority. "While Hoopfest was absent in 2013, planning and improvement were ongoing. We are excited to showcase an improved Hoopfest that includes new games and activities, as well as the launch of our new mascot, Hoopie!” 

PHOTO: Hoopie made his first public appearance during the weekend's MHSAA Girls Basketball Finals at the Breslin Center. 

Michigan Schools to Designate February for Statewide ‘Oxford Strong’ Support

By Geoff Kimmerly
MHSAA.com senior editor

December 20, 2021

Schools across Michigan will be dedicating February to “Oxford Strong” in support of Oxford Community Schools as the district continues to mourn the deaths of four students during a shooting at the high school Nov. 30.

The Oakland Activities Association – of which Oxford is a member – as well as the Kensington Lakes Activities Association and Detroit Catholic High School League, with merchandise vendor E.A. Graphics, have been primary organizers of this effort.

E.A. Graphics, based in Sterling Heights, will be printing T-shirts and sweatshirts supporting “Oxford Strong” – with schools able to purchase those items and then provide them in their communities. E.A. Graphics will be donating the price of the apparel, after costs, directly to Oxford High School and its community. T-shirts, for example, cost $20, with $16.20 being donated from each sale.

Schools taking part may ask their spectators to then wear the apparel as part of an “Oxford Strong” sporting event at their schools during February. Organizers have designated Friday, Feb. 4, as a day for as many schools as possible to be “Oxford Strong” and contribute to a statewide outpouring of support for the Wildcats and their community. However, it’s expected many schools will sponsor “Oxford Strong” events throughout the month.

“Every day since Nov. 30, schools have asked us what they can do, how can they help,” MHSAA Executive Director Mark Uyl said. “While there is no way to take away the pain from such a tragedy, our statewide community will be glad to provide any comfort possible to Oxford schools and their community at this time of such great sorrow.”

E.A. Graphics is the merchandising partner of the Michigan High School Athletic Association and the Michigan Interscholastic Athletic Administrators Association (MIAAA), the professional group for athletic directors and other school sports administrators in Michigan.