March Magic Hoopfest Returns to MSU

March 17, 2014

By Geoff Kimmerly
Special to Second Half

March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fifth championship weekend the event has run concurrent with the games being played at Michigan State University’s Breslin Center.

A number of favorite attractions will return including slam dunk (on lowered rims), 3-point shootout and full-court rainbow shot areas where fans can come at any time and participate. Also returning is the Walk of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run. A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos.

Two Hoopfest center courts will host a number of games throughout the event, including the “JumpBall Jamboree” made up of teams of boys and girls in grades 5-8, a wheelchair basketball tournament and a series between four Special Olympics Project UNIFY high school teams.

Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 20 and 21 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 22. Jenison Field House, site of Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years. To find out more general information about the event, visit the March Magic Hoopfest Website.

Hoopfest also will be home to Hoopie, the event’s mascot who made his first public appearances during the MHSAA Girls Basketball Finals. Click for video of Hoopfest’s newest volunteer as he helped prepare for this weekend’s event:

The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority (GLSA), a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University. 

“March Magic Hoopfest is a giant playground. There are opportunities for fun all over Jenison – and it’s a great way to spend an hour while waiting for the next round of games to start,” MHSAA Director of Brand Management Andy Frushour said. “All of us can remember reenacting games of our high school heroes. What better place to let kids do so now than across the street from Breslin Center in one of the most storied buildings in this state’s basketball history.”

The Greater Lansing Sports Authority’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages and supports the continued development and maintenance of safe, high-quality athletic facilities.

Hoopfest was not held at the 2013 Finals due to a Big Ten championship event being hosted by Jenison Field House.

"The GLSA is excited to partner with the MHSAA on the re-launch of March Magic Hoopfest," said Mike Price of the Greater Lansing Sports Authority. "While Hoopfest was absent in 2013, planning and improvement were ongoing. We are excited to showcase an improved Hoopfest that includes new games and activities, as well as the launch of our new mascot, Hoopie!” 

PHOTO: Hoopie made his first public appearance during the weekend's MHSAA Girls Basketball Finals at the Breslin Center. 

NFHS Introduces Updated Logo

July 17, 2019

Special from NFHS

As the National Federation of State High School Associations (NFHS) heads into the next 100 years of leading high school sports and other activity programs nationwide, it will be doing so with a new logo.

The new logo was unveiled to the membership earlier this month at the close of the NFHS Centennial Celebration. The NFHS and its 51-member state high school associations celebrated the organization’s accomplishments at the 100th Annual Meeting at the JW Marriott in downtown Indianapolis.

The organization will continue to be branded as the NFHS in the new logo, and the N and F are connected as has been the case since 1979. However, the entire acronym is together on one line as opposed to the previous logo with the NF and HS on separate lines. While red and blue will continue to be the predominant colors, the new logo mixes white with red and blue to suggest a flag waving in the wind. The direction of the flag is pointing upward to symbolize forward-thinking and advancement.

The new design maintains a resemblance to the shield that has been a part of the NFHS logo since 1997. However, the logo is flared at the top, and the bottom of the logo does not have definitive borders, which suggests the organization has moved past its first 100 years and is expanding its reach as the national leadership organization for high school sports and performing arts programs in the United States.

While the organization’s logo from 1952 had four stars to signify the four charter members of the NFHS, the four stripes within the new logo represent the four homes of the organization during the first 100 years. 

“We wanted to retain NFHS as the central component of the new logo because the organization’s national presence has continued to spiral upward in the 22 years since the NFHS acronym was adopted,” said Dr. Karissa Niehoff, NFHS executive director. “However, as we celebrated our first 100 years, we felt it was important to establish a new look that would signify our ever-increasing role as the national leader in high school sports and performing arts programs.”

Counting the Centennial logo that was used during the 2018-19 school year, the new logo will be 10th used by the organization since the first one was adopted in the 1930s. The new logo was created by Section 127, an Indianapolis-based design company.

The NFHS was started in 1920 and had offices in Chicago until 1971, when it moved to Elgin, Illinois. The organization moved to Kansas City, Missouri, in 1979, and then in 2000 to Indianapolis, where it remains today.

The Michigan High School Athletic Association is a member of the NFHS, and Michigan is one of the four founding states of the national association.