Cohen Champions Treatment, Technology

By Geoff Kimmerly
MHSAA.com senior editor

March 10, 2014

By Geoff Kimmerly
Second Half editor

Abby Cohen was looking for a problem to solve.

Two years later, she’s potentially only one more year from helping relieve a medical dilemma faced by 25 million Americans.

And the most impressive part might be that she graduated from high school a mere five years ago and is 23 years old.  

Cohen, a 2009 MHSAA Scholar-Athlete Award winner as a senior at Bloomfield Hills Cranbrook-Kingswood, certainly could be called proactive, going back to her days as a volleyball, basketball and soccer standout for the Cranes. Less than a year after graduating from Washington University in St. Louis, Mo., she’s co-founder and co-CEO of Sparo Labs, which seeks to provide asthma sufferers with a proactive way of monitoring their symptoms and improving their treatments.

“Everyone has a different perspective on how to go about doing things,” Cohen said. “For me, growing up trying to improve in sports, I’d write down a list of things to do every day and actually do them, follow through. That aspect of always wanting to get better, and improve, is something that’s carried through to the rest of what we do at Sparo and in general how I approach things.”

On March 22, the MHSAA and Farm Bureau Insurance will recognize a 25th class of Scholar-Athlete Award winners. In advance of the celebration, Second Half has caught up with some of the hundreds who have been recognized (see additional links at the bottom of this page).

Cohen, who also served on the MHSAA Student Advisory Council from 2007-09, chose Washington based on its strong engineering problem and successful women’s basketball program. She studied bio-medical engineering and was a freshman on the Bears team that defeated Hope College for the Division III national championship in 2010.

But that first season was followed by a series of ankle injuries that required reconstructive surgery – and, effectively, ended her collegiate sports career. She still can play pick-up games, but four-hour daily practices and the other commitments of a varsity program would've been too much.

She missed basketball. But the end of her competitive career on the court, as it turned out, allowed more time to dive into a new pursuit – and, in her words, “work with another kind of team.”   

“I’m a big believer in everything happens for a reason,” Cohen said. “It was disappointing having to have surgery to make everything feel better, for the long term, not just basketball. For me at that time, I didn't appreciate that with the extra time I could have, I could take the time to try new things, make the world a better place.”

Cohen planned at first to eventually become a physician. She shadowed a number of doctors, but decided that in the long run she could have a greater impact as an engineer designing products physicians could use.

In addition to her classwork, she helped form an extracurricular entrepreneurial group – and set out for an issue in need of repair. She and her now-business partner Andrew Brimer didn't realize how many Americans are affected by asthma, “that respiratory diseases are the only ones getting worse over time rather than getting better. That although technology is improving, why it’s not making a dent.”

They set out find out and make that dent themselves.

Through a series of interviews with patients, doctors, respiratory therapists and others in the field, Cohen and Brimer got an idea what could help – an affordable, easy-to-use device to allow patients to monitor on their own their symptoms so they can better manage them and the treatments to help. Cohen and Brimer designed a device that plugs into a smart phone and allows patients to blow into it like a whistle and register lung function readings – while also collecting data on medications, pollen counts, and other variables that affect lung function. Their device also should dent the health care costs that go with current testing, which generally requires an office visit.

Sparo will work over the next six months to improve its app interface and user experience, and then submit for Food and Drug Administration approval at the end of this year or the beginning of 2015 – with the hope it will then become available to patients later next spring.

Cohen is based in St. Louis, where she and Brimer have been able to work with three large local hospitals and within a nurturing entrepreneurial community. Brimer's brother owns a tech education company in New York which has provided additional support as she and Brimer discussed what was possible. “We were talking to patients and physicians, and it just seemed like the right thing to do,” Cohen said. “If we weren’t going to do this, who was?”

Cohen and Brimer have won 9 of 11 entrepreneurship grant competitions they've entered, netting more than $300,000 to get their lab rolling and allow them to hire two more engineers. Long-term, today’s work could just be the start of what Cohen hopes eventually will reach into developing countries as well.

She remains in touch with a number of teachers at Cranbrook-Kingswood – also, her mother Sheila Cohen teaches sixth-grade math at the school – and she spoke there at the end of 2013 as part of a TEDx event.   

As she continues to build her team, Cohen is reminded of additional lessons she learned on the courts and soccer field – including a major one that will continue to pay as Sparo expands. 

“Learning how to work on a team, with really different personalities, different people who all play different roles,” Cohen said. “That really came from sports – the ability to work with people and reach one common goal.” 

Click to read the series' first installments: 

PHOTO: Abby Cohen (10) helps her teammates hoist a trophy while a player at Bloomfield Hills Cranbrook-Kingswood in 2009. (Photo courtesy of Cranbrook-Kingswood.)

MHSAA Remembers Late Director Norris

February 12, 2018

By Geoff Kimmerly
Second Half editor

Jack Roberts always was astonished at the amount of detail his predecessor Vern Norris could recall about the people he’d met over many years contributing to high school athletics at the state and national levels.

When the Michigan High School Athletic Association executive director last spoke with his predecessor, Norris had been in contact with past counterparts from Kansas, Iowa and the National Federation – although Norris had retired from the MHSAA more than three decades ago. 

“He was genuinely interested in people and their backgrounds and their families,” Roberts said. “He had good friends. He was good at being a friend, and colleague. I think he genuinely cared about relationships between people.”

And he built many over 23 years at the MHSAA office.

Norris, who led the MHSAA from the fall of 1978 through the summer of 1986, died early Monday morning in Lansing. He was 89.

Norris joined the MHSAA staff on July 15, 1963, as Assistant State Director of Athletics under longtime Executive Director Charles E. Forsythe and then-Associate Director Allen W. Bush. Norris was promoted to Associate Director when Bush was appointed Executive Director in 1968, then took over as Executive Director upon Bush’s retirement in 1978. Forsythe, Bush, Norris and Roberts are the only full-time executive directors to serve during the MHSAA’s 94-year history.

Norris brought to the MHSAA a wealth of experience having coached at Traverse City, Rockford and Hillsdale high schools. He served as Assistant Director of Placement at Western Michigan University for the five years prior to joining the MHSAA staff, and during that time Norris built a reputation as a highly-regarded game official in the Kalamazoo area – and worked as a referee during the 1963 MHSAA Class A Boys Basketball Final.

Norris served on a number of national rules-making bodies during his 23-year tenure with the MHSAA, and as president of the Executive Board of the National Federation of State High School Associations (NFHS) during the 1983-84 school year. But he was best known for his work with Michigan’s coaches and especially officials. An award bearing Norris’ name is presented by the MHSAA each spring to a veteran official who has been active in a local officials association, has mentored other officials, and has been involved in officials’ education. The award has been given since 1992 at the annual Officials’ Awards & Alumni Banquet, which was begun during Norris’ tenure in 1980.

“Vern was respected and admired widely by contest officials, and it was because of that that I asked the Representative Council to approve an award for leaders who were especially involved in mentoring and training officials,” said Roberts, who succeeded Norris in 1986. “A total of 26 officials have received the Norris Award, and more than 10,000 officials have been honored at our annual banquet recognizing a group of contributors especially close to his heart.”

Norris shepherded a number of key advances during his tenures both as associate and executive director. The early 1970s saw the addition of MHSAA tournament events in girls sports, and football playoffs were added in 1975. Membership also grew during his time with the association; the MHSAA had 682 member high schools at the start of 1963-64, and 713 when Norris stepped down.

During his time at the MHSAA, Norris also served as a member of the NFHS Basketball Rules Committee from 1978-82, on the NFHS Constitution Revision Committee in 1979 and as a member of the editorial staff of the NFHS Rules Committee from 1980-82.

He served on the NFHS Executive Board representing Michigan’s section of five Midwestern states during a four-year term that concluded with his year as president, and he also served as chairperson of the NFHS Telecommunications Committee in 1972.

After leaving the MHSAA, Norris served as Commissioner of the Great Lakes Intercollegiate Athletic Conference from fall of 1987 through the close of the 1991-92 school year.

In retirement, Norris kept in touch with MHSAA staff. He and Roberts spoke every few months throughout the years. And, “he could not have been more gracious when he retired and I was hired. He gave me total support and just the right amount of advice,” Roberts added.

When Norris announced he was leaving the MHSAA early in 1986, then-Lansing State Journal Prep Editor Bob Gross wrote “his integrity is beyond question. He has never shown favoritism to a school, and he has never bent the rules. It’s always been strictly business, exactly what it should be. … That’s why I liked Vern Norris so much. He has always been fair.”

A graduate of Grand Rapids Godwin Heights High School, Norris earned his bachelor’s degree in physical education from Western Michigan University and a master’s in school administration from the University of Michigan.

In addition to his MHSAA and NFHS work, Norris served as a football or basketball rules clinician in various states and multiple provinces of Canada, and served on amateur basketball’s rules-making body at the time – the National Basketball Committee of the United States and Canada – from 1972-76. He contributed during the late 1960s and 1970s on the National Alliance Basketball Advisory and National Alliance Football Rules committees. Norris also served on the United States Olympic Committee’s House of Delegates in 1985.

A Service of Coronation will be held at 11 a.m. Friday at Trinity Lutheran Church in Lansing, with family receiving friends from 2-4 and 6-8 p.m. Thursday at Estes-Leadley Greater Lansing Chapel and at 10 a.m. Friday at the church. 

PHOTOS: (Top) Then-Associate Director Vern Norris and Executive Director Al Bush hold up trophies to be awarded at the 1974 Boys Basketball Finals. (Middle) Bush, Charles E. Forsythe and Norris. (Below) Bush, current Executive Director Jack Roberts and Norris in 1988.